Headline

Associate - Social Media & UGC | Social Media Manager | UGC & Creator Operations Lead | Content Strategy & Growth |Managing 100+ Creator Networks & Team Lead | Content Strategy, Reels & Meta Ads | D2C & EdTech Growth

About

UGC & Social Media Specialist | Associate | Team Lead Growth-focused Social Media & UGC Lead with a track record of scaling creator operations and organic channels from the ground up. Currently leading a team of 5 at AirLearn, I manage our end-to-end UGC network of 100+ creators—handling script distribution, creator briefs, asset delivery, and channel performance. What I Bring: • UGC Scaling: Delivered 63.1M+ views in 90 days while scaling monthly output to 5,000+ live videos. • Cost Efficiency: Lowered cost per 1K views from $3.30 down to $0.50. • Audience Building: Managing 5 multilingual channels with follower counts reaching up to 300K. • D2C Experience: Background in influencer campaigns, Meta Ads, and multi-channel creative direction. Skills & Tools: UGC Strategy | Creator Management | Scriptwriting | Video Editing (CapCut, VN) | Team Leadership | Meta Ads Manager | Asana | Figma | Canva

Location

India

AI stack

claude code

claude

elevenlabs

mcp

meta

Smithery

Work experience

Social Media Associate at Airlearn, Jan 2026 - Present · 11 mos, Bengaluru, Karnataka, India, - Leading and scaling Airlearn's UGC vertical end-to-end — script distribution, creator briefing, asset creation and delivery across a network of 100+ creators - Built the UGC engine from zero to 63.1M creator-led views in its first three months, scaling output from 1,848 to 5,136 videos live per month - Cut cost per thousand views from $3.30 to $0.50 while tripling volume - Running organic channel strategy across 5 language channels, now at 50K, 200K and 300K followers, scripting, shooting and publishing 100+ videos a month

Content Creator at Instagram, Jun 2023 - Present · 3 yrs 6 mos, Instagram: moreofsnehx

Social Media Marketing Manager at Vaaree, Apr 2025 - Dec 2025 · 9 mos, On-site, Led Social, Content | Built the socials for one of India's fastest-growing home decor brands 165K to 300K followers while I ran it, with a top reel at 552K views. Wrote, shot, edited and posted in house.

Product Manager at Healium Intelliscan Corporation, Feb 2025 - Apr 2025 · 3 mos, Remote

User Experience Designer at VizionForge Technologies Private Limited, Jul 2024 - Sep 2024 · 3 mos, On-site

Education

BCA, Computer Science, Christ University, Bangalore