Headline

Mahyco /Digital Initiatives/Business analyst/ Market research / Agri- Economist / Power Bi

About

I'm a results-driven Business Analyst with a passion for transforming data into strategic action. With over 3 years of experience at the intersection of business analytics, digital transformation, and agricultural innovation. What I bring: 1)End-to-end project management in Agile environments—from requirements gathering to UAT and adoption 2)Strategic market research driving successful product launches and brand visibility 3)Data visualization that transforms complex datasets into actionable business intelligence 4)Cross-functional leadership across sales, marketing, logistics, and product development I thrive on projects combining analytical rigor with real-world impact—whether architecting survey methodologies, optimizing supply chains through demand forecasting, or managing pan-India engagement programs. Let's connect if you're working on: Digital transformation | Market intelligence | Data-driven strategy | Process optimization | Agriculture domain

Location

Aurangabad

Work experience

Executive at Mahyco, Aug 2022 - Present · 3 yrs 11 mos, Dawalwadi, Spearheaded digital transformation projects, developing apps for enhanced resource management and efficiency. Collaborated with IT and field teams to troubleshoot and optimize digital tools. Conducted in-depth marketing research, including customer behavior and demand generation surveys, to refine strategies. Analyzed data from SAP and surveys to provide insights, driving marketing and sales decisions. Led training sessions to ensure successful adoption of digital tools across teams. Coordinated digital marketing campaigns and worked closely with teams to assess their effectiveness

Education

Master of Science - MS, Agricultural Economics, Banaras Hindu University

BSc.agriculture, Agriculture, Agriculture Operations, and Related Sciences, G. B. Pant University Of Agriculture & Technology