Headline

Demand Generation | ABM | Pipeline Growth | B2B SaaS | Driving Revenue Through Data & Lifecycle Marketing

About

Hi, I’m a marketer with over 10 years of experience driving transformative campaigns across media, and consumer startups. I’ve had the privilege of working with renowned media houses like Network18, Zee Media, as well as innovative brands such as GoodWorker Technologies and IMA Group. At GoodWorker, I engineered highly targeted digital and influencer campaigns that delivered 20,000 app downloads in just three months and boosted customer acquisition by 25%, while increasing lead generation by 20%. I optimized our campaigns by Leveraging HubSpot and Google Analytics,. I excel at leading cross-functional teams and aligning diverse stakeholder expectations—from coordinating with creative, product, and sales teams to engaging external agencies. I foster a culture of continuous improvement by systematically integrating learnings from each initiative, keeping our strategies innovative and ahead of industry trends. With a proven track record of managing budgets up to ₹20 crores to consistently drive a 30% market share increase and a 40% boost in sales.

Location

Bengaluru

AI stack

lovable

meta

openai

ChatGPT

ChatGPT Images

Gamma

Work experience

Marketing and Growth at ThetaGenLabs, Sep 2025 - Present · 1 y 1 mo, Bengaluru, Leading B2B demand generation initiatives with a focus on content syndication, lead generation, and sales enablement. Driving data-driven marketing strategies to fuel pipeline growth and revenue impact. Blending content, social media, and performance marketing to deliver measurable business results.

Sales And Marketing Specialist at AI4Being, Aug 2024 - Jan 2025 · 6 mos, Bengaluru, Karnataka, India, At HyrSense, an AI-driven hiring platform (UK based), I led the end-to-end marketing and business development strategy, playing a dual role across B2B marketing, content creation, and sales enablement. B2B Marketing & Demand Generation: Built a focused B2B marketing engine targeting engineering colleges and HR leaders. Used LinkedIn Sales Navigator, performance-based email marketing, and cold outreach workflows to drive high-quality leads and conversions. Created segment-specific messaging to engage academic decision-makers and CXOs of hiring firms. Content Strategy & Execution: Spearheaded the development of original content, including case studies, campus success stories, product explainers, email campaigns, and LinkedIn posts. Crafted narratives aligned with customer pain points, demonstrating how HyrSense solves hiring challenges through AI and automation. Live Product Campaigns & Sales Enablement: Planned and executed live hiring drives using the HyrSense platform at engineering colleges like GCE Salem, showcasing real-time AI scoring, and test environments. These campaigns doubled as both user acquisition and product demos, accelerating platform credibility and trust. Managed outreach, relationship building, demo scheduling, and onboarding.

Brand Marketing Manager at GoodWorker, Mar 2022 - Mar 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, Increased lead generation by 20% and customer acquisition by 25% through targeted campaigns and initiatives. • Managed influencer marketing campaigns, achieving a 4% engagement rate and generating 20k UGC within a week. Evaluated and optimized campaign effectiveness, improving marketing ROI and ensuring alignment with organizational goals. • Designed marketing collateral and high-quality content for various platforms, enhancing brand awareness and engagement. • Coordinated seamlessly with cross-functional teams—including content managers, designers, and vendors—to execute campaigns that achieved significant milestones, such as securing a 4.2 app rating and reaching more than 20K downloads.

Marketing Strategist at IMA group of companies, Jun 2017 - Jun 2019 · 2 yrs 1 mo, On-site, • Targeted both offline and online consumers with a comprehensive strategy, increasing customer engagement by 25%. • Leveraged expertise in strategy, content, and inventory analysis to enhance ROI and campaign effectiveness, boosting market share by 30% in the retail jewelry industry. • Demonstrated proficiency in strategic media planning and buying, improving media reach by 20%, and increased organic website traffic by 15% through effective SEO strategies.

Assistant Manager at Network18 Media & Investments Limited, Jul 2014 - Jun 2017 · 3 yrs, Banglore, • Managed sales across Karnataka and South, focusing on meeting targets and growth. Oversaw the complete sales life cycle for major corporate clients and government departments. • Developed marketing campaigns, resulting in a 50% revenue increase year after year, and built strong relationships with CEO-level stakeholders.

Education

Diploma of Education, Digital Marketing & Content, MICA | The School of Ideas

MBA, Marketing & Comm. Mgt., Rajasthan Technical University, Kota