Headline

Business Program Manager @ Zomato | Category Management, P&L, Growth & Campaigns | MBA @ IIM Mumbai | Ex-Kearney · Ex-Tata Power | Flipkart WiRED 8.0 National Runner-Up

About

I build and scale businesses by combining data-driven decision making with strong execution. Over the past 4.5+ years, I've worked across consumer internet, management consulting, and industrial operations, leading initiatives spanning marketplace growth, P&L ownership, category strategy, revenue optimization, supply chain, procurement, and cross-functional program management. Currently, I work as a Business Program Manager at Zomato, where I own marketplace growth and business performance for a ₹46.8 Cr GMV cluster. My work involves driving growth strategy, promotions, ads monetization, forecasting, merchant programs, and unit economics to improve revenue, profitability, and customer experience. Some of the outcomes I've delivered include: • Managed a ₹46.8 Cr GMV business portfolio and a ₹66L promotions budget. • Delivered ₹15L in promotion cost savings while improving cluster EBITDA. • Scaled Ads revenue to ₹1.1 Cr through merchant monetization strategies. • Led the rollout of Smart Promos across 5,000 merchants, achieving 78% adoption. • Built demand forecasting models with less than 7% forecast error. • Designed and launched category growth initiatives that increased adoption by 18% within four weeks. Prior to Zomato, I interned at Kearney, where I worked on procurement cost transformation for a $500M industrial client, developing should-cost models and identifying $478K in negotiation savings. Earlier, at Tata Power, I led process improvement, procurement optimization, and inventory transformation initiatives that delivered measurable cost savings and operational improvements. I'm passionate about solving ambiguous business problems at scale using structured thinking, analytics, experimentation, and cross-functional leadership. I enjoy working at the intersection of strategy and execution—turning data into decisions and ideas into measurable business outcomes. I completed my MBA from IIM Mumbai after graduating from NIT Tiruchirappalli, and I'm particularly interested in building high-growth consumer internet and technology businesses. Core areas of interest: Program Management • Growth Strategy • Business Strategy • Marketplace Operations • Category Management • Revenue & Monetization • P&L Ownership • Business Analytics • Supply Chain • Operational Excellence Open to Program/Category/Growth Manager/Generalist roles, feel free to reach out at sivasrilatha.97@gmail.com

Location

Bengaluru

AI stack

claude

openai

Work experience

Business Program Manager at Zomato, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India, - Planned and executed festive growth programs, delivering 25%+ WoW order growth through promotion planning, restaurant readiness, assortment availability and cross-functional execution while maintaining profitability - Owned cluster’s ₹66L promotions portfolio, optimizing investment allocation across cohort segments & cuisines using restaurant-level competitive intelligence and code optimization, delivering ₹15L cost savings and improving cluster EBITDA by 4% YoY - Led cluster-wide rollout of Zomato's Smart Promos across 5,000 merchants, achieving 78% adoption through restaurant partner enablement, data-backed ROI demonstration and proactive escalation management - Drove commercial monetization for cluster's Ads business, scaling billed revenue to ₹1.1 Cr and increasing advertising revenue per order by 12.2% through wallet-share based merchant prioritization and baseline ads penetration - Developed City-level demand forecasts using historical trends, seasonality and local demand drivers achieving < 7% forecast error -Proposed and scaled the 'Meals Under ₹250' assortment program - expanding affordable dish / combo availability across restaurants, resulting in 11.2% YoY Monthly Transacting Users growth; subsequently adopted as a Pan-India growth initiative - Ideated and directed a category growth campaign, driving end-to-end execution across cross-functional stakeholders; achieved 18% growth in category adoption within four weeks, +1.3% in Order conversion rate and +3.5% in Breakfast order contribution - Designed business intelligence dashboards and automated reporting workflows - tracking campaign performance and 30+ marketplace and P&L KPIs, enabling faster decision-making and QBRs

Management Consulting Intern at Kearney, Apr 2024 - May 2024 · 2 mos, Mumbai, Maharashtra, India, - Analysed supplier market dynamics to define category-specific sourcing strategies across a $15M spend portfolio (three direct-spend categories in EMEA and APAC region), driving supplier price reviews, competitive tendering and target-price benchmarking - Developed Should-cost models, performed Cost-regression analysis and leveraged Mintec Analytics to establish target pricing, identifying a 15% supplier pricing gap and delivering $478K in negotiation savings (4.8% of spend) - Designed a Supplier evaluation framework across 200+ vendors using TOPSIS methodology, developed bid feedbacks and award allocation scenarios, achieving 100% bid participation among priority incumbents and 85% overall

Lead Engineer- Operations & Management Sector at The Tata Power Co. Limited, Jul 2019 - Aug 2022 · 3 yrs 2 mos, Mundra, Gujarat, India, End-to-end Operations & Maintenance for a 4,000 MW coal-based thermal power plant supplying 5 Indian states - Led process improvement across 10 critical plant workflows through Root Cause Analysis and systematic logic inspections, reducing recurring defects by 50%, saving 45+ man-hours weekly and improving operational reliability by 10% - Recognised with 'Star of the Month' twice for preventing unplanned shutdowns across two units, avoiding ₹1.5 Cr in start-up costs - Developed a VED/FSN-based inventory classification for a ₹2 Cr MRO portfolio, reducing future procurement costs by 20% - Delivered ₹64L (9% of total) in procurement savings and reduced PR-to-PO cycle time from 40 to 30 days for 85% of cases, through strategic sourcing and structured evaluation of 100+ suppliers using QCDF framework

Education

Master of Business Administration, Indian Institute of Management Mumbai

Bachelor of Technology - BTech, Instrumentation and Control Engineering, National Institute of Technology, Tiruchirappalli