---
title: "SIVADARSHAN U S - Product and Growth Manager (AI & E-Commerce) in Bengaluru | Tal"
description: "Meet SIVADARSHAN U S, Applied AI Product Builder & Manager | E‑commerce · ₹15.68M GMV in 18 Months · 65K AED in 2 Months · Building Theliv (RAG) · Y Combinator & Emergent Labs Round 2 based in Bengaluru. AI stack includes claude code, gemini, and lovable. Explore public work links including sivadar..."
image: "https://tal.club/meet/sivadarshan-u-s/share-image"
---

# SIVADARSHAN U S on Tal

## Headline

Applied AI Product Builder & Manager \| E‑commerce · ₹15\.68M GMV in 18 Months · 65K AED in 2 Months · Building Theliv \(RAG\) · Y Combinator & Emergent Labs Round 2

## About

I’m an Applied AI Product Manager who has: ✦ Scaled a fashion brand from near‑zero to ₹15\.68M GMV in 20 months \(9,350\+ orders\) through product strategy, experimentation, and customer journey and checkout optimization ✦ Driven \~65,000 AED GMV in 2 months through funnel design, lifecycle email flows, and launch timing around a high‑intent season ✦ Taken my AI product Theliv to Round 2 in a Y Combinator–aligned event and VibeCon India by Emergent Labs, validating the problem and solution with top‑tier builders and operators ✦ Worked as the first hire, owning end‑to‑end product work – discovery, user research, stakeholder management, delivery and onboarding systems – and helping scale from 0 to 20\+ active projects across brands at different growth stages I work at the intersection of AI, e‑commerce, and workflows – using discovery, user research, prioritization, and data‑driven experimentation to turn messy client inputs into clear product decisions and measurable impact on conversion, GMV, and retention\. Currently: ✦ I’m building Theliv, an applied AI copilot that uses RAG‑based workflows to turn messy client inputs into structured product direction, reducing 3–5 rounds of unnecessary revisions and saving 15–25 hours of back‑and‑forth per project\. ✦ I also work with Insa, an AI‑based survey tool focused on generating richer qualitative insights faster, where I lean on high‑velocity communication \(≈38 WPM typing and ≈108 WPM speaking\) to run faster discovery, synthesis, and decision cycles using AI‑assisted research workflows\. 📩 Reach me at: sivadarshanus@gmail\.com

## Location

Bengaluru

## AI stack

claude code

gemini

lovable

midjourney

openai

Base44

## Work experience

Product and Growth Manager \(AI & E\-Commerce\) at FirstDraft Studio, Nov 2025 \- Present · 11 mo, Bengaluru, 1\. Own product discovery, customer journey optimization, growth strategy, and CRO for 10 plus D2C brands across the US, India, the UK, and Australia, working directly with founders\. 2\. Lifted conversion from 1\.8% to 3\.0% and generated 5\+ monthly wholesale enquiries for Panache Artistry, a Shopify store doing roughly $140K in annual revenue across both D2C and B2B demand, by rebuilding the customer journey across discovery, evaluation, and checkout\. 3\. Generated $18K in GMV within three months for a new UAE brand launch, a pace of roughly $6K in monthly GMV, by prioritizing high intent seasonal campaigns across product discovery and merchandising\. 4\. Cut client revision cycles from 5 to 7 rounds down to 2 to 4 by standardizing how requirements are captured and validated before execution\.

Product and Growth Manager \(E\-Commerce\) at Yenmurai Technologies, Apr 2024 \- Oct 2025 · 1 y 6 mo, Tiruppur, 1\. First hire and founding team member; owned product strategy and delivery as the agency grew to 20 plus B2B and D2C e\-commerce clients\. 2\. Owned the e\-commerce roadmap for OffNorth Fashions to $250, K in lifetime gross sales across an 18 month engagement, through experimentation across merchandising, product value communication, and the shopping journey\. 3\. Reached a 36% returning customer rate for OffNorth Fashions by extending the same merchandising and shopping journey work into post\-purchase experience and lifecycle engagement\. 4\. Increased AOV by 34% by defining and prioritizing a testing roadmap covering product bundling, one click checkout via GoKwik, and funnel redesign, informed by Shopify Analytics, Google Analytics, and Zoho PageSense\. 5\. Built the agency's first repeatable discovery to delivery SOP, which became the standard stakeholder alignment process across client projects\.

Java Full Stack Developer at Virtusa, Jan 2023 \- Apr 2023 · 4 mos, Remote

## Education

Digipivot \- Google, IIM Calcutta and Accenture LearnVantage, AI\-Powered Digital Marketing & E\-commerce, Google

Forward Program, Leadership, Communication, Management, McKinsey & Company

Certification Course, AI Product Management, HelloPM

Bachelor of Engineering, Information Science/Studies, Bannari amman institute of technology

## Profile highlights

The best product I’ve worked on…: Theliv: a RAG\-based workflow product I owned end\-to\-end, solving fragmented client communication and design rework\. Validated at VibeCon India Round 2

what i've built with AI: RAG knowledge products, AI survey intelligence, workflow automation and Agentic AI e\-commerce experiences, built around real customer problems\.

I'm the person in every team who…: Turns ambiguous problems into clear product bets, then gets them shipped\. A founder told me, “If I can trust someone, it’s you\.”

What's hard for others but easy for me…: Connecting user problems, business goals and technology into one product decision\.

My hot take about working with AI is…: AI isn’t the product\. The outcome is\. Great AI products solve painful problems, improve measurable outcomes, or unlock new capabilities\.

My biggest achievement in college was…: Graduated with first\-class honors, an 8\.67 CGPA and no arrears\.

My proudest non\-work achievement: Learning something new every day, then turning it into real products\. I love building SaaS around problems worth solving\.

The last shipped feature I'm proudest of…: An AI virtual try\-on for a fashion e\-commerce brand, taking AI beyond a demo into a customer experience designed to reduce purchase hesitation\.

The role I'd take a 20% pay cut for: An AI PM role where I can own 0→1 products, work with customers and founders, and turn ambiguous problems into measurable business impact\.

The hardest problem I've personally solved\.\.\.: Built a RAG product from scratch as a solo founder, owning discovery, PRD, AI workflow and MVP\. Selected for Round 2 at VibeCon India\.

## Public links

- sivadarshanus\.notion\.site: https://sivadarshanus\.notion\.site/Sivadarshan\-AI\-Product\-Manager\-330afdb036d781a8becae752035a1462

[View the original profile](https://tal.club/meet/sivadarshan-u-s)

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