Headline

Wagh Bakri Tea Group | FMCG Marketing & Sales | B2B Channel | MBA IIM Jammu

About

FMCG marketing and sales professional with hands-on experience across GT, MT, and Institutional channels in high-penetration markets : Delhi NCR, Haryana, Punjab. Currently at Wagh Bakri Tea Group, I work within the Institutional channel; developing brand assets for institutional business, engaging high-value client. I also lead employer branding initiatives internally, bridging marketing and people strategy. Earlier in the role, I have led end-to-end brand and NPD work for the premix category; from consumer research and Nielsen analysis to packaging development and POSM execution. My background combines an MBA from IIM Jammu with a B.F.tech from NIFT; giving me an edge in roles that need both analytical thinking and strong visual/brand sensibility.

Location

Gurugram

AI stack

codex

cursor

opencode

Work experience

Area Sales Manager at Wagh Bakri Tea Group, May 2026 - Present · 4 mos

Management Trainee at Wagh Bakri Tea Group, May 2025 - May 2026 · 1 yr 1 mo, Rotational management trainee driving sales and marketing across GT, MT, and Institutional channels in Delhi NCR, Haryana, Punjab, and UP — covering 20+ metro, urban, semi-urban, and rural markets. Sales Execution: Managed distributor gate meetings, ROI discussions, and beat planning; drove in-store visibility, POSM placement, and consumer sampling in close alignment with Area Sales Managers. Consumer & Category Insights: Led consumer testing and research for the premix category; conducted Nielsen-based secondary sales analysis and category performance tracking to inform NPD and communication strategy. Brand & Trade Marketing: Spearheaded end-to-end brand development for the premix portfolio — from packaging design and brand naming to agency coordination, legal clearances, and launch-ready POSM execution.

Summer Intern at SteadForward, Apr 2024 - May 2024 · 2 mos, Pune District, Developed go-to-market strategy and marketing audits for two premium residential real estate projects in Pune. Converted two client mandates for project management services, generating ₹3L in retainer revenue plus 3% commission per project. Closed a strategic B2B partnership between a luxury real estate education program and SIILC (Sakal Media Group). Scaled brand’s Instagram from baseline to 33,000+ reach within 2 months — a 280% follower growth — through targeted content and community strategy. Awarded Letter of Recommendation by Founder & CEO.

Buying and Merchandising Intern at MarcoWagon Retail Pvt Ltd, Jan 2022 - Apr 2022 · 4 mos, Ahmedabad, Managed buying and product mix strategy for Turkish clothing brands across major Indian e-commerce platforms (Myntra, Amazon, Flipkart ecosystem), adapting international assortments to Indian consumer preferences and size/style demand. Led a graduation project on predictive sales forecasting for fashion retail — built a regression-based model across 6 supervised learning algorithms to optimize merchandise planning and reduce overstock risk. Model outputs were adopted as a baseline for forward inventory planning.

Summer Intern at Richa Group, Jul 2021 - Aug 2021 · 2 mos, Gurugram, Haryana, India, My learning experience encompassed gaining insights into different processes involved in apparel manufacturing including product development, buying & sourcing and merchandising functions. Project: Introducing the efficacious 5s lean tool across both the sampling and merchandising departments, did a pilot run which effectively resulted in saving costs for product development while simultaneously ensuring streamlined dispatch of samples.

Textile Intern at Welspun Group, Dec 2020 - Dec 2020 · 1 mo, Vapi, Gujarat, India, Conducted an exhaustive analysis on all facets that are crucial to fabric production right from sourcing fibres to manufacturing fabrics. Research included detailed documentation on each step such as raw material acquisition, processing techniques for dyeing and packaging methods are followed up by rigorous checks to ensure only high-quality products are put out in the market. Subsequently, my inspection incorporated a thorough examination on various machines operating within textile engineering procedures which allowed me to understand technical processing more effectively.

Education

Master of Business Administration - MBA, Indian Institute of Management Jammu

Bachelor of Fashion Technology, Apparel and Textiles, National Institute of Fashion Technology India