Headline

touching grass | past: brand marketing @districtbyzomato, CRED, rephrase.ai (adobe), fampay & consulting @FSG

About

She/Her/Hers Graduated first from my dad’s business, even before college, and am now back to learning to build my venture independently. I learned how different worlds work — from implementing social entrepreneurship models in human waste management in Uganda to being part of the growth team of an AI startup (now acquired by Adobe) on the other end of the spectrum. Feminist. Passionate about fitness and consumer brands. I can be reached at @jr_sachdeva on Twitter. Bored? Read some fun brand copies here: https://little-factory-of-ideas.notion.site/6ebe49bf573d4621befaf4c722840d41?v=da217980d18c4cf8b4899138a6a13420&pvs=4 (written by yours truly)

Location

Delhi

AI stack

claude

Work experience

Personal goal pursuit at Career Break, May 2026 - Jun 2026 · 2 mos, after falling in love with multi-day treks, I decided to finally pursue BMC (Basic Mountaineering Course) from Nehru Institute of Mountaineering

Brand Marketing @District at Eternal, Nov 2024 - May 2026 · 1 yr 7 mos, Gurugram, Haryana, India, finding 1000 ways to tell you going out is fun and district is the way to discover what's happening in your city! currently, worked on launching district play in top 6 cities, IPL 2025, first brand campaign, offline activations for events - CnT, launch of district in UAE etc

Co-Founder at Sandwich, Feb 2023 - Nov 2025 · 2 yrs 10 mos, Delhi, India, scaled to 6 digit MRR INR. it all started when I first volunteered with Project FUEL in school to collect life lessons, learning everyone has a unique lesson with a story behind it. after having read multiple biographies with never ending love for anecdotes, I turned storyteller to help others tell their story like never before. sandwich is an affordable study abroad powerhouse to help you craft a winning application. DM or write to me at simran@sandwichglobal.com for any help! leading a team of 3 folks and a few freelancers.

Associate Product Marketing Manager at Rephrase.ai, Oct 2022 - Oct 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, (acquired by adobe) have done it all as part of a lean marketing team --- from writing PR article and case study scripts, getting product featured in G2 reports, running ads, preparing for event booths and webinars, building MVP of a product under rephrase labs, starting brand tik tok channel to figuring how many swipes can an AI avatar of a human get on bumble! https://www.rephrase.ai/

Associate Consultant at FSG, Oct 2021 - Jul 2022 · 10 mos, - worked to facilitate micro-entrepreneurs in Uganda to improve revenue of their fecal sludge management services - previously, studied market-based approach to sanitation in Kenya

Education

B.A. (H) English Literature, English Literature (British and Commonwealth), Hansraj College

CBSE - Humanities, New Era Public School

Public links

little-factory-of-ideas.notion.site: https://little-factory-of-ideas.notion.site/6ebe49bf573d4621befaf4c722840d41?v=da217980d18c4cf8b4899138a6a13420