---
title: "Soham Roy - Senior Associate : New initiatives in Bengaluru | Tal"
description: "Meet Soham Roy, AI native Business strategist & executor with multi-functional expertise. Specialised in Finance and Strategy from XLRI. 99.91%tile XAT, 99.75%tile CAT & 99.69%tile IIFT. ex 2100 Rated Chess player based in Bengaluru."
image: "https://tal.club/meet/soham-roy-3/share-image"
---

# Soham Roy on Tal

## Headline

AI native Business strategist & executor with multi\-functional expertise\. Specialised in Finance and Strategy from XLRI\. 99\.91%tile XAT, 99\.75%tile CAT & 99\.69%tile IIFT\. ex 2100 Rated Chess player

## About

I am an AI native executor with multi\-functional expertise in translating complex problems into actionable pipelines for decision making & execution At Joveo, I created Joblet\.ai, achieving 200k\+ monthly user, $120k ARR, leading a team of 15\. I also Reduced time to market & maintenance by 70\+%, leading Joblet\.ai technical team via LLM based harness & loop engineering\. Achieved 80%\+ peak engagement from 350k\+ total users via 8\+ channels from 30\+ countries in 10 months, 100k\+ applies from 3m\+ jobs\. Directed 10\+ automated pipeline creation, improved efficiency by 60% via Claude, Codex, Deepseek, Kimi K3, Jev LLMs At inme, I led media strategy, guiding a team of 5\-7 people\. My team generated 5000\+ leads at a 50% lower CPL, increased follower count by 100%, and established an overarching online brand identity\. During my internship, I strategised fresh prepaid products at Mastercard, creating 6 fresh prepaid products, using deep market research & analysis, along with case study based execution suggestions\. I am highly skilled in AI native workflows, financial modelling, copywriting, marketing execution, analytical reporting & leading transformation projects\. I specialised in Finance & Strategy\. I have a proven analytical acumen via 99\.91%tile XAT, 99\.75%tile CAT & 99\.69%tile IIFT scores, I also have a 6\.33/8 CGPA in the final semester of XLRI

## Location

Bengaluru

## Work experience

Senior Associate : New initiatives at Joveo, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India, ● Founded Joblet\.ai, 0\-1 with 200k\+ monthly users, 1\.6\+M jobs, $120k ARR, 30\+ countries in 10 months, leading a team of 15 ● Reduced time to market & maintenance by 70\+%, leading Joblet\.ai technical team via LLM based harness & loop engineering ● Improved Joblet serving speed by 80% & reduced DB load by 70% via caching, batching, sharding, concurrency & replicas ● Innovated Strategic Marketing capability, adopted org wide, creating 8\+ Decks, $15M\+ revenue potential & 20% conversion ● Increased traffic acq by 6x, by creating a Self\-Validating Geospatial Large\-Scale Location\-Based Automated Routing Platform ● Architected search via multi bit vector types & layered cache to improve processing speed by 80% & reducing load by 40% ● Improved data ingestion time by 700%\+ via a Database sharding, concurrent incremental process, for 3TB\+ data/month ● Improved Suggestions algorithm efficiency via serialised slim processing \+ results hydration for reducing loading time by 3x\+ ● Reduced DB load 4x\+ via tiered rate limiting, query ceiling, RPC consolidation, per\-instance single flight coalescing ● Introduced CDN caching via per\-request byte\-neutral edge token rewrite to improve speed by 10x, live on 1\.6M\+ jobs ● Automated sitemap generation for 1\.7M\+ active jobs with canonical duplicate handling via batched in memory processing ● Automated e2e Tracking & reporting dashboards via 150\+ multivariate tags over 3 platforms, reducing setup time by 70% ● Reduced data fetching & processing time by 85% by Interlinking GA4, BQ, GSC, GTM data with AI driven workflows

Brand Marketing Specialist at Inme Learning, Apr 2024 \- Apr 2025 · 1 yr 1 mo, Gurugram, Haryana, India, ● Worked with CXOs, formulated marketing strategies, to transform 3 business verticals & plan for 2\.5x increase in revenue ● Led team of 6 people using an external agency for Social media, Meta & Google Ads, planned & executed Direct Marketing ● Developed marketing strategies for 3\+ channels using primary & secondary research insights, conducted 50\+ interviews ● Created 90%\+ engagement rate website traffic from instagram page, 50% higher engagement compared to average ER ● Executed 100\+ Meta & Google ad assets, 10\+ Direct marketing campaigns, generating 5000\+ leads at 100% lower CPL ● Created Revenue & Profitability projections for 3 years, factoring in fresh investment and sensitivity to randomness

Summer Intern at Mastercard, Apr 2023 \- Jun 2023 · 3 mos, Mumbai, Maharashtra, India, • Conducted competitive benchmarking to identify market opportunities in the prepaid product sector\. • Developed legal frameworks to analyze whitespace, ensuring compliance and strategic alignment\. • Collaborated with senior leaders to create six innovative prepaid card products from concept to execution\.

Digital Marketing Analyst at TWIRL\.STORE, Sep 2022 \- Nov 2022 · 3 mos, Jamshedpur, Jharkhand, India

## Education

XLRI Jamshedpur

Bachelor of Arts \- BA, English Language and Literature/Letters, Ramakrishna Mission Residential College

[View the original profile](https://tal.club/meet/soham-roy-3)

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