Headline

MBA- Marketing, SIIB Pune | B2B Market Development @ Aditya Birla Group | Ex-Urban Company

About

MBA in Marketing from SIIB-Pune, building go-to-market strategy for a new B2B product line at Aditya Birla Group. Previously worked at Urban Company, drove ₹10L+ incremental revenue and 150+ unit sales during the early launch of their D2C category. Drawn to roles where customer insight directly shapes brand and strategy- category management, or brand roles where ground-truth from the market translates into positioning, messaging, and go-to-market decisions.

Location

Greater Delhi Area

AI stack

antigravity

opencode

claudecode

Work experience

Territory Sales Executive (B2B Market Development) at Aditya Birla Group, May 2026 - Present · 4 mos

Marketing Intern at Karya Consultants, Apr 2024 - May 2024 · 2 mos, -Executed multi-channel performance campaigns (LinkedIn, email, WhatsApp) using an AI-driven platform, LinkedIn Sales Navigator, and Apollo.io - Built ICP-based audience segmentation by role, company size, and buying stage; used AI-generated personas to personalise messaging and improve engagement rates

Business Development Associate at Urban Company, Aug 2022 - Aug 2023 · 1 yr 1 mo

Marketing Intern at Inception Wave, Apr 2020 - May 2020 · 2 mos, -Developed integrated marketing strategies including audience segmentation, channel mix planning, and campaign briefs targeting key customer personas. - Conducted competitor benchmarking and market analysis to identify positioning gaps, informing brand messaging and content strategy aligned with target audience pain points and demand signals.

Education

Master of Business Administration, symbiosis institute of international business

Bachelor of commerce honours, Accounting and Business/Management, Shaheed Bhagat Singh College