Sonal Shah profile photo 1 on Tal

Sonal Shah

Software Engineer at Google | Ex - Microsoft | MNIT Jaipur

Bengaluru

9+ years of work experience

Google
Apr 20224 yrs 6 mosPresent

India

Led the end-to-end delivery of Interest Targeting for AdsTube, successfully launching 100% on Desktop and Mobile. The desktop launch alone achieved ~12% adoption overall. Drove cross-functional execution to launch the YouTube Video Watch Page 'Promote' entry point, generating 888K campaigns and $19.8M in revenue. Proactively launched Audience Expansion for Video Views Campaigns (VVC), unlocking volume with a 16.4% increase in Video Views while reducing Cost Per View by 6.6%. Also pitched and led the implementation of Enriched Interest Targeting, resulting in a 19% increase in revenue and improved cost efficiency. Resolved systemic technical debt by designing AbstractFetcher, a reusable, type-safe data-fetching framework for Android that standardized RPC interactions and state management. Identified and fixed inefficient retry logic within the mutation queue, significantly reducing server error rates and on-call noise by over 77%. Authored the design for Client-Side Latency Instrumentation (CSI) on AdsTube Desktop. This captures the user perceived latency for Promotions on YouTube Studio Web client. Created the AdsTube Plx dashboard from the ground up, which serves as the definitive first source of truth for all PMs and senior leadership to track the performance of AdsTube campaigns metrics like ARR, revenue, etc.
Adobe
Jan 20224 mosApr 2022

Microsoft
Aug 20216 mosJan 2022

Hyderabad, Telangana, India

Microsoft
Jan 20202 yrs 3 mosMar 2022

OYO
Oct 20181 yr 4 mosJan 2020

Gurgaon, India

OYO
Oct 20181 yr 4 mosJan 2020

Strongly involved in designing and development of the product. Build the product entirely from scratch. Worked on Java, SpringBoot framework, Rest APIs for backend development. Participated in code reviews, application test cases reviews.
Alacriti Infosystems, Pvt. Ltd.
Mar 20171 yr 7 mosSep 2018

Hyderabad Area, India

Strongly involved in designing and development of the product. Worked on Java for backend development. Restful Web Services for making API calls, maven build tool, JBOSS application server, MySQL DB. Used Angular 5 Framework for front-end development. Participated in code reviews, application test cases reviews.

Sonal’s AI Stack

antigravity
antigravity
claude code
claude code
gemini
gemini
geminicli
geminicli
notebooklm
notebooklm
openai
openai

Education

Malaviya National Institute of Technology Jaipur

Bachelor of Technology (B.Tech.), Electronics and Communication Engineering

Malaviya National Institute of Technology Jaipur

Bachelor of Technology, Electrical, Electronics and Communications Engineering

Daksh DigiTech PVT LIMITED

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Headline

Software Engineer at Google | Ex - Microsoft | MNIT Jaipur

About

Sonal is currently working as a Software Engineer at Google. She has more than 7 years of professional experience. She has experience in following languages and technologies: RESTful Services(API Design & Development), Spring & Spring Boot, Server-side languages like Java, C++, JavaScript, Database technologies like MySQL, PSQL. She is a team player with the ability to communicate effectively at all levels of the organization Solving problems, troubleshooting issues, and coming up with optimized solutions in a timely manner is what she always thrive for.

Location

Bengaluru

AI stack

antigravity

claude code

gemini

geminicli

notebooklm

openai

Work experience

Software Engineer at Google, Apr 2022 - Present · 4 yrs 6 mos, India, Led the end-to-end delivery of Interest Targeting for AdsTube, successfully launching 100% on Desktop and Mobile. The desktop launch alone achieved ~12% adoption overall. Drove cross-functional execution to launch the YouTube Video Watch Page 'Promote' entry point, generating 888K campaigns and $19.8M in revenue. Proactively launched Audience Expansion for Video Views Campaigns (VVC), unlocking volume with a 16.4% increase in Video Views while reducing Cost Per View by 6.6%. Also pitched and led the implementation of Enriched Interest Targeting, resulting in a 19% increase in revenue and improved cost efficiency. Resolved systemic technical debt by designing AbstractFetcher, a reusable, type-safe data-fetching framework for Android that standardized RPC interactions and state management. Identified and fixed inefficient retry logic within the mutation queue, significantly reducing server error rates and on-call noise by over 77%. Authored the design for Client-Side Latency Instrumentation (CSI) on AdsTube Desktop. This captures the user perceived latency for Promotions on YouTube Studio Web client. Created the AdsTube Plx dashboard from the ground up, which serves as the definitive first source of truth for all PMs and senior leadership to track the performance of AdsTube campaigns metrics like ARR, revenue, etc.

Computer Scientist at Adobe, Jan 2022 - Apr 2022 · 4 mos

Software Engineer 2 at Microsoft, Aug 2021 - Jan 2022 · 6 mos, Hyderabad, Telangana, India

Software Engineer at Microsoft, Jan 2020 - Mar 2022 · 2 yrs 3 mos

Software Development Engineer at OYO, Oct 2018 - Jan 2020 · 1 yr 4 mos, Gurgaon, India

Software Engineer at OYO, Oct 2018 - Jan 2020 · 1 yr 4 mos, Strongly involved in designing and development of the product. Build the product entirely from scratch. Worked on Java, SpringBoot framework, Rest APIs for backend development. Participated in code reviews, application test cases reviews.

Software Engineer at Alacriti Infosystems, Pvt. Ltd., Mar 2017 - Sep 2018 · 1 yr 7 mos, Hyderabad Area, India, Strongly involved in designing and development of the product. Worked on Java for backend development. Restful Web Services for making API calls, maven build tool, JBOSS application server, MySQL DB. Used Angular 5 Framework for front-end development. Participated in code reviews, application test cases reviews.

Education

Bachelor of Technology (B.Tech.), Electronics and Communication Engineering, Malaviya National Institute of Technology Jaipur

Bachelor of Technology, Electrical, Electronics and Communications Engineering, Daksh DigiTech PVT LIMITED

Sonal Shah - Software Engineer in Bengaluru | Tal