---
title: "Sonu Yadav - Associate Director - Lending (Business & Partnerships) in Greater Bengaluru Area | Tal"
description: "Meet Sonu Yadav, Partner-led P&L owner: I pick the partners, negotiate the deals, scale the funnels, own the number | AI-native GTM leader based in Greater Bengaluru Area. AI stack includes claude code, grok, and ChatGPT."
image: "https://tal.club/meet/sonu-yadav-4/share-image"
---

# Sonu Yadav on Tal

## Headline

Partner\-led P&L owner: I pick the partners, negotiate the deals, scale the funnels, own the number \| AI\-native GTM leader

## About

I build partner\-led revenue channels in financial services — and I've spent seven years turning partnerships from a line on a slide into a measurable P&L\. The short version: I've closed and run alliances with institutions like Axis Bank and Bajaj Finserv, Poonawalla FIncorp, Hero Fincorp, managed portfolios of 40\+ lending partners, and built partnership programs behind $290M\+ in loan disbursements\. My work sits where commercial negotiation, enterprise BD, and cross\-functional execution meet — structuring the deal, then actually operating it to revenue\. Today I lead the lending business and partnerships at CheQ, scaling secured and unsecured credit through bank and non\-bank lender alliances\. I own the P&L What's changed how I work: I now run growth and revenue operations AI\-natively\. The funnel diagnostics, the reporting, the partner\-ops grunt work , increasingly handled by systems I've built, so the human hours go to judgment, negotiation, and the calls a model can't own\. It's a real edge, and most operators aren't there yet\. I write about that intersection partnership\-led growth, the craft of deals and negotiation, and running a revenue function with AI doing the heavy lifting\. Operator specifics, not theory\. If you're building partnerships or a growth function and want the version that actually happened the structures, the mistakes, the systems — follow along or reach out\.

## Location

Greater Bengaluru Area

## AI stack

claude code

grok

ChatGPT

## Work experience

Associate Director \- Lending \(Business & Partnerships\) at CheQ, May 2024 \- Present · 2 yrs 6 mos, Bengaluru, \- Own the P&L for CheQ's lending vertical — revenue, growth, and partnerships across secured and unsecured credit products\. \- Grew the vertical 120% YoY by \[restructuring the partner mix / launching secured products / fixing the acquisition funnel\] \- Structure and negotiate distribution deals with banks and non\-bank lenders — commercial terms, unit economics, and go\-live — turning signed agreements into live revenue\. \- Manage \[5\+\] institutional lending partnerships end\-to\-end, including regulatory\-compliant go\-to\-market under RBI digital\-lending norms\. \- Rebuilt the revenue function to run AI\-natively: built internal systems for funnel diagnostics, partner reporting, and outreach operations — cutting manual analysis time and sharpening conversion\.

Senior Manager \- Partnerships at Arthmate, Apr 2023 \- May 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Arthmate is India's premier embedded fintech platform leveraging technology to provide on\-demand seamless deployment of credit across fintechs, digital platforms and SME anchors\. With our at\-scale credit exchange platform, we strive to transform digital lending through proprietary tech and advanced analytics solutions\.

Manager \- Partnerships at Arthmate, Apr 2022 \- Apr 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, At Arthmate, we are building India's biggest B2B embedded Fintech platform wherein we lend to customers and vendors of large Digital companies, Anchor SMEs and Neo NBFCs\. The focus is to finance "use of funds" with some semblance of cashflow control from our partners\. Our platform offers Loan Origination / Management, Risk Engine and Collections modules to allow our partners ease of business without the requirement of any lending infrastructure setup at their end\. In addition, we also have our own NBFC and we onboard Banks, NBFCs to co\-lend with us\.

Manager \- Strategic Partnerships & Alliances at Faircent\.com, Jan 2021 \- Mar 2022 · 1 yr 3 mos, Gurugram, Haryana, India, Faircent is India’s largest NBFC\-P2P lending company\. • Successfully onboarded multiple new business partners\. • Brought new investment from investors\. \~ Focusing on building large base of API partnerships \~ Reactivating relationship with dormant partners

Founder at Pochinki \- Innovate2Educate, Feb 2020 \- May 2022 · 2 yrs 4 mos, New Delhi, Delhi, Pochinki is the one ultimate final solution to all your learning needs\. Subscribe the online courses from the best known tutors\. Access the variety of courses on our online learning marketplace\. We believe in providing valuable learning experience to our customers\.

Strategic Alliances and Partnerships Associate at PayMe India, Sep 2019 \- Mar 2020 · 7 mos, Noida Area, India

Business Development Associate at PayMe India, Mar 2019 \- Aug 2019 · 6 mos, Noida Area, India, Payme India offering online flexi loans in India makes it easy for you to get your hands on short term cash loans\. Our salary based loans are innovative with fast approval and transfers\. We work to make sure that the application process is quick, safe and fully secure\.

## Education

Product and Growth Bootcamp, Growth & Product, GrowthX®

Bachelor’s Degree, Business/Commerce, General, Maharaja Agrasen College

[View the original profile](https://tal.club/meet/sonu-yadav-4)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/sonu-yadav-4#person",
      "name": "Sonu Yadav",
      "url": "https://tal.club/meet/sonu-yadav-4",
      "image": "https://tal.club/meet/sonu-yadav-4/profile-photo.jpg",
      "description": "Meet Sonu Yadav, Partner-led P&L owner: I pick the partners, negotiate the deals, scale the funnels, own the number | AI-native GTM leader based in Greater Bengaluru Area. AI stack includes claude code, grok, and ChatGPT.",
      "jobTitle": "Associate Director - Lending (Business & Partnerships)",
      "worksFor": {
        "@type": "Organization",
        "name": "CheQ"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Associate Director - Lending (Business & Partnerships)"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Greater Bengaluru Area"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "GrowthX®"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Maharaja Agrasen College"
        }
      ],
      "knowsAbout": [
        "claude code",
        "grok",
        "ChatGPT"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/sonu-yadav-4#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/sonu-yadav-4#webpage",
      "url": "https://tal.club/meet/sonu-yadav-4",
      "name": "Sonu Yadav on Tal",
      "description": "Meet Sonu Yadav, Partner-led P&L owner: I pick the partners, negotiate the deals, scale the funnels, own the number | AI-native GTM leader based in Greater Bengaluru Area. AI stack includes claude code, grok, and ChatGPT.",
      "dateModified": "2026-10-27T18:35:57.839Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/sonu-yadav-4#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/sonu-yadav-4/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/sonu-yadav-4/profile-photo.jpg",
        "caption": "Sonu Yadav profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```