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Sonakshi Kumar

Business & Strategy Analyst | Market Research, Competitive Intelligence & Product Strategy | Ex-EY, Coastal Seven Consulting | Economics, Shiv Nadar University ’25

India

1+ year of work experience

Coastal Seven Consulting
Apr 20254 mosJul 2025

Remote

- Market Research & Competitive Intelligence: Delivered strategic insights through comprehensive analysis of AI consulting market, competitor positioning, and industry trend identification across 10+ detailed research reports - Product Strategy & Analysis: Led beta product stress testing initiatives and conducted branding analysis for technology companies, translating findings into actionable recommendations for product development and market positioning - Business Development Support: Successfully secured 60% of expert speakers for webinar series through strategic outreach and relationship building, contributing to thought leadership and lead generation efforts - Strategic Content & Social Media Analysis: Analyzed 100+ enterprise social media accounts and technology leaders to identify engagement patterns and content strategies, informing marketing and positioning decisions
Coastal Seven Consulting
Feb 20254 mosMay 2025

EY
Jun 20243 mosAug 2024

India

- Analyzed risks in the laminates industry and the airline industry, with a focus on key clients in both industries. - Conducted research on the various types of risks in the laminates and airline industries, including operational, financial, regulatory, and market risks. - Created presentations on identified risks, including findings and potential mitigation methods. - Researched budget and taxation policies in India, enhancing my understanding of the financial landscape and regulatory environment.
Stratbeans Learning Solutions
Jun 20234 mosSep 2023

- Conducted extensive market research for the products and services provided by the company. - Generated reports and visualizations to communicate findings to the team - Researched and evaluated competitors in the industry, analyzing their strengths, weaknesses, opportunities, and threats. - Conducted competitor analysis to stay informed about industry trends and emerging technologies - Obtained feedback on existing products/services and identified areas for improvement based on customer needs and expectations. - Applied business analysis techniques in a real-world setting, therefore contributing directly to the company's strategic planning and decision-making processes
Creators Nest
Jun 20223 mosAug 2022

- Worked closely with the team to acquire more talents in the company - Planned and executed strategies for marketing various creators - Curated new content creation ideas for creators - Planned and executed campaigns for creators

Education

Shiv Nadar University

Bachelor's degree, Economics

Shiv Nadar University

20214 yrs2025
Lotus Valley International School

Humanities/Humanistic Studies

Lotus Valley International School

20192 yrs2021

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Headline

Business & Strategy Analyst | Market Research, Competitive Intelligence & Product Strategy | Ex-EY, Coastal Seven Consulting | Economics, Shiv Nadar University ’25

About

I graduated from Shiv Nadar University in 2025 with a BSc in Economics (Minor in Management), including an undergraduate thesis using Difference-in-Differences analysis to evaluate the Make in India policy's impact on exports and FDI. I have spent my internships across consulting and risk advisory, working on market research, competitive analysis, and product strategy. At Coastal Seven Consulting, I worked on 10+ market and competitor research reports in the AI consulting space, ran beta product stress tests, and analyzed 100+ enterprise social accounts to track positioning and content trends. I also handled outreach for a webinar series, securing 60% of the expert speaker lineup. At EY, I researched operational, financial, and regulatory risk across the laminates and airline industries, and built presentations summarizing findings and mitigation options for internal review. Languages: English, Hindi, Bengali, Korean (limited professional)

Location

India

Work experience

Research Intern at Coastal Seven Consulting, Apr 2025 - Jul 2025 · 4 mos, Remote, - Market Research & Competitive Intelligence: Delivered strategic insights through comprehensive analysis of AI consulting market, competitor positioning, and industry trend identification across 10+ detailed research reports - Product Strategy & Analysis: Led beta product stress testing initiatives and conducted branding analysis for technology companies, translating findings into actionable recommendations for product development and market positioning - Business Development Support: Successfully secured 60% of expert speakers for webinar series through strategic outreach and relationship building, contributing to thought leadership and lead generation efforts - Strategic Content & Social Media Analysis: Analyzed 100+ enterprise social media accounts and technology leaders to identify engagement patterns and content strategies, informing marketing and positioning decisions

Executive Assistant Intern at Coastal Seven Consulting, Feb 2025 - May 2025 · 4 mos

Business Consulting Risk Analyst Intern at EY, Jun 2024 - Aug 2024 · 3 mos, India, - Analyzed risks in the laminates industry and the airline industry, with a focus on key clients in both industries. - Conducted research on the various types of risks in the laminates and airline industries, including operational, financial, regulatory, and market risks. - Created presentations on identified risks, including findings and potential mitigation methods. - Researched budget and taxation policies in India, enhancing my understanding of the financial landscape and regulatory environment.

Business Analyst Intern at Stratbeans Learning Solutions, Jun 2023 - Sep 2023 · 4 mos, - Conducted extensive market research for the products and services provided by the company. - Generated reports and visualizations to communicate findings to the team - Researched and evaluated competitors in the industry, analyzing their strengths, weaknesses, opportunities, and threats. - Conducted competitor analysis to stay informed about industry trends and emerging technologies - Obtained feedback on existing products/services and identified areas for improvement based on customer needs and expectations. - Applied business analysis techniques in a real-world setting, therefore contributing directly to the company's strategic planning and decision-making processes

Marketing Intern at Creators Nest, Jun 2022 - Aug 2022 · 3 mos, - Worked closely with the team to acquire more talents in the company - Planned and executed strategies for marketing various creators - Curated new content creation ideas for creators - Planned and executed campaigns for creators

Education

Bachelor's degree, Economics, Shiv Nadar University

Humanities/Humanistic Studies, Lotus Valley International School

Sonakshi Kumar - Research Intern in India | Tal