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Sneha Thiyagarajan

AGM - Martech & Product Marketing | Product Management | Driving Growth through Strategy, Customer Insights & Digital Innovation

Bengaluru

2+ years of work experience

IIFL Finance
Aug 20258 mosPresent

IIFL Finance
Jun 20241 yr 2 mosJul 2025

Mumbai, Maharashtra, India

Vikram Solar
May 20233 mosJul 2023

Kolkata, West Bengal, India

Worked on the Transformation of CEP into a robust BI product providing real time insights & presenting an all inclusive Marketing Strategy • Training & Testing Models, Designing Dashboards, Extracting insights & Performing Predictive Analysis in Power BI Desktop • Integrating the ERRC Framework of Blue Ocean Strategy & building a Strategy Canvas to identify the untapped factors influencing the overall Customer Experience in virtual platforms of solar industry • Identifying the gaps and potential keywords to improve SEO Configuration & generate higher traffic to the website • Tracking Consumer Decision Making Journey by deriving insights from Industry Practices & Benchmarks • Identifying various sources of Lead Generation, filtration of genuine leads, internal distribution of leads across departments & reduction of Turn Around Time

Sneha’s AI Stack

aistudio
aistudio
langchain
langchain
notion
notion
openai
openai

Education

Postgraduate Diploma in Management (PGDM), Big Data Analytics & Marketing

FORE School of Management, New Delhi

20222 yrs2024
PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH

Bachelor of Engineering - BE, Electrical and Electronics Engineering

PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH

20184 yrs2022

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Headline

AGM - Martech & Product Marketing | Product Management | Driving Growth through Strategy, Customer Insights & Digital Innovation

About

Dynamic and results-driven professional with extensive learning experience as a Product Manager in fintech and digital solutions. I focus on bridging business goals with user experience, turning ambiguity into clear roadmaps and building products that scale, delight and deliver measurable impact. Skilled at driving strategic initiatives, enabling data-driven decision making, managing cross-functional collaboration and transforming user pain points into seamless & intuitive journeys. I specialize in stakeholder management, process improvement, automation, optimization and ownership of high-growth projects. I thrive on growth and love building innovative products & user journeys that create impact. With a strong foundation in fintech and martech, I am always exploring new ways to solve real world problems and push boundaries.

Location

Bengaluru

AI stack

aistudio

langchain

notion

openai

Work experience

Associate General Manager - Martech & Product Marketing at IIFL Finance, Aug 2025 - Present · 8 mos

Management Trainee - Product Marketing at IIFL Finance, Jun 2024 - Jul 2025 · 1 yr 2 mos, Mumbai, Maharashtra, India

Marketing Internship at Vikram Solar, May 2023 - Jul 2023 · 3 mos, Kolkata, West Bengal, India, Worked on the Transformation of CEP into a robust BI product providing real time insights & presenting an all inclusive Marketing Strategy • Training & Testing Models, Designing Dashboards, Extracting insights & Performing Predictive Analysis in Power BI Desktop • Integrating the ERRC Framework of Blue Ocean Strategy & building a Strategy Canvas to identify the untapped factors influencing the overall Customer Experience in virtual platforms of solar industry • Identifying the gaps and potential keywords to improve SEO Configuration & generate higher traffic to the website • Tracking Consumer Decision Making Journey by deriving insights from Industry Practices & Benchmarks • Identifying various sources of Lead Generation, filtration of genuine leads, internal distribution of leads across departments & reduction of Turn Around Time

Education

Postgraduate Diploma in Management (PGDM), Big Data Analytics & Marketing, FORE School of Management, New Delhi

Bachelor of Engineering - BE, Electrical and Electronics Engineering, PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH

Sneha Thiyagarajan - Associate General Manager - Martech & Product Marketing in Bengaluru | Tal