Headline

Lifecycle Marketing Strategist | CRM, Retention & Engagement Specialist | Iterable | Automation | Customer Journey Optimization

About

I build customer journeys that people actually want to be part of. Somewhere along the way, I realised I wasn't actually interested in sending emails. I was fascinated by what happened before and after someone received one. Why do customers stay? Why do they leave? What turns a first purchase into long-term loyalty? That curiosity has shaped the last 8 years of my career in CRM and lifecycle marketing. I've worked across travel, marketplaces and high-growth consumer brands, designing customer journeys across email, SMS, push, WhatsApp and in-app messaging. My work blends strategy, customer psychology, experimentation and data to help brands improve retention and lifetime value. Lately, I've also been exploring how AI can become a thought partner throughout the lifecycle process. From planning and documentation to campaign analysis and post-launch retrospectives, it's become part of how I work, not just what I use. Here on LinkedIn, I share what I'm learning through two ongoing series: 📬 Lifecycle Notes: Practical frameworks, lessons and behind-the-scenes thinking from working in CRM. 🔍 INSIDE THE LOOP: Brand teardowns exploring the lifecycle journeys, retention strategies and customer experiences behind products we use every day. If you're building better customer experiences, I'd love to connect.

Location

Bengaluru

AI stack

claude code

notion

openai

ChatGPT

ChatGPT Images

Wispr Flow

Work experience

Lifecycle Marketing Manager at Ultrahuman, Jul 2026 - Present · 2 mo, Bengaluru, - Owned and launched the global GTM strategy for Emerald, Ultrahuman’s biggest app upgrade since launch. - Revamped the Performance Lab customer journey across pre-, during- and post-experience touchpoints using email and WhatsApp. - Built lifecycle frameworks with Product and Growth teams to support feature launches, workflow optimisation and revenue growth. - Reworked BAU campaigns across key lifecycle stages, replacing generic templates with more relevant, behaviour- and intent-led communication. - Owned the development of both copy and creative for marketing and transactional communications, ensuring clear, high-impact messaging aligned with Ultrahuman’s brand guidelines.

Personal goal pursuit at Career Break, Nov 2025 - Jun 2026 · 7 mo, Bengaluru, Travel and wellness break

Marketing Lead at Headout, Jul 2023 - Dec 2025 · 2 yrs 6 mos, Bengaluru, Karnataka, India, Leading end-to-end lifecycle marketing initiatives to drive engagement, retention, and revenue for a global DTC audience. I manage multi-channel CRM campaigns across email, SMS, push, in-app, and WhatsApp, delivering over $5.7M in annual GMV. Skilled in WebEngage, Looker, Mixpanel, and analytics tools, I build and optimize campaign strategies through segmentation, RFM frameworks, and A/B testing. Key achievements include: - Executed 1,000+ campaigns with measurable uplift in CTR and MAU/DAU. - Designed dashboards and reporting frameworks for real-time performance tracking on tools like Looker and Mixpanel - Reduced acquisition costs by 5% through reactivation and retention strategies. - Championed CRM adoption and process streamlining across teams. - Partnered with the product team to launch Drops—a key retention product in UAE—and led its end-to-end marketing strategy. - Revamped the user journey, increasing customer touchpoints, resulting in 15% higher conversions and 27% increased engagement across app and web. - Delivered highly engaging and inspirational content across email, push notifications, and SMS channels.

Senior Marketing Associate at Headout, Aug 2022 - Jul 2023 · 1 yr, Greater Bengaluru Area, Affiliate Marketing: - Elevated website performance and search engine visibility through meticulous keyword analysis and proactive backlink management, amplifying organic traffic and conversions. - Expanded market reach and revenue streams by establishing 80 new affiliate partnerships -- increasing GBV by $500K annually, while providing partners with a streamlined dashboard for transparent performance monitoring and seamless collaboration. Retention Marketing: - Planned targeted promotional campaigns across multiple channels, amplifying customer engagement and loyalty, thereby boosting brand affinity and increased retention%. - Streamlined campaign launches and performance tracking through CRM tools, facilitating precision in audience targeting and enabling agile campaign optimisation based on real-time insights.

Marketing Associate at Headout, Mar 2022 - Aug 2022 · 6 mos, Greater Bengaluru Area, - Engineered the formation of the influencer marketing team, forging partnerships with over 50 influencers within the first 3 months, driving brand visibility and credibility. - Achieved a significant milestone by generating >$50k in GBV through strategic influencer collaborations within the initial quarter, showcasing immediate return on investment. - Implemented robust tracking metrics and analytical tools, empowering data-driven decision-making and enhancing the effectiveness of influencer marketing initiatives.

Founder at Fluff Box, Feb 2020 - Dec 2022 · 2 yrs 11 mos, Bengaluru, Karnataka, India

Assistant Manager - Customer Experience Management at Club Concierge, Sep 2019 - Dec 2019 · 4 mos, Koramangala, Bangalore

Lifestyle Manager at Club Concierge, Sep 2018 - Dec 2019 · 1 yr 4 mos, Greater Bengaluru Area

Education

Bachelors of Hotel Management, Hospitality Administration/Management, Christ University, Bangalore

Pre-University, Business/Commerce, General, Christ junior college