Headline

Founder | Strategist | Designer

About

Founder of Maachis (maachis.art) — India's first premium matchbox art brand, and the fullest expression of everything I do. From a single overlooked object, I've built a brand, a product line, a supply chain, and a 50K+ community with zero paid marketing. Before Maachis, I led design and strategy for Spindle by Synapsica (YC Backed), an AI tool reducing turnaround time for radiologists. Before that, I owned product and growth end to end at FlashPrep — the levers, the channels, the conversion, the retention. I started nine years ago as a Graphic Designer at Hike, moved into brand and community at MPL, then consulted for brands and startups before FlashPrep. Design taught me how things look. Brand taught me why they matter. Product taught me how they work. Maachis is where all three finally meet.

Location

Bengaluru

AI stack

claude

notion

ChatGPT Images

Runway

Suno

Work experience

Creative Director at Maachis.art, Dec 2024 - Present · 1 y 9 mo, Bengaluru, Karnataka, India

Brand Design Consultant at Independent Brand & Growth Consultant, Oct 2023 - Jan 2026 · 2 yrs 4 mos, Bangalore Urban, Karnataka, India

VP-Design and Growth at Synapsica, Apr 2022 - Sep 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India

Co-Founder, Design and Growth at FlashPrep, Nov 2020 - Apr 2022 · 1 yr 6 mos, Bengaluru, Karnataka, India, We at FlashPrep reimagined exam preparation to be about bringing productivity in the chaos. • Conceptualized and designed the MVP of the FP app, which led to a successful pre-seed funding round of $500K & launch on iOS and Android. • Developed FlashPrep's story from inception and led marketing chapter including GTM, social, communication & partnerships. • Built CMS to provide an efficient way for educators to create, edit, tag and publish content on the core app to streamline creator workflow and to improve overall effectiveness of our content strategy. • Led efforts on identifying core levers for customer acquisition and implemented acquisition strategies. FP is downloaded by 3Lakh+ users in India • Conceptualized and executed marketing campaigns that increased brand’s reach, engagement and installs. • Enabled 25,000+ learning sessions daily by leading efforts towards achieving PMF.

Brand Consultant at Independent Brand & Growth Consultant, Jan 2019 - Nov 2020 · 1 yr 11 mos, Bengaluru Area, India, Acted as a supporting pillar for 8+ design & marketing teams for design delivery and execution

Education

Bachelor's degree, Design and Visual Communications, Symbiosis Institute of Design

Bachelor's of Design, Communication Design, Symbiosis Institute of Design