Headline

Marketing & Business Strategy | Growth Marketing | 8+ Yrs | IIM Kozhikode MBA | ₹Cr+ Revenue Impact

About

Marketing & Business Strategist with 8+ years of experience building growth engines that drive real business outcomes — not just campaign metrics. I specialise in Influencer Marketing, Affiliate Marketing, Performance Marketing, Growth Marketing, and Brand Strategy across B2B and B2C. My work sits at the intersection of data, strategy, and execution — and the results speak for themselves: → 150% ROI on Influencer + Affiliate campaigns at KIT Global → Built an Influencer Marketing vertical from 0 to $70,000+ in 3 months at Woost Internet → Managed $150K+ performance marketing budgets per month with 120% ROI at Cupshup → Drove 35% profit growth through campaign strategy at Teamwork Communications → 40%+ growth in reach and 10,000+ qualified leads/month through multichannel strategy What I bring to the table: ▸ Full-funnel marketing strategy — from market research and brand positioning to lead generation, conversion, and retention ▸ Influencer and affiliate network — PR firms, influencer communities, affiliate agencies, performance partners ▸ Data-first decision making — Google Analytics, AppsFlyer, Trackier, SimilarWeb, Impact ▸ P&L ownership — consistently maintaining 30%+ margins while delivering top-line growth ▸ Cross-functional team leadership — managing teams of 8–10 across Affiliate, Influencer, BD, and Content I have an Executive MBA from IIM Kozhikode and a background in Computer Science, which means I think in systems, not silos. Currently open to Marketing Strategist, Growth Marketing Lead, Head of Marketing, and Marketing Head roles at growth-stage or established companies. #growthMarketing #marketingstrategy #businessstrategy #performancemarketing #influencermarketing #affiliatemarketing #contentmarketing #MBAMarketer #IIMKozhikode #revenue #startupgrowth

Location

Gurugram

AI stack

codex

cursor

opencode

Work experience

Growth and Client Relationship Manager at KIT Global, Sep 2024 - Present · 2 yrs, India, • Strategised and executed end-to-end Influencer Marketing and Affiliate Marketing campaigns — delivered 150% ROI across Leads, Conversions, Reach, and Engagement Rate • Managed client P&L across multiple accounts, maintaining 30%+ margins consistently • Conducted market research to identify high-value growth opportunities and built go-to-market strategies for D2C, Fintech, and Startups. • Onboarded performance marketing partners and influencers' agencies, affiliate vendors; created pitch presentations that converted prospects to long-term clients • Used Google Analytics and AppsFlyer to deliver performance reports, driving upsell and cross-sell opportunities

Assistant Manager Business & Marketing at CupShup, Apr 2023 - Nov 2023 · 8 mos, Gurugram, Haryana, India, • Designed multichannel marketing strategies — increased brand reach by 40%, generated 10,000+ qualified leads/month • Managed $150K+ campaign budgets across performance marketing; achieved 120% ROI while cutting costs by 10% • Optimised 12+ concurrent digital campaigns, boosting conversion rates by 30% through A/B testing and funnel analysis • Led 5+ cross-functional projects — 80% delivered on time, 90% under budget • Marketing Strategy: Develop and execute plans, collaborating with teams to reach target audiences through digital, social, and traditional channels. • Budget Management: Assist in planning, monitoring expenditures, and evaluating ROI. • Collaboration and Communication: Liaise with departments and external partners, communicating objectives effectively. • Project Management: Oversee marketing projects, ensuring timely and budget-compliant completion.

Senior Business Development and Marketing Executive at Woost Internet, Sep 2020 - Apr 2023 · 2 yrs 8 mos, Noida, Uttar Pradesh, India, • Built the Affiliate Marketing function from scratch — scaled to $70,000+/month through CPI, CPL, CPS, CPV, and CPR models • Founded the Influencer Marketing vertical end-to-end — recruited team, built processes, hit $60,000+ within 3 months of launch • Led and mentored a team of 5–7 across Affiliate Marketing, Influencer Marketing, and Business Development • Managed full campaign lifecycle — strategy, execution, analytics, reporting, and optimisation across all digital marketing channels

Content Management Consultant at Aureans, Mar 2019 - Jan 2020 · 11 mos, Noida Area, India, 1. Strategic Content Development: Crafting and executing content strategies meticulously tailored to align with client objectives and audience preferences. This entails: - Conducting thorough research and competitor analysis. - Identifying content gaps. - Recommending comprehensive plans. 2. Content Creation and Enhancement: Overseeing the creation of top-tier content across diverse formats including articles, blogs, videos, infographics, and social media updates. Ensuring content is meticulously optimized for search engines and adheres to client branding standards. 3. Content Marketing Prowess: Pioneering the conception and execution of dynamic content marketing campaigns aimed at bolstering brand visibility, fostering audience engagement, and channeling traffic to client platforms with precision. 4. Performance Analytics Mastery: Rigorously monitoring and dissecting content performance metrics such as traffic influx, engagement levels, and conversion rates. Employing data-driven insights to continually refine content strategies and propel toward overarching business objectives.

Content Writer at FreeKaaMaal, Nov 2017 - Mar 2019 · 1 yr 5 mos, noida, -Content Creation: The primary responsibility is to write high-quality, engaging, and relevant content for the target audience. This may include blog posts, articles, social media content, website copy, product descriptions, and more. -Content Strategy: Collaborate with the content marketing team to develop content strategies that align with the company's goals, brand identity, and target audience. This may involve researching keywords, identifying content gaps, and planning content calendars. -SEO Optimization: Ensure that the content is optimized for search engines to improve its visibility and ranking on search engine results pages (SERPs). This may involve using relevant keywords, optimizing meta tags, and following SEO best practices. -Editing and Proofreading: Review and edit content for clarity, grammar, style, and accuracy. Ensure that the content adheres to the brand's tone and style guidelines. -Content Promotion: Collaborate with the marketing team to promote content through various channels, including social media, email marketing, guest posting, and other outreach methods.

Education

Executive MBA, Business Excellence, Indian Institute of Management, Kozhikode

B.Tech, Computer Science, Maharishi Markandeshwar University