Headline

Global Communications & MarTech | AI Marketing & Adoption | Media | Brand & Content Leadership | ISO14000 Lead Auditor | ESG Consulting || Alumna: IIFT New Delhi, IIM Kashipur, MICA, NLU Delhi, PwC, Reuters

About

Smruti Sweta Samantray is a senior marketing and communications leader with 14+ years of experience in B2B marketing, brand strategy, and strategic communications across diverse industries including IT, Real Estate, Logistics, Nonprofits, Sustainability, Media, and Education. Currently serving as Sr. Manager – Marcom at API Wizard, she leads end-to-end brand building, demand generation, PR, and performance marketing for global enterprise audiences. Her career spans leadership roles across technology, sustainability, and impact-driven organizations such as The Climate Reality Project and NEC India, where she led multi-country campaigns, built brand ecosystems from the ground up, and drove high-impact stakeholder engagement across South Asia. She has consistently delivered integrated B2B marketing strategies across digital, media, partnerships, and experiential channels to build awareness, generate pipelines, and strengthen market positioning. Known for blending data-driven marketing with purpose-led storytelling, Smruti has built brands, launched campaigns across geographies, established fundraising and communication functions, and enabled cross-functional growth initiatives. With strong expertise in ESG, thought leadership, and strategic narrative building, she brings a unique ability to create measurable business and societal impact across sectors.

Location

New Delhi

AI stack

antigravity

codex

claudecode

Work experience

Consultant to the Board (pro bono) at Khaitan Legal Associates, Nov 2025 - Present · 10 mos, To design, create and oversee Holistic/ Climate Literacy, Sustainability & Impact Communication for Pre-School Project and launch it as a flagship project.

Head - Marcom at Khumani Consulting, Jun 2025 - Present · 1 yr 3 mos, Remote, - Spearheading marketing & communication strategies for Khumani, enhancing brand visibility and engagement. - Collaborating with the teams to refine strategic positioning, generating high-quality leads and promotions across ATL, BTL, and TTL channels.

Sr. Manager - Marcom at API Wizard, Dec 2024 - Present · 1 yr 9 mos, New Delhi, Delhi, India, B2B Brand Strategy | AI-Powered Marketing | Events & Community Management | Channel & Partner Growth Marketing | Lead Gen | Media & Advertising | Product Marketing | Global Communication (USA, Europe, UK, India and UAE) • Leading end-to-end brand strategy — positioning, messaging architecture, visual identity, and content ecosystems — for Healthcare Tech, Medical devices, FinTech, ERP, HRM, SCM, Climate Tech, Renewables, etc., for SaaS verticals. • Leading Content and Creatives with full-funnel B2B marketing strategy across channels, integrating industry events, paid campaigns, event promotions, and lead generation pipelines; deploy AI-based MarTech (Gen AI for AV, decks, copy) for sales enablement, customer success and GTM execution, website & publishing, and managing vendors/ agencies. • Own Events, ORM, social media strategy, digital assets, and web analytics (Google Analytics/GA); advise founders on brand positioning, growth strategy, & market intelligence - de facto budget owner for partnership/ event/ marketing spend • Impact: 85–90% share-of-voice ahead of competitors; 15 event collaborations; 100+ webinar promotions; 4 paper-presentation supports; brand asset renaissance — new website, logo, and mood board.

Faculty at International Institute of Corporate Sustainability and Responsibility, Feb 2024 - Present · 2 yrs 7 mos, India, CSR & Governance, Environment-Social Impact, Policy Making at Corporate Levels, Resource Efficiency- Linearity and Circularity, Double Materiality, Resource Efficiency, SROI, and more..

Assistant Editor at Witness in the Corridors, Aug 2011 - Mar 2025 · 13 yrs 8 mos, New Delhi, Delhi, India, This is an exclusive website for news and updates related to bureaucratic and political domains of India. Worked for them for writing bureaucracy and political news along with my main domain i.e. Book Reviews and Case Studies

Education

Postgraduate Degree, International Business Management, Indian Institute of Foreign Trade

PG Urban Environmental Management and Law, Urban Environment Management and Environmental Law, National Law University, Delhi