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Siva Chetan

CEO Office - Park+ | Strategy, Business Operations & P&L | Masters Union | Spinny | Ashok Leyland | NIT Calicut

Gurugram

6+ years of work experience

Park+
Aug 20233 y 1 moPresent

Gurugram, Haryana, India

Founders Office | Strategy & Execution I work closely with founders and senior leadership on initiatives that require high ownership, cross-functional coordination, and execution rigor. My role focuses on ensuring that strategic priorities move beyond planning and translate into consistent execution across teams. Key areas of contribution include: Driving strategic initiatives from concept to execution with clear ownership models Improving cross-functional alignment and decision velocity Supporting leadership with structured problem-solving and execution tracking Creating operating rhythms that balance speed with accountability
Spinny
Dec 20216 mosMay 2022

Chennai, Tamil Nadu, India

Strategy ● Developed strategy road map using the theory of constraints to increase the availability of spare parts at Pan India level by 30% in 3 months ● Led a 15-member cross functional team & made Product Strategy for Digital Transformation & automation of the process in workshops ● Conducted a pilot run in Delhi & created SOPs for automated processes to improve the operational efficiency by 40% at Pan India level Project Implementation – Launched New Operations Model in Chennai ● Launched the mechanic app, inventory & intercity despatch modules in Chennai workshop and increased the output by 25% in a month ● Established the vendor network (100+ vendors) which includes the multi-brand OEM’s distributors, retailers and managed 1 Cr inventory ● Spearheaded a team of 30 members across Warehouse functions, Shopfloor, Quality and owned P&L of spares department in Chennai ● Trained 500 mechanics, 100+ executives Pan India level for using app, web modules and mentored 5 managers in launching new model
Ashok Leyland
Dec 20182 yrs 7 mosJun 2021

Chennai, Tamil Nadu, India

Business Impact ● Managed distribution of spare parts to PAN India dealers & generated sales revenue of Rs. 1500 Cr in a year with optimum inventory ● Maintained & fixed the minimum stock levels by using RFM analysis for high-priority customer warehouses, order service level: 97% ● Lead - Leykart, Successfully launched the operations in North East & took end to end responsibility for the stock levels and supplies Strategy & Leadership ● Developed the strategy roadmap for Leykart app for achieving Rs 1 Cr revenue per month and reduced the delivery lead time to 3 days ● Led a 5-member cross functional team to establish a new sourcing stream during covid times & maintained PAN India service levels: 93% ● Deployed loyalty programs for PAN India retailers by analysing buying patterns to create the pull in the market & achieved ROI of 25% Project Implementation ● Implemented the Just-In-Time supply for cabins & radiators to assembly line in Hosur plant and horizontally deployed in other plants ● Automated the daily MIS reports using Excel VBA and prepared multiple BRD’s to avoid repetitive work and saved 20 hrs/week ● Interacted with 30 retailers to identify pain points & launched parts zoom feature & search based on vehicle registration in Leykart app
AdNabu
May 20188 mosDec 2018

Bengaluru, Karnataka, India

● Reported to the CEO, headed the pre sales team of 5 members and created strategies to improve outbound leads by 50% in 6 months ● Created the SEM campaigns for customers in Google Ads and handled the company’s social media handles to increase inbound leads

Siva’s AI Stack

claude
claude
gemini
gemini
openai
openai
ChatGPT
ChatGPT

Education

Masters' Union

PGP in Technology Business Managment

Masters' Union

20221 yr2023
National institute of technology Calicut

Bachelor's degree, Production

National institute of technology Calicut

20144 yrs2018

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Headline

CEO Office - Park+ | Strategy, Business Operations & P&L | Masters Union | Spinny | Ashok Leyland | NIT Calicut

About

I work at the intersection of strategy, execution, and ownership. Over the years, I’ve learned that most organizations don’t struggle with ideas — they struggle with clarity, follow-through, and decision ownership. My role in the Founders Office has consistently been about bridging that gap. I partner closely with founders and leadership teams to translate strategic intent into clear priorities, executable plans, and measurable outcomes. This often means working across functions, resolving ambiguity, and ensuring accountability without formal authority. My experience spans: Building execution frameworks inside fast-growing organizations Driving cross-functional alignment across product, sales, ops, and finance Supporting founders in decision-making during scale and transition phases Turning complex, unstructured problems into actionable operating models I believe strong strategy is simple — but strong execution is disciplined. Most of my learning has come from being close to the work: operating reviews, missed deadlines, real constraints, and real trade-offs. That proximity has shaped how I think about leadership, ownership, and sustainable growth. If you’re navigating challenges around strategy execution, operating cadence, or Founders Office setup, I’m always open to exchanging notes and perspectives.

Location

Gurugram

AI stack

claude

gemini

openai

ChatGPT

Work experience

Chief of Staff at Park+, Aug 2023 - Present · 3 y 1 mo, Gurugram, Haryana, India, Founders Office | Strategy & Execution I work closely with founders and senior leadership on initiatives that require high ownership, cross-functional coordination, and execution rigor. My role focuses on ensuring that strategic priorities move beyond planning and translate into consistent execution across teams. Key areas of contribution include: Driving strategic initiatives from concept to execution with clear ownership models Improving cross-functional alignment and decision velocity Supporting leadership with structured problem-solving and execution tracking Creating operating rhythms that balance speed with accountability

VP Office - Operations Strategy at Spinny, Dec 2021 - May 2022 · 6 mos, Chennai, Tamil Nadu, India, Strategy ● Developed strategy road map using the theory of constraints to increase the availability of spare parts at Pan India level by 30% in 3 months ● Led a 15-member cross functional team & made Product Strategy for Digital Transformation & automation of the process in workshops ● Conducted a pilot run in Delhi & created SOPs for automated processes to improve the operational efficiency by 40% at Pan India level Project Implementation – Launched New Operations Model in Chennai ● Launched the mechanic app, inventory & intercity despatch modules in Chennai workshop and increased the output by 25% in a month ● Established the vendor network (100+ vendors) which includes the multi-brand OEM’s distributors, retailers and managed 1 Cr inventory ● Spearheaded a team of 30 members across Warehouse functions, Shopfloor, Quality and owned P&L of spares department in Chennai ● Trained 500 mechanics, 100+ executives Pan India level for using app, web modules and mentored 5 managers in launching new model

President Office - Spare Parts Strategy at Ashok Leyland, Dec 2018 - Jun 2021 · 2 yrs 7 mos, Chennai, Tamil Nadu, India, Business Impact ● Managed distribution of spare parts to PAN India dealers & generated sales revenue of Rs. 1500 Cr in a year with optimum inventory ● Maintained & fixed the minimum stock levels by using RFM analysis for high-priority customer warehouses, order service level: 97% ● Lead - Leykart, Successfully launched the operations in North East & took end to end responsibility for the stock levels and supplies Strategy & Leadership ● Developed the strategy roadmap for Leykart app for achieving Rs 1 Cr revenue per month and reduced the delivery lead time to 3 days ● Led a 5-member cross functional team to establish a new sourcing stream during covid times & maintained PAN India service levels: 93% ● Deployed loyalty programs for PAN India retailers by analysing buying patterns to create the pull in the market & achieved ROI of 25% Project Implementation ● Implemented the Just-In-Time supply for cabins & radiators to assembly line in Hosur plant and horizontally deployed in other plants ● Automated the daily MIS reports using Excel VBA and prepared multiple BRD’s to avoid repetitive work and saved 20 hrs/week ● Interacted with 30 retailers to identify pain points & launched parts zoom feature & search based on vehicle registration in Leykart app

Founders Office at AdNabu, May 2018 - Dec 2018 · 8 mos, Bengaluru, Karnataka, India, ● Reported to the CEO, headed the pre sales team of 5 members and created strategies to improve outbound leads by 50% in 6 months ● Created the SEM campaigns for customers in Google Ads and handled the company’s social media handles to increase inbound leads

Education

PGP in Technology Business Managment, Masters' Union

Bachelor's degree, Production, National institute of technology Calicut

Siva Chetan - Chief of Staff in Gurugram | Tal