Simranpreet Kaur on Tal
Headline
Senior Content Strategist & Manager | Beauty & Lifestyle | D2C | Influencer Marketing | SEO-Driven Strategy | Brand Storytelling | Ex-Good Glamm Group | Open to Work
About
I've spent the last 9 years living and breathing content — from writing my first lifestyle article to leading content strategy across an entire portfolio of beauty and lifestyle brands. My career has taken me from crafting stories for digital magazines to building SEO-driven content engines, managing influencer campaigns, and eventually overseeing content for 7+ brands simultaneously under The Good Glamm Group — one of India's largest D2C beauty conglomerates. That journey taught me something most content professionals rarely get to learn: how to think like a writer, operate like a strategist, and execute like a manager — all at once. What I bring to the table: → Deep expertise in content strategy, editorial planning & SEO → Proven track record of growing organic traffic through SEO-led content strategy → Experience managing multi-brand content at scale → Strong roots in beauty, lifestyle, fashion & D2C — industries I genuinely love → Hands-on background in influencer marketing, social media & digital campaigns → A sharp eye for what makes content perform — not just look good Brands & platforms I've worked with: The Good Glamm Group, MyGlamm, POPxo, BabyChakra, St. Botanica, The Sirona, The Moms Co., Miss Malini, Plixxo, ScoopWhoop, Organic Harvest, Digibagg, Baggout — across editorial, SEO, social and strategy functions. Currently open to Senior Content Manager or Head of Content roles with D2C beauty & lifestyle brands, media houses, or large corporates — in Delhi/NCR, hybrid, remote, or international setups. If you're building a content function that needs both creative depth and strategic thinking — let's talk.
Work experience
Sr Content Strategist at Communique India 🇮🇳, Jul 2026 - Present · 2 mos, Delhi, India
Freelance Writer at Pepper, Jan 2026 - Present · 8 mos
Freelance Marketing at Freelance, Mar 2025 - Present · 1 yr 6 mos
Sr. SEO & Social Content Manager at The Good Glamm Group, Oct 2024 - Mar 2025 · 6 mos, Delhi, India
Sr. Content Social & SEO Manager at POPxo | Good Glamm Group, Sep 2024 - Feb 2025 · 6 mos
Content Manager - SEO at The Good Glamm Group, Jan 2023 - Sep 2024 · 1 yr 9 mos, India
Content Manager - SEO at POPxo | Good Glamm Group, Jan 2023 - Sep 2024 · 1 yr 9 mos
SEO Content Strategist at POPxo | Good Glamm Group, Oct 2020 - Jan 2023 · 2 yrs 4 mos, India
SEO Content Strategist at The Good Glamm Group, Jul 2020 - Dec 2022 · 2 yrs 6 mos
Education
BA - Bachelor of Arts, English Language and Literature/Letters, Delhi University
Master of Arts - MA, English Language and Literature/Letters, Indira Gandhi National Open University
