Simran Kukreja
Zepto | Mesa’25
Gurugram
2+ years of work experience
Feb 20264 moJun 2026
Gurugram
Sep 20256 mosFeb 2026
Led a portfolio of 20+ frozen brands with full ownership of Roti-Paratha vertical, scaling it to ₹6CR+ in revenue. Reversed degrowth, drove 25% increase in GMV/brand via top-selling skus, competitive pricing, mapping different locations. Improved in-stock availability from 52% to 80%, enhancing customer experience and ensuring consistent fulfillment.
Apr 20231 yr 7 mosOct 2024
Scaled online customer acquisition by refining pricing, social media strategy, and digital campaigns to drive higher conversions
20231 yr2024
Devised e-commerce arm; drove strategy and lead generation for family owned electronic spare parts business. Spearheaded online sales strategy, driving ₹5L revenue through B2B acquisition. Boosted brand visibility by 70% through SEO, content strategy and listings refinement on platforms like Indiamart. Drove 25% conversion increase through bestseller assortment, cross-selling, and benchmarking.
Apr 20226 mosSep 2022
Expanded brand reach through SEO, content marketing, and paid campaigns, increasing organic traffic and user engagement
20221 yr2023
Scaled online customer acquisition by refining pricing, social media strategy, and digital campaigns to drive higher conversions. Executed digital campaigns across Meta & Google Ads, generating 200+ B2B leads monthly and reducing CPL by 10%. Forged and managed partnerships with 15+ travel agencies, driving sustained engagement and repeat business growth. Improved operational efficiency, streamlining sales, marketing, and ops collaboration, cutting query resolution time by 50%.
Simran’s AI Stack
Education
Postgraduate Degree, Organizational Leadership
Mesa School of Business
20241 yr2025
Bachelor of Business Administration
Guru Gobind Singh Indraprastha University
20183 yrs2021
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