Headline

Travel Content at CREW by Swiggy | Freelance Journalist

About

Creative and results-driven storyteller with 8+ years of experience in digital media, content marketing, and journalism. Skilled in crafting compelling narratives across travel, food, lifestyle, and sports. Adept at leading multi-channel campaigns from ideation to execution, collaborating with stakeholders, and optimising performance across digital and print platforms.

Location

Bengaluru

AI stack

claude code

gemini

Work experience

Assistant Manager - Travel Content at CREW, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India

Co-Founder at Dotadoodle, Jun 2020 - Present · 6 yrs 4 mos, India, Born out of impulse and the desire to curate content that make hearts happy, Dotadoodle is a passion project, an online magazine, that is a potpourri of all things creative and artistic, focussing on entertainment, lifestyle and travel with a tinge of the poetic. By all means, check out dotadoodle.com to see what it's all about!

Content Producer at Luxury Escapes, Mar 2023 - Sep 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India

Content Strategist at FABgetaways, Nov 2022 - Mar 2023 · 5 mos, Bengaluru, Karnataka, India, - In-charge of ideating and creating content for social media handles of FABgetaways and FABgetaways UAE - a luxury travel brand - Designing posts and copywriting as per social media trends - SEO Blog Topic Research and Writing - Engaging social media content creation - Reels Ideation and Scriptwriting - Performance Marketing - Writing Ad copies for Facebook

Sub-Editor at The Bridge - Indian Sports Home, Jul 2018 - Sep 2022 · 4 yrs 3 mos, India, Specializing in penning feature articles pertaining to Human Interest stories as well as Viral articles pertaining to breakthrough acts. Blending the emotional with the factual has been a trademark element of such articles.

Education

Master of Arts - MA, English Literature (British and Commonwealth), St. Xavier's College (Autonomous), Kolkata

Master of Arts - MA, English Literature (British and Commonwealth), St. Xavier's College (Autonomous), Kolkata

Public links

animated-wedelia-2c8.notion.site: https://animated-wedelia-2c8.notion.site/Sohinee-Basu-Workfolio-236cf907512b803fa273fadf6bc160d1