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Siya Chugh

Ex- Swiggy, Swish | Brand Marketing | Growth & Partnerships | 0–1 Campaigns

Bengaluru

2+ years of work experience

Swiggy
Jul 202510 mosApr 2026

Bengaluru

• 5 major BTL campaigns (Onam, Diwali, New Year, Ramzan, Durga Puja & Food on Train) executed across 10+ cities with seamless multi-region delivery. • 25+ influencers (50K–500K followers) onboarded and managed — from briefing to content delivery under tight timelines. • 48-hour turnaround achieved on Diwali campaign- coordinated 5+ vendors for multi-city asset rollout. • 10+ external agencies managed end-to-end for influencer campaigns, BTL production, and installation execution. • Post-campaign performance tracked via data analysis and stakeholder reporting to optimize future rollouts. • Cross-functional collaboration with design, operations, and regional teams to ensure brand-aligned execution.
Swish
Jun 20252 mosJul 2025

Bengaluru

• Wrote 75+ high-conversion push notifications and marketing copy for digital and BTL assets, optimizing for engagement and brand tone. • Assisted in ideation and execution of seasonal campaigns, including monsoon-focused marketing initiatives. • Collaborated with design and marketing teams to develop cohesive messaging across online and offline touchpoints. • Coordinated with external vendors for campaign asset production and offline execution, ensuring timely delivery and consistent brand representation across touchpoints.
BasketOption.Insure
Feb 20253 mosApr 2025

Bengaluru

Contributed to the marketing and business development initiatives at BasketOption.insure, a growing insurance solutions company. • 15+ industries researched to identify high-potential insurance segments for market entry. • 750+ cold emails and 300+ LinkedIn connects executed to build early-stage partnerships. • 10+ client decks prepared and 5 stakeholder meetings supported for business development. • Brand awareness initiatives driven for early-stage fintech launch across digital channels.
Uncuter
Feb 20241 yr 1 moFeb 2025

Delhi, India

Worked closely with the founders in marketing, client relationships, social media, and establishing the Uncuter brand. • 10+ roles hired including creator partnerships for GeeksforGeeks collaboration. • 20+ active projects coordinated - managing founder-client-creator communication pipeline. • Influencer outreach executed with creators (10K–100K followers) for organic brand campaigns. • 1,000+ daily likes generated through organic campaign strategies and content optimization.

Siya’s AI Stack

antigravity
antigravity
claude
claude
lovable
lovable
notebooklm
notebooklm
notion
notion
perplexity
perplexity

Education

Jain (Deemed-to-be University)

BMS, International Business

Jain (Deemed-to-be University)

20223 yrs2025

12th, Biology, General

Gayatri junior college

20201 yr2021

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Headline

Ex- Swiggy, Swish | Brand Marketing | Growth & Partnerships | 0–1 Campaigns

Location

Bengaluru

AI stack

antigravity

claude

lovable

notebooklm

notion

perplexity

Work experience

Brand Marketing Trainee at Swiggy, Jul 2025 - Apr 2026 · 10 mos, Bengaluru, • 5 major BTL campaigns (Onam, Diwali, New Year, Ramzan, Durga Puja & Food on Train) executed across 10+ cities with seamless multi-region delivery. • 25+ influencers (50K–500K followers) onboarded and managed — from briefing to content delivery under tight timelines. • 48-hour turnaround achieved on Diwali campaign- coordinated 5+ vendors for multi-city asset rollout. • 10+ external agencies managed end-to-end for influencer campaigns, BTL production, and installation execution. • Post-campaign performance tracked via data analysis and stakeholder reporting to optimize future rollouts. • Cross-functional collaboration with design, operations, and regional teams to ensure brand-aligned execution.

Copywriter intern at Swish, Jun 2025 - Jul 2025 · 2 mos, Bengaluru, • Wrote 75+ high-conversion push notifications and marketing copy for digital and BTL assets, optimizing for engagement and brand tone. • Assisted in ideation and execution of seasonal campaigns, including monsoon-focused marketing initiatives. • Collaborated with design and marketing teams to develop cohesive messaging across online and offline touchpoints. • Coordinated with external vendors for campaign asset production and offline execution, ensuring timely delivery and consistent brand representation across touchpoints.

Marketing Intern at BasketOption.Insure, Feb 2025 - Apr 2025 · 3 mos, Bengaluru, Contributed to the marketing and business development initiatives at BasketOption.insure, a growing insurance solutions company. • 15+ industries researched to identify high-potential insurance segments for market entry. • 750+ cold emails and 300+ LinkedIn connects executed to build early-stage partnerships. • 10+ client decks prepared and 5 stakeholder meetings supported for business development. • Brand awareness initiatives driven for early-stage fintech launch across digital channels.

Founder's Office Intern at Uncuter, Feb 2024 - Feb 2025 · 1 yr 1 mo, Delhi, India, Worked closely with the founders in marketing, client relationships, social media, and establishing the Uncuter brand. • 10+ roles hired including creator partnerships for GeeksforGeeks collaboration. • 20+ active projects coordinated - managing founder-client-creator communication pipeline. • Influencer outreach executed with creators (10K–100K followers) for organic brand campaigns. • 1,000+ daily likes generated through organic campaign strategies and content optimization.

Education

BMS, International Business, Jain (Deemed-to-be University)

12th, Biology, General, Gayatri junior college

Public links

siya-chugh-portfolio-showcase.lovable.app: https://siya-chugh-portfolio-showcase.lovable.app/