Headline

Senior Analyst @InMobi | Ex-NielsenIQ | Data Analytics & Operations | GL’22 | MOP’21

About

Driven by curiosity and a love for data, I thrive on turning insights into impact. At InMobi, I handle campaign management and analytics making sure every decision is backed by numbers and every campaign delivers real value. I enjoy solving messy problems, streamlining workflows, and bringing clarity to complex systems. For me, it’s not just about data; it’s about making it work for people, teams, and outcomes. Looking ahead, I’m keen to grow into more strategic and product-driven roles where I can help shape the “why” behind the “what,” and build solutions that scale.

Location

India

AI stack

claude

ChatGPT

ChatGPT Images

Work experience

Senior Analyst - Global Business Operations at InMobi Advertising, Mar 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, Managing end-to-end campaign execution in InMobi DSP, including setup, pacing, modifications, optimizations, and tracker validation, ensuring smooth delivery. Collaborating with cross-functional teams to resolve campaign discrepancies and operational queries, ensuring seamless execution and client satisfaction. Conducting regional performance analysis and execute optimization requests while proactively flagging issues to stakeholders. Adapting quickly to process changes and product updates, ensuring operational readiness and continuous improvement. Building and maintaining Power BI dashboards to visualize KPIs and campaign trends, supporting strategic and operational decision-making.

Senior Metrics Analyst - Global Retail Analytics at NielsenIQ, Sep 2024 - Feb 2025 · 6 mos, Chennai, Tamil Nadu, India, Created and validated a comprehensive report solutions repository, featuring 300+ metrics, providing stock management solutions that improved on-shelf availability (OSA) for clients by defining complex logics to non-tech stakeholders. Conducted store behaviour and RCA to identify gaps in store sales and assess the sales/stocks effectiveness. Automated data extraction from XML files, reducing manual effort by 95%, leading to increased working efficiency.

Analyst - Retail Measurement Services at NielsenIQ, Oct 2022 - Sep 2024 · 2 yrs, Chennai, Tamil Nadu, India, Automated data preparation and processing workflows, reducing manual efforts by 90% and enabling faster decision-making for 20+ projects using Oracle SQL and Excel. Conducted root cause analyses to resolve data quality issues, ensuring 100% data accuracy and improving operational efficiency for datasets of 10M+ records. Executed data onboarding for 1,000+ Office Depot stores and 1,500+ PetSmart stores, leveraging advanced data analysis techniques to ensure seamless integration, precise validation, and actionable insights for large-scale projects. Collaborated with cross-functional teams to gather and align data requirements for major clients, including Amazon, PetSmart, and Office Depot, ensuring a 100% adherence to stakeholder expectations. Provided actionable insights through comprehensive presentations and visually compelling charts, graphs, and dashboards, leveraging appropriate data metrics and KPIs.

Business Development Executive at Foodifi.in, Jul 2020 - Aug 2020 · 2 mos, Foodifi.in is a technology-driven tiffin service network that offers standardized healthy meals at affordable cost. Developed marketing strategies for the growth of the business and helped in building social media presence. Reached out to 100+ potential clients in under 30 days and learnt the process of onboarding.

Education

Postgraduate Degree, Data Science and Business Analytics, Texas McCombs School of Business

Post Graduate Program, Data Science and Business Analytics, Great Lakes Institute of Management

Public links

github: https://github.com/sinduuu