Headline

Paid Marketing Executive | Google Ads & Meta Ads | PPC · Lead Gen | Google & Meta Certified

About

A content writer by background, with a growing focus on paid marketing. My experience in content writing gave me a strong foundation in understanding audiences, crafting messaging, and aligning communication with brand goals. Over time, I developed an interest in the performance side of digital marketing; how campaigns are built, optimised, and measured. I've since completed certifications in Google Ads and Meta Ads, and have worked on hands-on paid marketing projects covering campaign setup, keyword targeting, audience segmentation, and basic performance tracking. I'm looking to grow within a team where I can apply what I've learned and continue building expertise in paid media.

Location

Delhi

AI stack

meta

n8n

notion

openai

Work experience

Content Writer at Cheenti Digital, May 2025 - Present · 1 yr 2 mos, Remote

Content Writer at PayMe, Nov 2024 - Feb 2025 · 4 mos, Noida, Uttar Pradesh, India, •Create engaging and audience-focused content for blogs, websites, and social media, aligning with brand tone and goals. •Conduct thorough research to ensure accuracy, originality, and relevance of content. •Optimize content using SEO best practices, including keyword research, meta descriptions, and internal linking. •Collaborate with the team to brainstorm ideas and refine content strategies. •Edit and proofread articles to ensure clarity, grammatical accuracy, and consistency in style.

Education

Bachelor of Arts - BA, English Language and Literature, General, University of Delhi (DU)

Diploma in Elementary Education, Elementary Education and Teaching, State Council of Educational Research & Training