Som Choudhary profile photo 1 on Tal

Som Choudhary

Business Growth and Strategy | BITS Pilani

Bengaluru

5+ years of work experience

Swiggy
Oct 20251 yrSep 2026

Bengaluru, Karnataka, India

Drive customer experience strategy and operational excellence initiatives for Swiggy Food, leveraging AI-enabled solutions to streamline support processes, resolve customer friction points, improve CSAT by +2pp, and unlock ~₹3 Cr monthly savings.
Swiggy
Oct 20232 yrs 4 mosJan 2026

India

Program & P&L Ownership: • Led P&L ownership for Delivery Fee and Surge Fee charters across 10+ Tier-1 cities, driving 15% revenue uplift while improving user experience and marketplace efficiency. • Owned AOP planning and quarterly execution, ensuring business goals, budgets, and KPIs were met with 99.7% accuracy. Product & Growth Strategy: • Partnered with Product and Engineering to implement visibility algorithms that improved homepage-to-menu conversion by 20% and reduced competitive disparity. • Designed and launched data-driven GTM and surge strategies that boosted surge revenue by 10% and enhanced customer retention. Operational Excellence & Stress Management: • Built and institutionalized stress management frameworks that reduced demand–supply gaps by 30%, improved marketplace stability, and reduced downtime by 5%. • Anchored cross-functional governance initiatives to enhance restaurant partner availability by 7.7% YoY. Cross-Functional Leadership & Program Execution: • Led high-impact Pan-India Food Events, achieving 80% growth in orders and a 5% increase in market share, strengthening national brand presence. • Drove strategic alignment across Business, Product, Analytics, Finance, and Operations, ensuring smooth execution and proactive problem-solving. Data Analytics & Forecasting: • Owned demand forecasting and traffic analysis using SQL and Excel-based models to identify growth levers, leading to 8% YoY AMV growth and 60% improvement in AOV forecast accuracy. • Conducted deep-dive KPI and conversion analysis, turning insights into actionable growth plans.
Swiggy
Apr 20221 yr 6 mosSep 2023

Bangalore Urban, Karnataka, India

- Spearheaded monthly and quarterly planning and forecasting initiatives for Average Order Value (AOV), a crucial revenue metric that played a key role in driving business profitability - Conducted weekly and monthly performance analysis (RCA) on AOV, leveraging data-driven insights to identify potential causes and opportunities for improvement
upGrad
Jan 20211 yr 4 mosApr 2022

Mumbai, Maharashtra, India

- Built a successful Master of Science in Data Science course for over 10,000+ working professionals in collaboration with the University of Arizona - Leveraged data analysis skills to evaluate the progress of over 1 million learners, resulting in the development of an impactful product strategy for the next iteration of the program - Led a team of 20+ members to deliver end-to-end content on data analytics, including collaborating with industry experts to create courses on SQL and data visualization - Revamped data analytics course based on customer feedback, raising ratings from below 4 to 4.5
JSW Steel
May 20183 mosJul 2018

Karnataka, India

- Conducted analysis of bottlenecks in the supply chain for raw materials to Blast Furnace. - Developed and recommended solutions to increase production of hot iron by 7.1%, from 5600 tons per day to 6000 tons per day. - Received a Letter of Appreciation certificate in recognition of achievements.

Som’s AI Stack

anthropic apis
anthropic apis
claude
claude

Education

Birla Institute of Technology and Science, Pilani

Integrated Dual Degree, M.Sc. (Chemistry) and B.E. (Chemical)

Birla Institute of Technology and Science, Pilani

GrowthX®

Immersion Program on Growth Startegy, Business/Product/Growth

GrowthX®

Join Som and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Som Choudhary on Tal

Headline

Business Growth and Strategy | BITS Pilani

About

I’m a data-driven business professional with 5+ years of experience driving growth, strategy, and product initiatives across fast-paced consumer tech and platform businesses. Currently, as Manager – Growth and Strategy at Swiggy, I lead strategic programs that blend analytical problem-solving with cross-functional execution to unlock revenue growth and operational excellence. My work spans P&L management, pricing strategy, demand forecasting, and GTM planning, where I’ve delivered tangible business impact — improving unit economics and driving order growth through high-impact Food Events across India. I also designed and implemented stress management frameworks that enhanced marketplace stability and reduced operational bottlenecks by 30%. Previously, as a Product Manager at upGrad, I launched and scaled a Master’s in Data Science program for 100,000+ professionals, collaborating with universities and industry experts to build impactful learning experiences. My initiatives improved learner outcomes and boosted course ratings, reflecting my focus on continuous improvement and user-centric design. With an academic foundation from BITS Pilani and hands-on experience in analytics, operations, and product, I bring an end-to-end business mindset — from strategy design to execution, and from data insights to measurable outcomes. I’m passionate about solving complex marketplace problems, optimizing business levers, and building scalable systems that drive sustainable growth. Core Competencies: Business Strategy | Growth & Program Management | Product Strategy | Pricing & P&L Ownership | Demand Forecasting | Category Management | Stakeholder Management | SQL | Data Analytics | Cross-Functional Leadership

Location

Bengaluru

AI stack

anthropic apis

claude

Work experience

Manager - Customer Experience Strategy - Food at Swiggy, Oct 2025 - Sep 2026 · 1 yr, Bengaluru, Karnataka, India, Drive customer experience strategy and operational excellence initiatives for Swiggy Food, leveraging AI-enabled solutions to streamline support processes, resolve customer friction points, improve CSAT by +2pp, and unlock ~₹3 Cr monthly savings.

Manager - Strategy and Growth at Swiggy, Oct 2023 - Jan 2026 · 2 yrs 4 mos, India, Program & P&L Ownership: • Led P&L ownership for Delivery Fee and Surge Fee charters across 10+ Tier-1 cities, driving 15% revenue uplift while improving user experience and marketplace efficiency. • Owned AOP planning and quarterly execution, ensuring business goals, budgets, and KPIs were met with 99.7% accuracy. Product & Growth Strategy: • Partnered with Product and Engineering to implement visibility algorithms that improved homepage-to-menu conversion by 20% and reduced competitive disparity. • Designed and launched data-driven GTM and surge strategies that boosted surge revenue by 10% and enhanced customer retention. Operational Excellence & Stress Management: • Built and institutionalized stress management frameworks that reduced demand–supply gaps by 30%, improved marketplace stability, and reduced downtime by 5%. • Anchored cross-functional governance initiatives to enhance restaurant partner availability by 7.7% YoY. Cross-Functional Leadership & Program Execution: • Led high-impact Pan-India Food Events, achieving 80% growth in orders and a 5% increase in market share, strengthening national brand presence. • Drove strategic alignment across Business, Product, Analytics, Finance, and Operations, ensuring smooth execution and proactive problem-solving. Data Analytics & Forecasting: • Owned demand forecasting and traffic analysis using SQL and Excel-based models to identify growth levers, leading to 8% YoY AMV growth and 60% improvement in AOV forecast accuracy. • Conducted deep-dive KPI and conversion analysis, turning insights into actionable growth plans.

Business Associate - Growth and Strategy at Swiggy, Apr 2022 - Sep 2023 · 1 yr 6 mos, Bangalore Urban, Karnataka, India, - Spearheaded monthly and quarterly planning and forecasting initiatives for Average Order Value (AOV), a crucial revenue metric that played a key role in driving business profitability - Conducted weekly and monthly performance analysis (RCA) on AOV, leveraging data-driven insights to identify potential causes and opportunities for improvement

Product Strategy - Learning Experience, Content at upGrad, Jan 2021 - Apr 2022 · 1 yr 4 mos, Mumbai, Maharashtra, India, - Built a successful Master of Science in Data Science course for over 10,000+ working professionals in collaboration with the University of Arizona - Leveraged data analysis skills to evaluate the progress of over 1 million learners, resulting in the development of an impactful product strategy for the next iteration of the program - Led a team of 20+ members to deliver end-to-end content on data analytics, including collaborating with industry experts to create courses on SQL and data visualization - Revamped data analytics course based on customer feedback, raising ratings from below 4 to 4.5

Supply Chain Intern at JSW Steel, May 2018 - Jul 2018 · 3 mos, Karnataka, India, - Conducted analysis of bottlenecks in the supply chain for raw materials to Blast Furnace. - Developed and recommended solutions to increase production of hot iron by 7.1%, from 5600 tons per day to 6000 tons per day. - Received a Letter of Appreciation certificate in recognition of achievements.

Education

Integrated Dual Degree, M.Sc. (Chemistry) and B.E. (Chemical), Birla Institute of Technology and Science, Pilani

Immersion Program on Growth Startegy, Business/Product/Growth, GrowthX®

Som Choudhary - Manager - Customer Experience Strategy - Food in Bengaluru | Tal