---
title: "Smita Srivastava - Technical Product Marketing Manager in Bengaluru | Tal"
description: "Meet Smita Srivastava, Technical Product Marketing Manager @ ServiceNow | Ex Freshworks | Ex Myntra | MBA in Marketing | NIFT’11 based in Bengaluru."
image: "https://tal.club/meet/smita-srivastava/share-image"
---

# Smita Srivastava on Tal

## Headline

Technical Product Marketing Manager @ ServiceNow \| Ex Freshworks \| Ex Myntra \| MBA in Marketing \| NIFT’11

## About

I sit at the intersection of product and market, where complex technology meets the humans who need to understand it and trust it\. Over 12 years across enterprise SaaS, AI, CRM,Employee experience and field operations, I have done one thing consistently, taken what engineers build and product teams envision, and translated it into stories that make innovation feel inevitable to the people buying it\. I do not just communicate products\. I move between two worlds simultaneously, bringing customer and market insight back into how a product story gets shaped, and taking that refined narrative out to the people who need to act on it\. That loop is where I work best\. My work spans building demo, storytelling, solution, narrative design, competitive positioning and sales enablement\.

## Location

Bengaluru

## Work experience

Technical Product Marketing Manager at ServiceNow, Jul 2022 \- Present · 4 yrs 2 mos

Product Marketing AI, Freshservice at Freshworks, Jul 2021 \- Jun 2022 · 1 yr, Remote

Senior Product Consultant, Freshworks CX Omnichannel suite & AI at Freshworks, Jul 2019 \- Jun 2021 · 2 yrs, Chennai, Tamil Nadu, India

Category Solution Manager \(Revenue & Growth\) at Myntra Jabong, Nov 2018 \- Jun 2019 · 8 mos, Bangalore

Presales Consultant\- Omnichannel Strategy \| Digital Transformation at Photon, Apr 2017 \- Nov 2018 · 1 yr 8 mos

Merchandiser \(Marketing\) at Marwar Carpets, Oct 2013 \- Feb 2016 · 2 yrs 5 mos, New Delhi Area, India

## Education

Master of Business Administration \(MBA\), Marketing/Marketing Management, PGPM, Great Lakes Institute of Management Gurgaon

Bachelor of Fashion Technology, Apparel and Textiles, National Institute of Fashion Technology, India

[View the original profile](https://tal.club/meet/smita-srivastava)

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