Headline

Management Consultant at Accenture Strategy & Consulting | Ex Goldman Sachs & Dentsu | IIML, JU

About

I am a management consultant at Accenture Strategy & Consulting, currently focused on operating model redesign and strategy for CMOs across industries. My previous industry role was as an Associate in the Goldman Sachs Asset Management global marketing team. I worked on leveraging content, technology and data to power digital marketing and channel management efforts that drove commercial value for the firm and improved digital experiences for our clients and prospects. I started my career at Merkle, a digital marketing agency, where I was a founding member of the Merkle India Delivery Centre and was instrumental in building several marketing platforms capabilities from the ground-up. I worked for close to 3 years on several marketing automation and digital marketing projects for a diverse portfolio of Fortune 500 clients across varying industry sectors like automotive, pharmaceuticals, consumer electronics, apparel, and telecommunications. Business Expertise: Fundraising, Sales, Business Development, Strategy Technical Skills: Search Engine Optimization (SEO), Marketing Analytics, Email Marketing Best Practices, SMS/Push-Notification Campaigns, Direct Mail Marketing, Adobe Campaign & Message Center, Hubspot CRM, Salesforce Marketing Cloud, Adobe Analytics, Google Analytics, Tag Management (Tealium, GTM, DTM), Customer Data Platforms (Adobe Audience Manager), Content Management Systems (Adobe Experience Manager), JIRA, Confluence, Office Suite, MySQL, R,HTML/CSS. Note: Views expressed in posts/comments are my own and do not reflect that of my university.

Location

Bangalore Urban

AI stack

claude code

claude

Work experience

Management Consultant at Accenture Strategy & Consulting, May 2026 - Present · 5 mos, Hybrid

Fellow at The VC Fellowship, Dec 2025 - Jan 2026 · 2 mos, DeepTech/SpaceTech focus

Associate - Asset Management - Client Solutions Group - Global Marketing at Goldman Sachs, Dec 2022 - Mar 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India, • Partnered with client coverage and investing teams to drive $1B+ in capital inflows over 4 years across private equity, private credit, and public investing products through data-led investor segmentation and competitive analysis. • Generated 16K+ financial advisor leads annually by designing automated lead-nurturing workflows and integrating Marketo, Pardot, and Salesforce. • Led fund benchmarking initiatives using Bloomberg & FactSet; analysis informed marketing campaigns that raised allocator conversion rates by 25%. • Evaluated investment peer comparisons and inflows data to identify underpenetrated allocator segments — directly contributing to a $40M+ incremental inflow pipeline. • Rolled out self-service tools for financial advisors (portfolio builders, model comparisons), boosting cross-sell adoption and post-sales engagement by 20%. • Planned and executed $100K+ media buy across WSJ, FT, and other tier-1 outlets; liaised with publishers to deliver campaigns that lifted institutional brand recall by 28%. • Reduced CPL by 20% by reallocating $65K to high-performing channels by building and monitoring Adobe Analytics dashboards • Increased landing page CTR by 70% and cut bounce rates 25% via A/B-testing and personalization; doubled digital engagement with new advisor tools. • Directed post-merger integration of 10K+ public webpages and 8 marketing tech platforms while maintaining 95% SEO rank retention, all through a global firmwide rebrand. • Automated client collateral workflows on Seismic, driving 50% efficiency increase for 25+ coverage teams. • Reduced client support queries 40% and lifted engagement 20% by curating investor and advisor content for website. • Streamlined fund disclosure and reporting workflows across Compliance, Tech, and Marketing, eliminating manual effort person-hours by 80% and achieving 100% SLA compliance.

Analyst - Asset Management - Client Solutions Group - Global Marketing at Goldman Sachs, Nov 2020 - Dec 2022 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Digital Marketing, Publishing, SEO, Email Marketing, Organic Social Reporting, Marketing Analytics

Campaign Manager - Automotive & Industrials Group at Merkle, Apr 2019 - Nov 2020 · 1 yr 8 mos, Pune, Maharashtra, India, • Led 7-person team of consultants on a marketing platform migration project for a Fortune 500 tyre manufacturer. Moved client from two different tech stacks into one, reducing costs by 75%. Onboarded two more client business units onto our account virtually doubling billings. Grew sales from direct mail by 30% by personalizing offers in direct mail campaigns, exceeding channel targets. • Devised mid-funnel retargeting strategies for a Fortune 100 electronics manufacturer’s ecommerce business on the email marketing channel. Delivered 105% increase in engagement and end-conversions by 60%. • Part of 4-person founding team for Merkle’s India Delivery Centre, a newly-formed outsourcing unit after Merkle acquired Sokrati. Co-ordinated with international teams and practice leaders for knowledge transfer of processes to build capabilities from scratch. • Led discovery sessions and requirements gathering for every new client the Indian business unit onboarded for the marketing platforms practice for the first six months. Onboarded roughly 15 accounts in total over this period and trained 70+ new joiners. • Worked directly with business unit head in talent acquisition- screening, managing job posts, ATS, and vendors (job portals, hiring agencies). Headcount grew from 4 to 200 in 6 months, interviewed hundreds of candidates and filled 80+ open positions.

Analyst - Marketing Platforms at Merkle, Mar 2018 - Mar 2019 · 1 yr 1 mo, Pune, Maharashtra, India

Education

MBA, Indian Institute of Management, Lucknow

Bachelor of Engineering (B.E), Electronics and Telecommunication Engineering, Jadavpur University