Soumya John
Writer, Editor & Content Strategist for hire
Bengaluru
3+ years of work experience
20197 yrs 5 mosPresent
Bangalore Urban, Karnataka, India
I create content and build brand stories for startups and creatives across the world. My clients over the years have ranged from companies in the social sector to the toy industry to legal tech, real estate development, healthcare, and more.
Apr 201811 mosFeb 2019
Bengaluru Area, India
I was in charge of the marketing content of the nonprofit donation platform and worked on the following areas along with my team:
- Launching the weekly newsletters The Kindness Chronicles, and defining its warm, empathetic, and inspiring brand voice.
- Ideating and rolling out marketing campaigns around charitable causes and special occasions.
- Creating quirky, emotional, and engaging copies for SEM, GDN, and social media ads.
- Writing content for the platform's main website and any other marketing websites that were launched.
- Creating weekly marketing emailers that were sent to the organisation's donor base.
- Launching the blog and overlooking the publication of regular articles by inhouse writers, interns, and other team members.
- Ideating and writing collateral for Give's marketing partnerships.
- Creating daily content for the organisation's social media (Instagram, Facebook, and Twitter) that aimed at creating meaningful dialogue and building the company's follower base and reach.
20153 yrs 6 mosJun 2018
I helped tell the story of the organisation and the people whose lives it impacted. My core responsibilities were:
- Creating The Kindness Flash, a monthly newsletter with positive media surrounding a theme.
- Interviewing and writing about the journeys of Life Vest community members.
- Curating and editing kindness stories submitted by 500+ people.
Mar 20171 yr 1 moMar 2018
I was a part of the founding team of India's first women's networking app. As the Content Manager I was in charge of the following:
- Social Media strategy development.
- Community engagement.
- Interviewing and featuring stories of 250+ women on the app's social media pages.
- Developing content for Radio and online Marketing.
- Establishing relations with Media houses and acquiring widespread press coverage on launch.
- Conceptualizing and executing the shoot of a video breaking the myth of how women don't befriend each other easily.
Jan 20162 yrs 3 mosMar 2018
During my time at the dating app, I was in charge of curating and building the community. I also worked with a small team as a Content Creator and managed the following:
- Designing and creating daily social media content.
- Interviewing and writing stories of couples who met through the app.
- Researching and writing creative and insightful blog articles.
- Ideating marketing strategies.
- Creating content to explain and promote new features that are launched.
- Creating monthly newsletters.
- Conceptualizing and working on videos to tell the stories of couples who met on Aisle.
Education
Bachelor of Arts (BA), Media, Literature and Psychology
Christ University, Bangalore
20103 yrs2013
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