Headline

Market Researcher | MBA (Marketing) – IISWBM | PGCDM - MICA | Research Manager - Kantar | Certified Advanced Excel (IIT MADRAS)

About

I am an MBA (Marketing) professional with hands-on experience in Consumer Insights and Market Research, specializing in both qualitative and quantitative research methodologies. My expertise lies in designing and executing end-to-end research studies that translate consumer behavior into actionable business insights. I have a strong command over key research frameworks such as Consumer Product Testing (CPT), Brand Tracking, Pricing Studies, Pack Tests, and Behavioral Studies. Additionally, I have managed qualitative deep-dive projects including show diagnostics for leading media clients, enabling content and strategy teams to make data-backed decisions. I bring practical experience across the full research lifecycle — from questionnaire design and proposal development to fieldwork management, data analysis, and insight generation. My exposure to CATI studies, dashboard creation, and shopper behavior analysis allows me to bridge the gap between raw data and strategic storytelling. Having worked with reputed clients across the media and entertainment , FMCG industry, I understand the nuances of audience engagement, content performance, and consumer preferences in dynamic markets. I am driven by curiosity, structured thinking, and a strong passion for uncovering the “why” behind consumer decisions.

Location

West Bengal

AI stack

antigravity

cursor

Work experience

Research Manager at Kantar, Oct 2025 - Present · 10 mos, India, I manage the end-to-end execution of quantitative research projects, from proposal development and questionnaire design to data analysis and insight-driven reporting. My role focuses on transforming complex data into clear, actionable stories that help brands make informed, strategic decisions.

Project Management and Market Research Executive at Median Research & Consulting Pvt. Ltd, Apr 2025 - Oct 2025 · 7 mos, India, As a Market Research & Consumer Insights Specialist, I lead end-to-end research initiatives—from crafting compelling proposals to delivering actionable insights that inform strategic decisions. My expertise lies in qualitative methodologies, enabling a deep understanding of consumer behaviors and market dynamics across diverse sectors, including FMCG, healthcare, entertainment, and more. 🔹 Key Responsibilities: Develop and manage comprehensive market research projects, ensuring alignment with client objectives and timelines. Design and execute qualitative studies, including focus groups and in-depth interviews, to uncover nuanced consumer insights. Collaborate with cross-functional teams to translate research findings into strategic recommendations. Prepare and present detailed reports, highlighting key insights and actionable strategies to stakeholders. Stay abreast of industry trends and emerging research methodologies to enhance project outcomes. 🔹 Industries Served: Fast-Moving Consumer Goods (FMCG) Healthcare & Pharmaceuticals Entertainment & Media Retail, Technology, and more 🔹 Core Competencies: Qualitative Research Design & Execution Consumer Behavior Analysis Strategic Insight Development Stakeholder Engagement & Communication Project Management & Proposal Development I am passionate about uncovering the 'why' behind consumer choices and leveraging these insights to drive brand growth and innovation.

Management Trainee at SHYAM METALICS AND ENERGY LIMITED, Jun 2024 - Apr 2025 · 11 mos, India

Convenor at E-Cell, IISWBM, Jul 2023 - Jul 2024 · 1 yr 1 mo, On-site

Member at E-Cell, IISWBM, Aug 2022 - Jul 2023 · 1 yr, Kolkata

Senior Coordinator at Henry Harvin, Sep 2022 - Jul 2024 · 1 yr 11 mos, Kolkata, West Bengal, India, Representing [Education Company Name] on campus and within student communities. 📢 Promoting educational products, services, and events to students and faculty. 🎤 Organizing and participating in engaging campus events, workshops, and seminars.📱 Sharing valuable educational content through social media platforms to increase brand visibility.🗣 Gathering feedback from students to enhance our educational offerings. 🤝

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Indian Institute of Social Welfare and Business Management

Post graduate Advanced certification in digital marketing and communication, Brand management, MICA | The School of Ideas