Headline

Head – Marketing & CRM Mango, Nautica & NEXT | Marketing professional driving Omnichannel Growth through CRM, Brand Strategy & Content | Building Scalable Consumer Experiences | NIFT MUMBAI | IIM L

About

I am a marketing professional with a storyteller’s instinct and a growth strategist’s mindset, currently leading Marketing & CRM for Myntra’s Offline Brands. With 13+ years of experience across digital, offline, and omnichannel ecosystems, I specialise in building brands that scale—by aligning consumer insight, data-driven CRM, content strategy, and business objectives. My work sits at the intersection of brand building, customer lifecycle management, and revenue growth. Trained in Fashion & Lifestyle Journalism from the Times School of Journalism, I bring a unique editorial lens to marketing—creating narratives that resonate culturally while delivering measurable impact. My experience spans digital strategy, content building, celebrity management, market research, and business development, enabling me to lead both creative vision and execution. I believe the strongest brands are built when creativity meets data, and storytelling meets strategy. Core strengths: • Marketing & CRM Strategy • Omnichannel & Offline Brand Growth • Consumer Insights & Market Research • Content & Celebrity-led Campaigns • Business Development & Go-to-Market Strategy

Location

Bengaluru

AI stack

claude

gemini

Work experience

Deputy Director Marketing - Offline brands at Myntra, Oct 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India

Senior Manager Marketing - Mango, Nautica, House of Pataudi, HRX, FCUK, BEBE, TAAVI & Roadster at Myntra, Oct 2021 - Oct 2023 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Manager Marketing - Mango India, Nautica India and Roadster at Myntra, Nov 2020 - Oct 2021 · 1 yr

Senior Manager at #ARM Worldwide, Aug 2017 - May 2018 · 10 mos, Greater Delhi Area, Heading the social media team at ARM worldwide Actively involved in the strategy and campaigns for the following clients Sodexo Harman Pearson Bajaj Finserv ASICS PEARL Academy of Fashion MYSUN Jack Daniels ZEE Schools Spectra IHG etc.

Digital Media Consultant at Webershandwick- India, Jul 2015 - Jul 2017 · 2 yrs 1 mo, Greater Delhi Area, - Planning, strategizing and execution for FDCI Amazon India Fashion Week for 2 years, worked along with designers, choreographers, models, celebrity showstoppers for a complete digital promotion strategy. Handled content, creative, live posting. - Handled Digital Media promotion for Abbott’s campaign #Fullosphy with influencers like Javed Akhtar, Yuvraj Singh and Boman Irani - Handling digital mandate for Hindware Homes including Hindware’s brand refresh strategy, planning the promotion for the TVC with Shahrukh Khan - Strategized and planned digital campaigns for DLF Mall of India launch also ideated the promotion of brand launches at DLF Mall of India 1. New Balance India launch with Sonakshi Sinha 2. Giovani Launch with Fawad Khan 3. Longiness watches launch with Aishwarya Rai 4. Smaaash Launch with Sachin Tendulkar and Virat Kohli 5. H&M launch with Parineeti Chopra 6. Rado launch with Hritik Roshan 7. Vero Moda launch with Kangana Ranaut 8. Seiko launch with Bipasha Basu - Worked with influencers like Miss Malini, Tanya Ghavri, Kritika Khurana, Naina Redhu to visit the mall to shop and post about their visit. Ideated the complete campaign with them and handled the execution of the campaigns along with the logistics. - Digital Promotion of Movie Kapoor and Sons at DLF Mall of India - Worked on digital media pitches for Lenskart, Bauch and Lomb etc. ideating the yearly plan and campaigns - Strategized digital media mandate Vandana Luthra – Founder VLCC digital media presence on LinkedIn and Twitter and promote her as a thought leader.

Senior Social Media Executive at AdGlobal360, Apr 2014 - Jun 2015 · 1 yr 3 mos, Gurugram, Haryana, India, * Manage social media platforms for brands * Analyse and curate social media strategies * Understand creative requirements of a brand * Hosts social media contests

Social Media Executive at Dentsu Webchutney, Nov 2013 - Apr 2014 · 6 mos, Gurugram, Haryana, India, Handled clients like ITC, Airtel, Toshiba Laptops India, Meritnation, Economics Times. Worked on Social Media Pitches of Bacardi, Rooh Afza, Dabur, Vodafone etc. Initiated and executed the Toshiba Missing Files contest on Facebook Initiated and executed the Glimpse Of Paradise Contest for ITC Grand Chola Chennai, set up a micro site for the contest and also did live tweeting for three days during the second phase of the contest. Managed back end data of the micro site.

Education

Executive MBA, Indian Institute of Management, Lucknow

Times School Of Journalism