Headline

Marketing Leader | AI First Marketing | HealthTech AI | Multi-Channel Campaign Management | Marketing Automation | AI ML Product Marketing | Hubspot Certified

About

Experienced Digital Marketing Director with over 15 years of expertise in developing and executing comprehensive marketing strategies across both B2C and B2B sectors. I hold an MBA degree in International Marketing and a proven track record of leading high-performing teams to achieve exceptional results. I am skilled in leveraging advanced analytics and a suite of marketing tools (Salesforce, HubSpot, Google Analytics) to enhance campaign performance and drive business growth. Additionally, I possess a profound understanding of the SMB SaaS industry, particularly in relation to customer acquisition strategies, ensuring that we attract and retain a robust client base. My experience extends to developing and executing comprehensive growth strategies that helps me boost both user acquisition and engagement. I am adept at identifying and leveraging opportunities for expansion within various market segments. At my current position at Bloom Value, I guide a team dedicated to innovating digital marketing practices, focusing on SEO, SEM, and content marketing to enhance brand engagement and lead conversion rates. My career has been marked by my ability to blend strategic vision with practical implementation, fostering team development and achieving measurable success in diverse markets including the US, EMEA and APAC. I am passionate about using technology to solve marketing challenges, improve customer experiences, and drive efficient, scalable growth. Always eager to connect with fellow marketing professionals and industry leaders to share insights and explore new opportunities.

Location

Belagavi

AI stack

claude

lovable

mcp

openai

opencode

replit

Work experience

Head of Marketing at ZEISS Group, Dec 2025 - Present · 10 mos, Remote, Directed GTM strategy for ZEISS VisioGen, a Refractive Care AI platform (MedTech B2B SaaS), translating global corporate strategy into regional launch plans across US and APAC with full HQ alignment. • Built B2B2C demand generation infrastructure from zero (product web presence, video demo library, content pipeline), reducing dependence on field sales for early product education and mapping the full buyer journey from unawareness to signed contract. • Built and operate GTM workflows and marketing automation across the martech and ABM stack that generate qualified opportunities and pipeline, improve campaign and funnel conversion, and expand target-account and buyer-contact coverage. • Engineered demand generation systems using APIs, webhooks, and workflow automation for enrichment, lead routing, and campaign data, reducing manual campaign operations and improving the quality and reliability of growth automations and data. • Managed cross-functional operations across US and APAC leadership and regional PLP teams for 100% on-time delivery of launch milestones; led 2026 trade show strategy and an AI-first content framework that accelerated the speed and effectiveness of campaign experimentation.

Founder at Leads Meister, Jun 2025 - Dec 2025 · 7 mos, India, Leads Meister helps B2B companies turn connections into conversions with Funnels that flex. Our approach is built on strategy, precision, and adaptability ensuring your pipeline evolves with your business. From prospecting to profit, we power your sales journey with qualified leads and scalable growth solutions. Adviser to CyberSecurity, Made-in-India enterprise security platforms, on go-to-market strategy, positioning, branding, and demand generation for a unified security fabric spanning BranchEdge SD-WAN, CloudEdge SASE, ThreatCore Security, WorkSecure Access (ZTNA), and IndustrialShield (OT/SCADA). • Build outbound and inbound demand generation engines (SEO, GEO, SEM, LinkedIn, email, account-based outreach) and GTM workflows connecting CRM and sales-intelligence tools to grow qualified pipeline across enterprise, BFSI, and government segments. • Translate technical capabilities, single-pane orchestration, AI threat intelligence, AI Data Guardian (DLP), and ThreatSandbox AI, into brand messaging and buyer-facing value narratives through positioning frameworks, sales collateral, and thought-leadership content.

Digital Marketing Director at Bloom Value Corporation, Dec 2023 - Jun 2025 · 1 yr 7 mos, Remote, Defined and executed a holistic product and brand marketing strategy positioning Bloom Value as a category leader in AI/ML-powered value-based care and population health analytics for RBOs, IPAs, MSOs, and ACOs. • Drove demand generation and ABM campaigns across SEO, GEO, SEM, paid media, social, and email, fueling pipeline and accelerating deal velocity with payer and provider organizations. • Led product marketing for risk-adjustment, care-management, and cost-optimization use cases (solution messaging, branding, GTM launch plans, sales enablement) and built thought leadership through whitepapers, industry POVs, and executive briefs.• Scaled a high-performing team and owned the marketing operations and analytics function for data-driven insights, attribution, and ROI optimization.

Deputy General Manager - Digital Marketing at Omega Healthcare Management Services, Jun 2022 - Dec 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, Accountable for supervising the overall digital marketing and demand generation throughout US and EMEA. Creating, incorporating and automating marketing campaigns through Salesforce. Managing email template configuration, campaign creation, lead nurturing, event promotion, account-based marketing, data management, A/B testing, and campaign performance analysis. · Developing, refining, testing, and launching email campaigns through the use of Engagement Studio. Supervising 12-member specialist team in branding, content creation, design, social media, Salesforce and analytics. Skilled in B2B marketing campaigns, successfully generating leads that qualify as marketing ready. Organizing planning and budgeting for engagement campaigns. Concentrating over lead nurturing, coordinating with the sales team for updates on the sales funnel and closing leads.

Head Of Digital Marketing at Crediwatch, Mar 2020 - Jun 2022 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Customize communications according to targeted segments and user characteristics for India, including channel selection, message frequency, and dynamic content personalization. Monitor email campaign performance and integrate with HubSpot CRM. Enhance visibility across channels by adhering to best practices, maintaining outstanding list cleanliness, and adopting new strategies for message deliverability. Focus on B2C prospects and create content tailored to specific personas.

Education

Master's degree, International Marketing, IU International University of Applied Sciences

Master of Business Administration, Marketing, bangalore university