--- title: "Sneha Pradeep - Lifecycle Marketing Manager in Bengaluru | Tal" description: "Meet Sneha Pradeep, Lifecycle Marketing Strategist | CRM, Retention & Engagement Specialist | Iterable | Automation | Customer Journey Optimization based in Bengaluru. AI stack includes claude code, notion, and openai." image: "https://tal.club/meet/sneha-pradeep/share-image" --- # Sneha Pradeep on Tal ## Headline Lifecycle Marketing Strategist \| CRM, Retention & Engagement Specialist \| Iterable \| Automation \| Customer Journey Optimization ## About I build customer journeys that people actually want to be part of\. Somewhere along the way, I realised I wasn't actually interested in sending emails\. I was fascinated by what happened before and after someone received one\. Why do customers stay? Why do they leave? What turns a first purchase into long\-term loyalty? That curiosity has shaped the last 8 years of my career in CRM and lifecycle marketing\. I've worked across travel, marketplaces and high\-growth consumer brands, designing customer journeys across email, SMS, push, WhatsApp and in\-app messaging\. My work blends strategy, customer psychology, experimentation and data to help brands improve retention and lifetime value\. Lately, I've also been exploring how AI can become a thought partner throughout the lifecycle process\. From planning and documentation to campaign analysis and post\-launch retrospectives, it's become part of how I work, not just what I use\. Here on LinkedIn, I share what I'm learning through two ongoing series: 馃摤 Lifecycle Notes: Practical frameworks, lessons and behind\-the\-scenes thinking from working in CRM\. 馃攳 INSIDE THE LOOP: Brand teardowns exploring the lifecycle journeys, retention strategies and customer experiences behind products we use every day\. If you're building better customer experiences, I'd love to connect\. ## Location Bengaluru ## AI stack claude code notion openai ChatGPT ChatGPT Images Wispr Flow ## Work experience Lifecycle Marketing Manager at Ultrahuman, Jul 2026 \- Present 路 2 mo, Bengaluru, \- Owned and launched the global GTM strategy for Emerald, Ultrahuman鈥檚 biggest app upgrade since launch\. \- Revamped the Performance Lab customer journey across pre\-, during\- and post\-experience touchpoints using email and WhatsApp\. \- Built lifecycle frameworks with Product and Growth teams to support feature launches, workflow optimisation and revenue growth\. \- Reworked BAU campaigns across key lifecycle stages, replacing generic templates with more relevant, behaviour\- and intent\-led communication\. \- Owned the development of both copy and creative for marketing and transactional communications, ensuring clear, high\-impact messaging aligned with Ultrahuman鈥檚 brand guidelines\. Personal goal pursuit at Career Break, Nov 2025 \- Jun 2026 路 7 mo, Bengaluru, Travel and wellness break Marketing Lead at Headout, Jul 2023 \- Dec 2025 路 2 yrs 6 mos, Bengaluru, Karnataka, India, Leading end\-to\-end lifecycle marketing initiatives to drive engagement, retention, and revenue for a global DTC audience\. I manage multi\-channel CRM campaigns across email, SMS, push, in\-app, and WhatsApp, delivering over $5\.7M in annual GMV\. Skilled in WebEngage, Looker, Mixpanel, and analytics tools, I build and optimize campaign strategies through segmentation, RFM frameworks, and A/B testing\. Key achievements include: \- Executed 1,000\+ campaigns with measurable uplift in CTR and MAU/DAU\. \- Designed dashboards and reporting frameworks for real\-time performance tracking on tools like Looker and Mixpanel \- Reduced acquisition costs by 5% through reactivation and retention strategies\. \- Championed CRM adoption and process streamlining across teams\. \- Partnered with the product team to launch Drops鈥攁 key retention product in UAE鈥攁nd led its end\-to\-end marketing strategy\. \- Revamped the user journey, increasing customer touchpoints, resulting in 15% higher conversions and 27% increased engagement across app and web\. \- Delivered highly engaging and inspirational content across email, push notifications, and SMS channels\. Senior Marketing Associate at Headout, Aug 2022 \- Jul 2023 路 1 yr, Greater Bengaluru Area, Affiliate Marketing: \- Elevated website performance and search engine visibility through meticulous keyword analysis and proactive backlink management, amplifying organic traffic and conversions\. \- Expanded market reach and revenue streams by establishing 80 new affiliate partnerships \-\- increasing GBV by $500K annually, while providing partners with a streamlined dashboard for transparent performance monitoring and seamless collaboration\. Retention Marketing: \- Planned targeted promotional campaigns across multiple channels, amplifying customer engagement and loyalty, thereby boosting brand affinity and increased retention%\. \- Streamlined campaign launches and performance tracking through CRM tools, facilitating precision in audience targeting and enabling agile campaign optimisation based on real\-time insights\. Marketing Associate at Headout, Mar 2022 \- Aug 2022 路 6 mos, Greater Bengaluru Area, \- Engineered the formation of the influencer marketing team, forging partnerships with over 50 influencers within the first 3 months, driving brand visibility and credibility\. \- Achieved a significant milestone by generating >$50k in GBV through strategic influencer collaborations within the initial quarter, showcasing immediate return on investment\. \- Implemented robust tracking metrics and analytical tools, empowering data\-driven decision\-making and enhancing the effectiveness of influencer marketing initiatives\. Founder at Fluff Box, Feb 2020 \- Dec 2022 路 2 yrs 11 mos, Bengaluru, Karnataka, India Assistant Manager \- Customer Experience Management at Club Concierge, Sep 2019 \- Dec 2019 路 4 mos, Koramangala, Bangalore Lifestyle Manager at Club Concierge, Sep 2018 \- Dec 2019 路 1 yr 4 mos, Greater Bengaluru Area ## Education Bachelors of Hotel Management, Hospitality Administration/Management, Christ University, Bangalore Pre\-University, Business/Commerce, General, Christ junior college [View the original profile](https://tal.club/meet/sneha-pradeep) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/sneha-pradeep#person", "name": "Sneha Pradeep", "url": "https://tal.club/meet/sneha-pradeep", "image": "https://tal.club/meet/sneha-pradeep/profile-photo.jpg", "description": "Meet Sneha Pradeep, Lifecycle Marketing Strategist | CRM, Retention & Engagement Specialist | Iterable | Automation | Customer Journey Optimization based in Bengaluru. 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