---
title: "Sneha Thiyagarajan - Associate General Manager - Martech & Product Marketing in Bengaluru | Tal"
description: "Meet Sneha Thiyagarajan, AGM - Martech & Product Marketing | Product Management | Driving Growth through Strategy, Customer Insights & Digital Innovation based in Bengaluru. AI stack includes aistudio, langchain, and notion."
image: "https://tal.club/meet/sneha-thiyagarajan/share-image"
---

# Sneha Thiyagarajan on Tal

## Headline

AGM \- Martech & Product Marketing \| Product Management \| Driving Growth through Strategy, Customer Insights & Digital Innovation

## About

Dynamic and results\-driven professional with extensive learning experience as a Product Manager in fintech and digital solutions\. I focus on bridging business goals with user experience, turning ambiguity into clear roadmaps and building products that scale, delight and deliver measurable impact\. Skilled at driving strategic initiatives, enabling data\-driven decision making, managing cross\-functional collaboration and transforming user pain points into seamless & intuitive journeys\. I specialize in stakeholder management, process improvement, automation, optimization and ownership of high\-growth projects\. I thrive on growth and love building innovative products & user journeys that create impact\. With a strong foundation in fintech and martech, I am always exploring new ways to solve real world problems and push boundaries\.

## Location

Bengaluru

## AI stack

aistudio

langchain

notion

openai

## Work experience

Associate General Manager \- Martech & Product Marketing at IIFL Finance, Aug 2025 \- Present · 8 mos

Management Trainee \- Product Marketing at IIFL Finance, Jun 2024 \- Jul 2025 · 1 yr 2 mos, Mumbai, Maharashtra, India

Marketing Internship at Vikram Solar, May 2023 \- Jul 2023 · 3 mos, Kolkata, West Bengal, India, Worked on the Transformation of CEP into a robust BI product providing real time insights & presenting an all inclusive Marketing Strategy • Training & Testing Models, Designing Dashboards, Extracting insights & Performing Predictive Analysis in Power BI Desktop • Integrating the ERRC Framework of Blue Ocean Strategy & building a Strategy Canvas to identify the untapped factors influencing the overall Customer Experience in virtual platforms of solar industry • Identifying the gaps and potential keywords to improve SEO Configuration & generate higher traffic to the website • Tracking Consumer Decision Making Journey by deriving insights from Industry Practices & Benchmarks • Identifying various sources of Lead Generation, filtration of genuine leads, internal distribution of leads across departments & reduction of Turn Around Time

## Education

Postgraduate Diploma in Management \(PGDM\), Big Data Analytics & Marketing, FORE School of Management, New Delhi

Bachelor of Engineering \- BE, Electrical and Electronics Engineering, PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH

[View the original profile](https://tal.club/meet/sneha-thiyagarajan)

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