Headline

Senior Data & Analytics Leader | Leading Global Analytics Teams | 12 yrs in Analytics & Data Products | Data Strategy | Infineon | Ex-Tripadvisor | Ex-Samsung Ads

About

Analytics leader with 11 years of experience in marketing analytics, digital advertising and media measurement, business intelligence and product analytics, including 7 years of team leadership and stakeholder management. Manage global analyst teams (India and Munich) and have led teams across Infineon, Tripadvisor, Samsung Ads (CTV) and Zapr Media Labs, owning KPI governance, capacity planning, dashboards and insight delivery for senior directors and cross-functional stakeholders across NA & EU. Hands-on with SQL, Python, Snowflake and Tableau; experienced in A/B testing, multi-touch attribution, marketing mix modeling and third-party and brand lift measurement, translating campaign data into recommendations that influence media investment ($50M+ media spend analyzed). Measurement & Advertising Analytics: Media Measurement | Campaign Analytics | Multi-Touch Attribution (MTA) | Marketing Mix Modeling (MMM) | Third-Party Measurement | Brand Lift & Survey Analytics | A/B Testing & Experimentation | Hypothesis Testing | Linear Regression | Funnel Analytics | ROI | CAC & LTV | KPI Frameworks | BARC TV Data Tools & Technology: SQL | Python (Pandas) | Snowflake | Hive | Athena | ETL | AWS (S3) | GCP | Tableau | Power BI | Looker | Amazon QuickSight | Omni | Hex | Adobe Analytics | Google Analytics | Salesforce CRM | JIRA | Confluence | GitHub AI & Automation: GenAI Semantic Data Models | Snowflake Cortex Analyst | LLMs | Self-Service Analytics | Reporting Automation Leadership & Consulting: Global Team Leadership | People Management & Coaching | Performance Management | Capacity Planning | OKRs | Vendor Management | Stakeholder Management | Data Governance (GDPR, CCPA) | Data Storytelling | Executive Dashboards | Process Standardization | Agile

Location

Bengaluru

AI stack

claude

gemini

Microsoft Copilot

Work experience

Data Product Manager at Infineon Technologies, Dec 2025 - Present · 11 mos, Bangalore Urban

Analytics Manager at TripAdvisor, Jul 2024 - Dec 2025 · 1 yr 6 mos, Greater Bengaluru Area

Product Analytics Manager 2 at Samsung R&D Institute India, Apr 2022 - Jul 2024 · 2 yrs 4 mos, Bangalore Urban, Karnataka, India, Product Analytics

Manager at Zapr Media Labs, Oct 2020 - Apr 2022 · 1 yr 7 mos

Senior Data Analyst at Zapr Media Labs, Nov 2018 - Oct 2020 · 2 yrs

Data Analyst at Zapr Media Labs, Oct 2017 - Oct 2018 · 1 yr 1 mo, Bangalore

Business Analyst at GENPACT, Oct 2014 - Oct 2017 · 3 yrs 1 mo, Bengaluru Area, India, On point Contract Analyst

Education

Master's degree, Economics, Statistics, University of Calcutta

Bachelor of Science (B.Sc.) Hons, Economics, Statistics, University of Calcutta