Soham Chatterjee profile photo 1 on Tal

Soham Chatterjee

Performance Marketing | Headout | Ex-Merkle Sokrati

Bengaluru

5+ years of work experience

Headout
Jun 20251 yr 4 mosPresent

Bengaluru, Karnataka, India

Believe
May 20232 yrs 2 mosJun 2025

Mumbai, Maharashtra, India

1. Lead growth marketing strategies for prominent music brands, driving audience acquisition, engagement, and retention across digital platforms. 2. Plan and execute full-funnel campaigns using Meta, YouTube, and Spotify Ads to boost brand visibility, user engagement, and streaming platform conversions. 3. Collaborate with cross-functional teams to optimize campaign messaging, creative assets, and audience targeting for maximum ROI. 4. Conduct in-depth funnel analysis and audience segmentation to refine acquisition strategies and reduce drop-off rates. 5. Tailor market-specific campaigns for regional music markets, ensuring content resonates with diverse audience segments. 6. Account Management of a roster of 20+ music brands driving growth
Merkle Sokrati
Dec 20226 mosMay 2023

On-site

Managing a team of 4 digital marketers handling business clients across a portfolio of OTT, Edu-Tech and Ecomm verticals. Primarily engaged in strategy building of the media and digital marketing operations of the respective clients. A participator and contributor to Dentsu's victory in Google Automation Challenge.
Merkle Sokrati
Feb 202210 mosNov 2022

Pune, Maharashtra, India

New User Acquisition and Re-marketing of brands across OTT, Ed-Tech and Ecomm through Google Networks including YouTube. Have worked on tools like Appsflyer, MixPanel and Google Analytics. My work also involves regular reporting and optimization of campaigns and larger strategy building of accounts. Moreover, digital media planning for new show launches is something which I do. A secondary part of my job involves working on new BD pitches representing dentsu when it comes to onboarding clients for their digital mandate. A major part of my job also involves seamless coordination between the client, Google and my cluster of 5-6 people to ensure smooth processes.
Songdew
Sep 20213 mosNov 2021

Collaborated with various stakeholders of the music industry, specially in East and North East India to create campaigns and IPs with the larger aim to foster the independent music scene in India.
JioSaavn
Jun 20213 mosAug 2021

Conceptualised and Analysed the various Advertisement Products on the JioSaavn platform. Delivered insights and built future strategies based on the same.

Soham’s AI Stack

claude code
claude code
notion
notion
openai
openai
replit
replit

Education

Symbiosis Institute Of Media And Communication, Pune

MBA, Brand Communications

Symbiosis Institute Of Media And Communication, Pune

20202 yrs2022
University of Calcutta

Bachelor of Arts - BA, English (Honours)

University of Calcutta

20173 yrs2020

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Headline

Performance Marketing | Headout | Ex-Merkle Sokrati

About

I’m a growth marketing professional with a proven track record in scaling digital products, driving audience acquisition, and optimizing conversion funnels. My experience spans working with global music brands and developing top-performing artist campaigns, including collaborations with renowned names like Lucky Ali, Ankur Tewari, Sachin-Jigar, and Emiway Bantai. Currently at Believe Music, I lead media buying and artist development initiatives across diverse markets (Punjab, Haryana, Bengali, Hindi, and Hip-Hop), building full-funnel acquisition strategies and optimizing audience engagement. I’ve successfully leveraged platforms like Meta, Google Ads, YouTube, and Spotify Ads to scale music brands and drive artist launches. Previously at Dentsu, I worked on growth marketing for various brands, focusing on reducing customer acquisition costs (CAC), improving customer lifetime value (LTV), and implementing data-driven strategies that enhanced conversion rates across eCommerce and digital products. With a blend of creative intuition and analytical rigor, I’m passionate about driving product growth, scaling revenue, and crafting strategies that resonate with target audiences. 🔑 Core Competencies: Growth Marketing | Media Buying | Conversion Optimization | Audience Acquisition & Retention | Artist Development | Spotify Ads | Data Analytics | Cross-Functional Leadership Let’s connect and explore growth opportunities! 🚀

Location

Bengaluru

AI stack

claude code

notion

openai

replit

Work experience

Lead - Performance Marketing at Headout, Jun 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India

Associate Manager- Digital Marketing at Believe, May 2023 - Jun 2025 · 2 yrs 2 mos, Mumbai, Maharashtra, India, 1. Lead growth marketing strategies for prominent music brands, driving audience acquisition, engagement, and retention across digital platforms. 2. Plan and execute full-funnel campaigns using Meta, YouTube, and Spotify Ads to boost brand visibility, user engagement, and streaming platform conversions. 3. Collaborate with cross-functional teams to optimize campaign messaging, creative assets, and audience targeting for maximum ROI. 4. Conduct in-depth funnel analysis and audience segmentation to refine acquisition strategies and reduce drop-off rates. 5. Tailor market-specific campaigns for regional music markets, ensuring content resonates with diverse audience segments. 6. Account Management of a roster of 20+ music brands driving growth

Manager- Business Strategy at Merkle Sokrati, Dec 2022 - May 2023 · 6 mos, On-site, Managing a team of 4 digital marketers handling business clients across a portfolio of OTT, Edu-Tech and Ecomm verticals. Primarily engaged in strategy building of the media and digital marketing operations of the respective clients. A participator and contributor to Dentsu's victory in Google Automation Challenge.

Associate Manager- Media at Merkle Sokrati, Feb 2022 - Nov 2022 · 10 mos, Pune, Maharashtra, India, New User Acquisition and Re-marketing of brands across OTT, Ed-Tech and Ecomm through Google Networks including YouTube. Have worked on tools like Appsflyer, MixPanel and Google Analytics. My work also involves regular reporting and optimization of campaigns and larger strategy building of accounts. Moreover, digital media planning for new show launches is something which I do. A secondary part of my job involves working on new BD pitches representing dentsu when it comes to onboarding clients for their digital mandate. A major part of my job also involves seamless coordination between the client, Google and my cluster of 5-6 people to ensure smooth processes.

Intern- Artist Opportunities at Songdew, Sep 2021 - Nov 2021 · 3 mos, Collaborated with various stakeholders of the music industry, specially in East and North East India to create campaigns and IPs with the larger aim to foster the independent music scene in India.

Ad Product Intern at JioSaavn, Jun 2021 - Aug 2021 · 3 mos, Conceptualised and Analysed the various Advertisement Products on the JioSaavn platform. Delivered insights and built future strategies based on the same.

Education

MBA, Brand Communications, Symbiosis Institute Of Media And Communication, Pune

Bachelor of Arts - BA, English (Honours), University of Calcutta