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Simran Mehrotra

Category & Operations | Flipkart | Ex-Swiggy P&L • Supply Planning • Vendor Ops

Bengaluru

7+ years of work experience

Flipkart India
Feb 20251 yr 3 mosApr 2026

Bengaluru, Karnataka, India

●​ Drove 30% YoY revenue growth for Samsung & Acer portfolio by leading commercialization, pricing, and portfolio growth strategies managing ₹100 Cr+ monthly GMV across 24 SKUs. ●​ Optimized customer journey and digital product discoverability through merchandising, placement strategy, personalization, and keyword optimization, improving CTR by 20%, conversion by 9%, and reducing bounce rate by 8%. ●​ Led go-to-market execution for marquee campaigns including Big Billion Days and monthly sale events, contributing to 133% GMV growth versus BAU performance. ●​ Developed data-driven pricing and promotional strategies leveraging customer insights, campaign analytics, and competitive benchmarking to improve conversion, demand generation, and pricing competitiveness. ●​ Executed A/B testing across creatives, pricing visibility, and placement strategies to enhance customer engagement, session duration, and overall platform performance. ●​ Drove portfolio optimization through cross-sell initiatives, assortment planning, and inventory management, increasing basket value by 25% while preventing ₹20 Cr+ potential revenue leakage.
Pristyn Care
Jun 20231 yr 8 mosJan 2025

Gurugram, Haryana, India

•Building Gynae - North •Maintain monthly business growth run rate, evaluate the leakages, and solve the problem and grow the business. • Liaison with multiple teams like- Tech, Product, Marketing, and city ops team to execute the daily challenge. • Handling in the sales team and maximize their productivity day-to-day • Revenue Management M-O-M, Weekly, Bi-weekly Maintain high standard discipline protocol for the team. • City Level seamless customer experience, build SOPS to make a smooth process.
Swiggy
Oct 20229 mosJun 2023

Delhi, India

Swiggy
Oct 20228 mosMay 2023

●​ Managed business performance and customer experience metrics for Swiggy Instamart across designated zones, driving improvements in operational efficiency, delivery experience, and serviceability. ●​ Leveraged analytics and operational insights to optimize demand-supply planning, workforce allocation, and fulfillment processes, reducing order loss and improving delivery performance. ●​ Collaborated cross-functionally with finance, marketing, HR, and external stakeholders to support operational scalability, business continuity, and customer-centric growth initiatives. ●​ Conducted market and competitor analysis to identify growth opportunities and support go-to-market strategies, contributing to 15% market share growth and 10% improvement in customer acquisition. ●​ Improved SLA compliance and serviceability by 30% through data-driven optimisation of assignment models, promise-time management, and fleet resource planning.
FabHotels
Apr 20227 mosOct 2022

Gurugram, Haryana, India

FabHotels
Apr 20211 yr 1 moApr 2022

Gurugram, Haryana, India

FabHotels
Dec 20192 yrs 10 mosSep 2022

●​ Delivered highest month-on-month revenue productivity within four months of joining by driving corporate acquisition and business growth initiatives. ●​ Led a 3-member team across Delhi NCR for demand generation and strategic account acquisition, achieving the highest productivity among North region teams. ●​ Spearheaded credit recovery initiatives during the lockdown, recovering ₹6 Cr+ and improving organizational cash flow through stakeholder coordination and account management. ●​ Developed and launched strategic partnerships under the Government of India's Vande Bharat initiative, enabling COVID-19 quarantine solutions and generating ₹10 Cr+ monthly revenue. ●​ Expanded business operations in the Rajasthan market through successful execution of government partnership initiatives, delivering ~100% revenue growth during the lockdown period. ●​ Contributed to product commercialization and launch strategy for the new brand ‘Travel Plus', onboarding enterprise clients including Zomato, Delhivery, Hyundai, TVS Credit, and Hafele during the initial launch phase.
Jaipuria Institute of Management
Mar 201910 mosDec 2019

Simran’s AI Stack

claude code
claude code

Education

Jaipuria Institute of Management

PGDM in Marketing and finance, marketing and finance

Jaipuria Institute of Management

20182 yrs2020
Deen Dayal Upadhyaya College

Bachelor of Commerce

Deen Dayal Upadhyaya College

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Headline

Category & Operations | Flipkart | Ex-Swiggy P&L • Supply Planning • Vendor Ops

About

Growth & strategy professional with 5+ years of experience across e-commerce, healthcare, quick commerce and hospitality businesses, driving revenue growth, GTM execution, pricing strategy, and operational excellence at scale. Managed ₹100 Cr+ business portfolios across leading organisations including Flipkart, Pristyn Care, Swiggy, and FabHotels, delivering measurable impact through category growth, marketplace optimization, customer acquisition, merchandising, and cross-functional business initiatives. Experienced in building scalable growth strategies, improving customer experience, optimizing profitability, and leading high-impact projects across pricing, operations, supply chain, and demand generation. Passionate about solving business problems through data-driven decision-making, strategic execution, and collaborative leadership.

Location

Bengaluru

AI stack

claude code

Work experience

Manager at Flipkart India, Feb 2025 - Apr 2026 · 1 yr 3 mos, Bengaluru, Karnataka, India, ●​ Drove 30% YoY revenue growth for Samsung & Acer portfolio by leading commercialization, pricing, and portfolio growth strategies managing ₹100 Cr+ monthly GMV across 24 SKUs. ●​ Optimized customer journey and digital product discoverability through merchandising, placement strategy, personalization, and keyword optimization, improving CTR by 20%, conversion by 9%, and reducing bounce rate by 8%. ●​ Led go-to-market execution for marquee campaigns including Big Billion Days and monthly sale events, contributing to 133% GMV growth versus BAU performance. ●​ Developed data-driven pricing and promotional strategies leveraging customer insights, campaign analytics, and competitive benchmarking to improve conversion, demand generation, and pricing competitiveness. ●​ Executed A/B testing across creatives, pricing visibility, and placement strategies to enhance customer engagement, session duration, and overall platform performance. ●​ Drove portfolio optimization through cross-sell initiatives, assortment planning, and inventory management, increasing basket value by 25% while preventing ₹20 Cr+ potential revenue leakage.

Category Manager at Pristyn Care, Jun 2023 - Jan 2025 · 1 yr 8 mos, Gurugram, Haryana, India, •Building Gynae - North •Maintain monthly business growth run rate, evaluate the leakages, and solve the problem and grow the business. • Liaison with multiple teams like- Tech, Product, Marketing, and city ops team to execute the daily challenge. • Handling in the sales team and maximize their productivity day-to-day • Revenue Management M-O-M, Weekly, Bi-weekly Maintain high standard discipline protocol for the team. • City Level seamless customer experience, build SOPS to make a smooth process.

Business Lead - Instamart at Swiggy, Oct 2022 - Jun 2023 · 9 mos, Delhi, India

Business Operations Lead at Swiggy, Oct 2022 - May 2023 · 8 mos, ●​ Managed business performance and customer experience metrics for Swiggy Instamart across designated zones, driving improvements in operational efficiency, delivery experience, and serviceability. ●​ Leveraged analytics and operational insights to optimize demand-supply planning, workforce allocation, and fulfillment processes, reducing order loss and improving delivery performance. ●​ Collaborated cross-functionally with finance, marketing, HR, and external stakeholders to support operational scalability, business continuity, and customer-centric growth initiatives. ●​ Conducted market and competitor analysis to identify growth opportunities and support go-to-market strategies, contributing to 15% market share growth and 10% improvement in customer acquisition. ●​ Improved SLA compliance and serviceability by 30% through data-driven optimisation of assignment models, promise-time management, and fleet resource planning.

Territory Manager at FabHotels, Apr 2022 - Oct 2022 · 7 mos, Gurugram, Haryana, India

Key Account Manager at FabHotels, Apr 2021 - Apr 2022 · 1 yr 1 mo, Gurugram, Haryana, India

Territory Sales Manager at FabHotels, Dec 2019 - Sep 2022 · 2 yrs 10 mos, ●​ Delivered highest month-on-month revenue productivity within four months of joining by driving corporate acquisition and business growth initiatives. ●​ Led a 3-member team across Delhi NCR for demand generation and strategic account acquisition, achieving the highest productivity among North region teams. ●​ Spearheaded credit recovery initiatives during the lockdown, recovering ₹6 Cr+ and improving organizational cash flow through stakeholder coordination and account management. ●​ Developed and launched strategic partnerships under the Government of India's Vande Bharat initiative, enabling COVID-19 quarantine solutions and generating ₹10 Cr+ monthly revenue. ●​ Expanded business operations in the Rajasthan market through successful execution of government partnership initiatives, delivering ~100% revenue growth during the lockdown period. ●​ Contributed to product commercialization and launch strategy for the new brand ‘Travel Plus', onboarding enterprise clients including Zomato, Delhivery, Hyundai, TVS Credit, and Hafele during the initial launch phase.

President at Research and publications Committee at Jaipuria Institute of Management, Mar 2019 - Dec 2019 · 10 mos

Education

PGDM in Marketing and finance, marketing and finance, Jaipuria Institute of Management

Bachelor of Commerce, Deen Dayal Upadhyaya College