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Sonu DK profile photo 2 on Tal
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Sonu DK

Connecting People & Brands | GTM & Community Engagement at FirstClub

Bengaluru

4+ years of work experience

FirstClub
Sep 20251 yrPresent

Bengaluru, Karnataka, India

At FirstClub, I lead aspects of our GTM efforts on the ground, focusing on community engagement and brand activations. I design and oversee initiatives, interact with customers to gather actionable insights, and translate those into strategies that strengthen our presence and drive meaningful engagement.
FirstClub
Sep 20251 yrPresent

Supported city-level go-to-market initiatives and expansion activities, contributing to launch execution and growth efforts across emerging markets including Hyderabad. Helped scale and manage community engagement initiatives across 1,000+ WhatsApp groups, driving customer interaction, awareness, and grassroots traction. Coordinated across growth, marketing, category, and operations teams to ensure smooth execution of campaigns, activations, and launch timelines. Built execution workflows involving stakeholder alignment, launch readiness tracking, and operational coordination to improve rollout efficiency. Gathered customer and market insights through on-ground interactions and feedback loops to identify consumer behavior trends and GTM opportunities. Supported community and partnership-building initiatives by identifying relevant cohorts, local networks, and engagement channels to drive early-stage traction. Monitored campaign and activation performance to improve future rollout strategies and engagement outcomes. Operated in a high-ownership, fast-paced 0→1 startup environment requiring rapid execution, adaptability, and problem-solving.
Flam
Aug 20244 mosNov 2024

Bengaluru, Karnataka, India

Instagram Influencer Outreach: Identified and contacted relevant influencers to promote brand content and campaigns. Content Coordination: Managed influencer video submissions, ensuring alignment with campaign goals and deadlines. Campaign Strategy Support: Assisted in designing creative ideas for social media campaigns to increase brand awareness and engagement. Lead Generation & Engagement: Supported audience engagement through social media interactions and targeted outreach. Analytics & Reporting: Monitored campaign performance metrics and prepared reports to optimize influencer collaborations. Skills Developed: Digital marketing, influencer management, social media strategy, content coordination, communication, and campaign analytics.
Flam
Aug 20244 mosNov 2024

Coordinated influencer content submissions and campaign timelines to ensure timely delivery and brand alignment. Assisted in ideating and executing social media campaign strategies focused on increasing engagement and brand visibility. Supported lead generation and audience engagement initiatives through targeted outreach and communication. Tracked campaign performance metrics and prepared reports to optimize influencer collaborations and campaign effectiveness. Worked collaboratively with marketing teams in a fast-paced environment involving content execution and campaign coordination.
Amazon
Apr 20222 yrs 2 mosMay 2024

Bengaluru, Karnataka, India

• Analyzed transactions to identify and prevent fraudulent, suspicious, or high-risk activities. • Collaborated with customers and internal teams to resolve issues effectively. • Documented findings and took action based on established procedures to protect the company.
Startek India
Mar 20211 yr 2 mosApr 2022

Bengaluru, Karnataka, India

• Built and maintained strong relationships with clients and sellers, enhancing customer loyalty. • Conducted high-level business reviews to strategize growth and address client needs. • Acted as a primary point of contact for resolving customer complaints, ensuring satisfaction.

Sonu’s AI Stack

claude
claude
meta
meta
midjourney
midjourney
notion
notion
openai
openai

Education

GEMS B SCHOOL

Master of Business Administration, Marketing

GEMS B SCHOOL

20242 yrs2026

Bachelor of Technology, Mechanical Engineering

Adichunchanagiri Institute of Technology

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Headline

Connecting People & Brands | GTM & Community Engagement at FirstClub

About

I’m Sonu, passionate about sales, growth, and strategy. I help startups and teams turn ideas into results from building outreach campaigns to driving partnerships and revenue. I thrive on solving problems, learning fast, and executing even faster, and I’m ready to bring impact from day one.

Location

Bengaluru

AI stack

claude

meta

midjourney

notion

openai

Work experience

Building Firstclub at FirstClub, Sep 2025 - Present · 1 yr, Bengaluru, Karnataka, India, At FirstClub, I lead aspects of our GTM efforts on the ground, focusing on community engagement and brand activations. I design and oversee initiatives, interact with customers to gather actionable insights, and translate those into strategies that strengthen our presence and drive meaningful engagement.

Community Specialist at FirstClub, Sep 2025 - Present · 1 yr, Supported city-level go-to-market initiatives and expansion activities, contributing to launch execution and growth efforts across emerging markets including Hyderabad. Helped scale and manage community engagement initiatives across 1,000+ WhatsApp groups, driving customer interaction, awareness, and grassroots traction. Coordinated across growth, marketing, category, and operations teams to ensure smooth execution of campaigns, activations, and launch timelines. Built execution workflows involving stakeholder alignment, launch readiness tracking, and operational coordination to improve rollout efficiency. Gathered customer and market insights through on-ground interactions and feedback loops to identify consumer behavior trends and GTM opportunities. Supported community and partnership-building initiatives by identifying relevant cohorts, local networks, and engagement channels to drive early-stage traction. Monitored campaign and activation performance to improve future rollout strategies and engagement outcomes. Operated in a high-ownership, fast-paced 0→1 startup environment requiring rapid execution, adaptability, and problem-solving.

Marketing Team Member at Flam, Aug 2024 - Nov 2024 · 4 mos, Bengaluru, Karnataka, India, Instagram Influencer Outreach: Identified and contacted relevant influencers to promote brand content and campaigns. Content Coordination: Managed influencer video submissions, ensuring alignment with campaign goals and deadlines. Campaign Strategy Support: Assisted in designing creative ideas for social media campaigns to increase brand awareness and engagement. Lead Generation & Engagement: Supported audience engagement through social media interactions and targeted outreach. Analytics & Reporting: Monitored campaign performance metrics and prepared reports to optimize influencer collaborations. Skills Developed: Digital marketing, influencer management, social media strategy, content coordination, communication, and campaign analytics.

Marketing Specialist at Flam, Aug 2024 - Nov 2024 · 4 mos, Coordinated influencer content submissions and campaign timelines to ensure timely delivery and brand alignment. Assisted in ideating and executing social media campaign strategies focused on increasing engagement and brand visibility. Supported lead generation and audience engagement initiatives through targeted outreach and communication. Tracked campaign performance metrics and prepared reports to optimize influencer collaborations and campaign effectiveness. Worked collaboratively with marketing teams in a fast-paced environment involving content execution and campaign coordination.

Investigation Specialist at Amazon, Apr 2022 - May 2024 · 2 yrs 2 mos, Bengaluru, Karnataka, India, • Analyzed transactions to identify and prevent fraudulent, suspicious, or high-risk activities. • Collaborated with customers and internal teams to resolve issues effectively. • Documented findings and took action based on established procedures to protect the company.

Marketplace Account Specialist at Startek India, Mar 2021 - Apr 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Built and maintained strong relationships with clients and sellers, enhancing customer loyalty. • Conducted high-level business reviews to strategize growth and address client needs. • Acted as a primary point of contact for resolving customer complaints, ensuring satisfaction.

Education

Master of Business Administration, Marketing, GEMS B SCHOOL

Bachelor of Technology, Mechanical Engineering, Adichunchanagiri Institute of Technology