Smriti Ladia profile photo 1 on Tal

Smriti Ladia

Helping companies turn Reviews to Revenue!

Bengaluru

11+ years of work experience

G2
Mar 20251 yr 8 mosPresent

Bengaluru, Karnataka, India

HackerRank
Jan 20223 yrs 2 mosFeb 2025

Bangalore Urban, Karnataka, India

HackerRank
Jan 20193 yrsDec 2021

Bengaluru Area, India

HackerRank
Jan 20181 yrDec 2018

Bengaluru Area, India

MetricStream
Jul 201410 mosApr 2015

Bengaluru Area, India

Hunter Sales on the target 50 accounts of the territory comprising Fortune 2000 organizations Responsible for mapping Customer Business Enterprise Architecture and establishing channels of communication with C level stakeholders. Drive sales of all MetricStream products, by developing, identifying, and securing all relevant sales opportunities in the target list Understanding client's business requirements and positioning the product as a comprehensive solution on both proactive and reactive basis Account nurturing and relationship management with Senior Executives. Provide effective support throughout the sales cycle from the first call to final closure – while working with cross-functional teams includes ownership of response to RFPs, setting preference via wording strong RFIs, building cross team approved compelling collaterals. Understanding and analysis of the latest trends in the market and best business practices Develop Marketing Plan and Campaign for new business acquisition - this includes co-owning the P&L on road shows, targeted market activities in the region.
Zycus
Aug 20122 yrsJul 2014

Mumbai Area, India

Engaging potential customers through consultative selling methodologies for IT solutions and products/services Positioning the company in the United States and overseas markets and to be a driving force behind the growth momentum of the company by constantly generate opportunity pipeline through various online channels and territory identification and research to create and qualify target account list Direct marketing of Zycus’ Procurement Software Solutions in a B2B environment and formulating and implementing Go-To Market sales strategies thereby networking and initiating dialogues with Senior Executives in corporate (CTO, CFO, CPO, V.P., Directors etc.) for building business opportunities Managing existing client relationships and tailor pitch Zycus’ offerings according to organization’s needs through requirement gathering, account mapping and nurturing existing customer accounts for possible up-sell opportunities Engaging potential customers through demos and product forecasting, proposal management (RFI/RFP), requirement gathering and shoe-fit analysis Market Intelligence expert to update the team about procurement and supply chain market/industry trends, sales intel, competitor development etc. Subject matter expert for best practices in Spend Analysis, Strategic Sourcing, Contract Management, Supplier Management, Procure-to-Pay etc. Managing training and development of new members to the team Manage the social media marketing initiative taken up recently ensuring dissemination of quality content on Twitter, Linkedin etc.

Smriti’s AI Stack

claude
claude
ChatGPT
ChatGPT
Dust
Dust
Granola
Granola
Microsoft Copilot
Microsoft Copilot
Wispr Flow
Wispr Flow

Education

APJ Abdul Kalam Technological University

Bachelor of Technology (BTech), Computer Science

APJ Abdul Kalam Technological University

20084 yrs2012

La Martiniere Girls' College

20062 yrs2008

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Headline

Helping companies turn Reviews to Revenue!

About

As the Manager for SMB in EMEA & APAC at G2, my key area of expertise is driving SaaS sales and empowering businesses to turn reviews into revenue. Focused on enabling B2B clients to leverage insights for strategic growth and market positioning. Collaborated across teams to support pipeline growth and client acquisition in diverse regions. Previously at HackerRank, developed expertise in SaaS sales, key account management, and pre-sales enablement. Worked closely with teams to deploy impactful solutions that aligned with organizational goals. Dedicated to fostering long-term client relationships and optimizing business outcomes through data-driven strategies.

Location

Bengaluru

AI stack

claude

ChatGPT

Dust

Granola

Microsoft Copilot

Wispr Flow

Work experience

Manger SMB - EMEA & APAC at G2, Mar 2025 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India

Strategic Business Manager at HackerRank, Jan 2022 - Feb 2025 · 3 yrs 2 mos, Bangalore Urban, Karnataka, India

Manager - Sales, Commercial at HackerRank, Jan 2019 - Dec 2021 · 3 yrs, Bengaluru Area, India

Account Executive - APAC at HackerRank, Jan 2018 - Dec 2018 · 1 yr, Bengaluru Area, India

Business Development - International Market at MetricStream, Jul 2014 - Apr 2015 · 10 mos, Bengaluru Area, India, Hunter Sales on the target 50 accounts of the territory comprising Fortune 2000 organizations Responsible for mapping Customer Business Enterprise Architecture and establishing channels of communication with C level stakeholders. Drive sales of all MetricStream products, by developing, identifying, and securing all relevant sales opportunities in the target list Understanding client's business requirements and positioning the product as a comprehensive solution on both proactive and reactive basis Account nurturing and relationship management with Senior Executives. Provide effective support throughout the sales cycle from the first call to final closure – while working with cross-functional teams includes ownership of response to RFPs, setting preference via wording strong RFIs, building cross team approved compelling collaterals. Understanding and analysis of the latest trends in the market and best business practices Develop Marketing Plan and Campaign for new business acquisition - this includes co-owning the P&L on road shows, targeted market activities in the region.

Sr. Executive-Business Development at Zycus, Aug 2012 - Jul 2014 · 2 yrs, Mumbai Area, India, Engaging potential customers through consultative selling methodologies for IT solutions and products/services Positioning the company in the United States and overseas markets and to be a driving force behind the growth momentum of the company by constantly generate opportunity pipeline through various online channels and territory identification and research to create and qualify target account list Direct marketing of Zycus’ Procurement Software Solutions in a B2B environment and formulating and implementing Go-To Market sales strategies thereby networking and initiating dialogues with Senior Executives in corporate (CTO, CFO, CPO, V.P., Directors etc.) for building business opportunities Managing existing client relationships and tailor pitch Zycus’ offerings according to organization’s needs through requirement gathering, account mapping and nurturing existing customer accounts for possible up-sell opportunities Engaging potential customers through demos and product forecasting, proposal management (RFI/RFP), requirement gathering and shoe-fit analysis Market Intelligence expert to update the team about procurement and supply chain market/industry trends, sales intel, competitor development etc. Subject matter expert for best practices in Spend Analysis, Strategic Sourcing, Contract Management, Supplier Management, Procure-to-Pay etc. Managing training and development of new members to the team Manage the social media marketing initiative taken up recently ensuring dissemination of quality content on Twitter, Linkedin etc.

Education

Bachelor of Technology (BTech), Computer Science, APJ Abdul Kalam Technological University

La Martiniere Girls' College