Headline

Product Designer | AEC | PharmEasy | Pratilipi

About

Excited to bring a fresh perspective to the world of UI/UX design, combining a foundation in visual storytelling with a commitment to creating intuitive, delightful interfaces.

Location

Kolkata

AI stack

claude code

claude

cursor

gemini

Work experience

UI/UX Designer at APPSeCONNECT, Feb 2025 - Present · 1 yr 3 mos, Kolkata, - Worked on the core B2B integration product, simplifying complex workflows. - Designed end-to-end user flows from problem understanding to final UI. - Translated technical requirements into clear, usable interfaces. - Improved usability through iterative design and user feedback. - Conducted usability testing and post-release refinements. - Collaborated closely with product, engineering, and QA teams. - Contributed to reusable components and design system foundations. - Focused on reducing cognitive load and improving task clarity.

Product Designer at PharmEasy, Jun 2024 - Dec 2024 · 7 mos, Bengaluru, - Worked on B2C Diagnostics user journeys with a focus on usability and clarity. - Improved lab test offer discovery, contributing to 32 incremental orders and ₹20.6L revenue uplift. - Designed diagnostics landing pages to reduce friction in test selection and booking. - Contributed to Health Trends V2 by refining flows, information hierarchy, and comprehension. - Conducted user interviews, usability testing, and UAT for diagnostics features. - Created storyboards for the Health Trends intro video to simplify complex health insights.

Coloring Artist at Pratilipi Comics, Sep 2022 - Feb 2023 · 6 mos

Storyboard Artist at Pratilipi Comics, Dec 2021 - Feb 2023 · 1 yr 3 mos

Education

Bachelor of Commerce - BCom, Accounting and Finance, Shri Shikshayatan College