Headline

Content Strategist | Ads, YouTube & Web Content | SEO · Campaign Content

About

I work on content across ads, YouTube, and web platforms, focused on how content supports marketing and business outcomes. Over the years, I’ve built content for ed-tech brands in healthcare and tech, covering: • Ad copies for static, carousel, and video campaigns • YouTube scripting for educational and marketing content • Website landing pages and course pages • SEO-driven blog strategy and execution My role goes beyond writing. I coordinate with content, design, and performance teams to ensure campaigns are executed effectively. I also manage a small content team, handling planning, execution, and ad-hoc requirements. I’m currently focused on improving how content contributes to campaigns, engagement, and conversion, while moving towards roles in content strategy and product marketing.

Location

Bengaluru

Work experience

Upskilling in Data Analytics at Self Employed, Aug 2023 - Oct 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Technical Content Writer at Invensis Learning, May 2022 - Jul 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India

Content Writer at Intellipaat, Sep 2020 - May 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India

Education

Bachelor of Engineering - BE, Automobile Engineering, Sathyabama University

Delhi Public School Nigahi