Headline

M.Sc. Strategic Management Candidate | Creative Head & Branding Strategist | BI & Performing Arts Professional |“Art has a Discipline but, Creativity Doesn’t.”|

About

I am a creative and strategic professional, who aspires to lead as a Researcher in Art Management and Film Studies. I have a Bachelor's degree in Performing Arts, English, and Psychology from Christ University and currently pursuing an MSc in Strategic Management at Christ University. My interdisciplinary background equips me with a unique blend of storytelling, analytical thinking, and digital strategy, allowing me to craft compelling narratives and data-driven solutions. With a passion for both traditional and digital media, I specialize in: Content Creation & Digital Storytelling: Crafting narratives that captivate audiences across platforms like YouTube, Instagram, and linkedin. Social Media Management & Digital Marketing: Developing and executing digital strategies that build brand presence and engagement. Professional Performer: Have been part of professional productions for Acting on Stage Plays, Shortfilms and Dance performances/Competitions . Had the opportunity to work with Kalayan Theatre(2024), Doordarshan ArunPrabha(2019) and perform at Vidhan Soudha and Raj Bhavan(2021) Film & Media Production: Writing scripts and assisting in production to bring creative visions to life. Strategic & Creative Direction: Merging storytelling with emerging technologies to create immersive experiences and impactful campaigns. Business & Brand Strategy: Leveraging my strategic management expertise to drive growth and innovation in creative industries. I thrive in fast-paced, creative and strategic environments, constantly exploring innovative ways to connect with audiences get an edge with constant research and understanding of the current entertainment industry to deliver quality content. Let’s connect to collaborate on projects that bridge the gap between art, business, and digital transformation.

Location

Greater Bengaluru Area

Work experience

Content Development Head at DhanDrishti Financial Literacy Program, Jul 2025 - Present · 10 mos, Bangalore Urban, Karnataka, India

Content Writing, Research and Development and Marketing at DhanDrishti Financial Literacy Program, Oct 2024 - Jul 2025 · 10 mos, Bengaluru, Karnataka, India, I collectively responsible to create captivating captions and posts, which is SEO optimally based on the specific type of Marketing ( eg. Awareness, Conversion, etc). Copywritten to attract the intended target audiance, and ensuring a consistent delivery of output using KPIs effectivly.

Social Media Marketing Manager at Sarvam Seva Foundation, May 2025 - Jul 2025 · 3 mos, Bengaluru, Karnataka, India

Event and Marketing Management Intern at Maaya Jaathre, Apr 2025 - Jun 2025 · 3 mos, Bengaluru, Karnataka, India, As part of the event management and marketing team, I had the opportunity to work hands-on with production crews, performing artists, and a visionary creative team to bring this magical experience to life. 📅 Date: 28th June 2025 🎪 Venue: Prestige Srihari Khoday Centre for Performing Arts, Kanakapura Road, Bangalore 🌾 The Experience: Maaya Jaathre wasn’t just a show—it was a revival of Karnataka’s folk soul. Featuring mesmerizing performances like Somana Kunitha, Dollu Kunitha, Yakshagana, and the awe-inducing illusions of our headline magician R.A. Sathwik Gupta, it was an evening where tradition met theatrical brilliance. From backstage coordination and artist management to audience flow and campaign execution—every second was a lesson in immersive storytelling and experiential design. 🎟️ This wasn’t an internship. It was a front-row seat to magic being reimagined. Grateful to the entire team for making it an experience I’ll carry forward as a student of the arts, strategy, and stagecraft.

Education

Master's of Science, Strategic Management, Christ University, Bangalore

BA Triple Major, Psychology, English, Performing Arts, Christ University, Bangalore