Headline

Branding & Communications | Product Manager | Award Winning Designer | NIFT Alumni | I am helping ARMORO scale by building a stronger and better brand identity across all digital platforms

About

Product & UX Strategist | Design-Led Thinker | Sustainable Systems Advocate I’m a design-led problem solver with a foundation in Textile Design from the National Institute of Fashion Technology (NIFT), India, and professional experience spanning product thinking, UX strategy, and brand storytelling. My journey began in textiles, where I developed a deep understanding of material systems, user behavior, and production ecosystems across India and Dubai. Over time, I transitioned into product and experience design, strengthening my expertise through hands-on work in UI/UX, interaction design, UX research, and design thinking. Most recently, as Social Media & Content Strategist at the Centre of Excellence for Khadi, I led digital storytelling and strategic communication for one of India’s most important sustainable textile movements. I built cohesive narratives across platforms, translated complex craft processes into accessible content, and positioned Khadi as a contemporary, globally relevant, low-carbon textile choice. My work extended to fashion shows, exhibitions, workshops, and institutional campaigns, aligning brand, product, and experience. I bring a systems-thinking approach to product development: • User research & persona building • Product road mapping & strategic ideation • Experience architecture & storytelling • Sustainability-driven product narratives • Cross-functional collaboration Recognized with the Best Meritorious Student Award and Best Graduation Project, I am driven by impact, clarity, and long-term value creation. I am currently seeking entry-level opportunities in Product Management, UX Strategy, or Design-led SaaS environments where I can contribute to building meaningful, scalable, and user-centered products. Let’s connect, I’m always open to thoughtful conversations around product, sustainability, and design innovation

Location

Bengaluru

AI stack

lovable

meta

notebooklm

openai

ChatGPT

Framer AI

Work experience

Branding & Communications Manager at ARMORO, Mar 2026 - Present · 6 mos, Indore, Currently developing ARMORO’s brand architecture across multiple product categories (4x4 systems, camping gear, and urban functional products), ensuring cohesive positioning, differentiated storytelling, and scalable brand equity. Driving brand-led growth by aligning content, campaigns, and communication strategies with measurable business KPIs including conversion rate, AOV, customer retention, and assisted revenue. Establishing and governing brand guidelines across all customer touchpoints including packaging, paid media, influencer collaborations, and community engagement. Leading end-to-end campaign strategy for product launches and seasonal initiatives, from concept development to execution and performance evaluation. Build and scale a brand community through ambassador programs, UGC frameworks, and strategic partnerships within the overlanding, camping, and mobility ecosystem.

Social Media Manager at Centre of Excellence- Khadi, Feb 2025 - Feb 2026 · 1 yr 1 mo, Delhi, India, Led end-to-end social media strategy and execution across posts, reels, stories, and campaigns, strengthening the digital presence of the Centre of Excellence for Khadi. Crafted compelling copy for Instagram and LinkedIn, translating complex khadi processes into engaging, accessible storytelling. Built cohesive brand narratives positioning Khadi as a contemporary, sustainable, and globally relevant textile. Conceptualized and developed communication collaterals for fashion shows, exhibitions, and workshops, ensuring consistency across digital and physical touchpoints. Created educational and process-driven content highlighting artisan livelihoods, traceability, and low-carbon craft practices. Collaborated cross-functionally with designers, researchers, and event teams to align on-ground initiatives with strategic digital communication.

Health and well-being at Career Break, Jun 2024 - Nov 2024 · 6 mos, Bengaluru, Karnataka, Due to a sport injury, my ACL and MPFL were damaged, the recovery is a long process and most often unforgiving. I have to be on strict rest and rehabilitation until I can recover properly to stand without support. Usually the process of recovery takes 9 months, sometimes more, but I’ll bounce back stronger.

Principal Product Designer at Golden Carpets Ltd, Feb 2024 - Jun 2024 · 5 mos, Hyderabad, Telangana, India, 🔍 User-Centric Design: Identified and understood user pain points to create impactful design solutions. Developed patterns and floor covering solutions addressing specific user needs. 📊 Market Analysis & Trend Adaptation: Analyzed market segment trends to design effective and efficient solutions. Adapted designs to align with current trends while maintaining originality. 💡 Innovative Solutions within Constraints: Created innovative designs considering cost constraints and market barriers. Ensured design solutions are both cost-effective and high-quality. 🏆 Industry Impact: Achieved significant industry impact through thoughtful and creative design. My designs stand as testimonies to their effectiveness and innovation.

Founder at ConvenientCare, Oct 2023 - Jan 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, Building ConvenientCare, A one stop solution for all healthcare problems, Need an ambulance just like booking an Uber? Done ☑️, Want to book sample collection and doctor’s consultation? Done ☑️, Want to book diagnostics appointment and reduce wait time? Done ☑️, Need Pharmaceutical products delivered doorstep? Done ☑️, At Convenient Care, we believe that healthcare should be as easy and reliable as booking a pizza. So that you can enjoy your health as you enjoy that favourite ice cream without worrying about your blood sugar levels. Founding a service based product isn’t easy, it comes with a lot of challenges, thankfully being backed by great minds helped build better solutions to aid consumers for a better experience.

Experience Designer at NGC Nafees, Oct 2023 - Jan 2024 · 3 mo, Dubai

Product Designer at Standard Carpets LLC, Jul 2022 - Oct 2023 · 1 y 3 mo, Dubai

Product Designer at Obeetee pvt ltd, Jan 2022 - Apr 2022 · 3 mo, Mirzapur

Product Designer at Linen voyage, May 2020 - Jul 2020 · 2 mo, Bhiwandi

Education

Bachelor's degree, Design and Applied Arts, National Institute of Fashion Technology India

High school, Mathematics and Computer Science, kendriya vidyalaya

Public links

thesobhitsinha.framer.website: https://thesobhitsinha.framer.website/