---
title: "Sirisha Arza - Director of Product Development | Customer Leader in Bengaluru | Tal"
description: "Meet Sirisha Arza, Director Product Development| Customer Leader |Technology Icon 50 under 50 | Automotive |Connectivity |Cockpit Electronics| Next Gen Women Leader Awardee | Industry 5.0|Certified Independent Director based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/sirisha-a/share-image"
---

# Sirisha Arza on Tal

## Headline

Director Product Development\| Customer Leader \|Technology Icon 50 under 50 \| Automotive \|Connectivity \|Cockpit Electronics\| Next Gen Women Leader Awardee \| Industry 5\.0\|Certified Independent Director

## About

With 22 Years of Experience in the Aerospace/Automotive domain across R&D/Product Development, Industrial Engineering & New Product Launch, I have broad expertise in leading teams from Quote till Product Launch including Automotive product design/Embedded design, Digital Manufacturing & Industry 4\.0 Implementation\. The approach throughout has been to drive organization\-wide change to improve skill, quality and cost\. My emphasis is on Business growth bringing in new Automotive technologies to local Market\. Supported Global programs with local R&D team \(China, Japan markets\) & Enabler to setup design teams in India\. Support Manufacturing units to be a better place to work and grow for women\. Active participation in Employee engagement, women welfare activities, Contribution towards attaining physical and mental well\-being for all employees\. Specialization: Automotive product design /Engineering Leadership Manufacturing Technology Roadmap definition, Capacity Planning, Headcount Calculation, Product Development & Launch, Process Design, EMI/EMC Validation, Release Level Management, Aerospace & Automotive Hardware Digital Design, Simulation, Worst Case & Stress Analysis\. Body Electronics/Body Control Modules, Cockpit Electronics, Domain controllers ,Infotainment, Clusters, Telematics Team Management, Stakeholder Management, Project Management, Product compliance certifications Additional Contributions: POSH Presiding officer /CSR Expert in Automotive Regulations \- Homologation \(Govt of India Expert Panel member\)\. Ideated and created Women Excellence cell\. 50 under 50 Technology Icon 2024 \- Mentor at Iron Lady Women Leadership community

## Location

Bengaluru

## AI stack

claude

## Work experience

Director of Product Development \| Customer Leader at Visteon Corporation, Mar 2024 \- Present · 2 yrs 7 mos, India, • Responsible for driving Automotive Engineering Design and Product Delivery • Lead Team of Chief Engineers & Senior Program Managers \- Cockpit domain controllers, Infotainment systems, Instrument clusters, Telematic control units\.\. • Strategic Customer Engagement, Program Budget & Resource Management\. • Drive culture of strong collaboration and cross functional stake holder management

General Manager \-Head of New Product Launch Bangalore at Continental, Dec 2019 \- Mar 2024 · 4 yrs 4 mos, Bengaluru, Karnataka, India, New Product Launch Management in Manufacturing \- Clusters, Body Control Modules, Telematics, Airbag, ABS/ESC Technology Roadmap definition for location, Strategy Development, Program Launches Industrial Engineering \- Heading multiple teams including Test Engineering \(End of Line /ATE/ICT\), Process \(SMT/AOI/Selective Soldering\), MES \(Manufacturing Execution System\) , Keynote speaker Industry 4\.0 Production Cyber Security Advisor for Bangalore Plant

Head of Access Systems Product Group \(R&D\), Bangalore at Continental, Jan 2017 \- Dec 2019 · 3 yrs, India, Responsible for Engineering Product Group \- Access Systems\. Engineering product development, Validation & Regulations for India & Europe Market Product Range \- Immobilizers, Passive Keyless Entry, Remote Keyless Entry etc

Technical Project Leader \- Automotive R&D /Engineering at Continental, Dec 2008 \- Dec 2016 · 8 yrs 1 mo, Bangalore, Technical Project Lead \- Responsible for Project Technical Delivery across Disciplines \- Hardware, Software, System Engineering , Validation , Product Certifications /Homologations\.

Lead Engineer at HCL Technologies, Jun 2006 \- Dec 2008 · 2 yrs 7 mos, Aerospace Hardware/Electronics Circuit design , FMEA, Worst Case Analysis

## Education

Master's degree, Digital Manufacturing & Industrial 4\.0, Birla Institute of Technology and Science, Pilani

Postgraduate Programme, Artificial intelligence and Machine Learning, The University of Texas at Austin

[View the original profile](https://tal.club/meet/sirisha-a)

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