Headline

Strategy & Analytics Professional | Growth Analytics Leader

About

Strategy and analytics leader with experience in driving improvement in conversion, profit, and LTV efficency for B2C/SaaS using data solutions. I specialize in transforming complex data into clear, actionable insights for business leaders. I combine strategic thinking with deep technical expertise in SQL, Tableau, and data modeling to help organizations improve decision-making, streamline operations, and drive growth. As an Associate Director of Analytics, I have led cross-functional teams, built data pipelines, and developed interactive dashboards that empower stakeholders at all levels to make data-driven decisions with confidence. My unique strength lies in data storytelling, turning raw data into compelling narratives that not only inform but inspire action. I’m currently working with startups and businesses who are looking to leverage the power of business intelligence for rapid growth, strategic planning, and performance improvement. Backed with an experience across designing process optimization and A/B test frameworks, analyzing CRM lifecycle, LTV & ROAS for growth. I am now looking forward to leading data strategy. My goal is to bring clarity and transparency to your data, helping you move from data chaos to actionable insights.

Location

India

AI stack

codex

cursor

opencode

Work experience

Associate Director - Strategy & Operations Insights at Simplilearn, Apr 2025 - Present · 1 yr 5 mos, I currently operate as an Associate Director heading the Strategy & Operations Insights at Simplilearn & FullStackAcademy. My focus is on making growth, unit economics, and data infrastructure work together in practice by defining clear KPI frameworks, building BI strategy, and aligning stakeholders across Sales, Marketing, Operations, Product, and Finance. Some of the key focus areas include funnel analysis to optimize operations for efficiency, identifying opportunity areas to blend CRM journeys with playbook-based contact strategy.

Senior Manager Analytics at Simplilearn, Jul 2023 - Apr 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, Owner of end-to-end global analytics of pre-sales, product, and business & operations strategy analytics for consumer & commercial business units of Simplilearn & FullstackAcademy. Led a team of analysts, driving a culture of innovation in analytics & business insights. Key Problem statements handled via analytics include CAC/LTV, retention, churn, and P&L analysis.

Product Marketing Analytics manager at Simplilearn, May 2022 - Dec 2022 · 8 mos, Bengaluru, Karnataka, India, Responsible for Campaign analytics, ROI vs ROAS insights & spend optimization simulations. Generate insights on Website performance & health leveraging GA4, WebEngage, Tableau, and Salesforce to optimize the conversion rate of pages through A/B tests.

Business Analytics Manager at Simplilearn, Sep 2021 - May 2022 · 9 mos, Bengaluru, Karnataka, India, Ownership of pre & post sales Business KPIs, contributing to workforce optimization through lead scoring, ISM performance analysis and P&L/Contribution Margin modelling.

Lead Solutions Consultant at HackerEarth, Jul 2020 - Jun 2021 · 1 yr, Bengaluru, Karnataka, India, Collaborated with Product, Engineering, and Customer teams to launch features & create tailored solutions targeted towards 40% improvement in upsell and higher customer satisfaction. Owned and drove retention & engagement for HackerEarth's ML developer community, in collaboration with Marketing, linking community health metrics to GTM, product and revenue decisions.

Technical Subject Matter Expert at HackerEarth, May 2019 - Jun 2021 · 2 yrs 2 mos, Bengaluru, Karnataka, India

Big Data Engineer at Intel Corporation, Apr 2018 - May 2019 · 1 yr 2 mos, Bengaluru Area, India, Developed and maintained SAP BW pipelines using SSIS and SQL, ensuring consistent, trusted data for enterprise reporting.

Performance Analyst at Intel Corporation, Jun 2014 - Mar 2018 · 3 yrs 10 mos, Bangalore, Owned performance analytics for cross-functional Intel IT applications on diverse platforms, informing capacity and stability plans. Analysed system performance to surface bottlenecks and improvement opportunities for critical customer MDM applications.

Intern at Intel Technology India Pvt Ltd, Jan 2014 - Apr 2014 · 4 mos, Bengaluru, Karnataka, India, Independent contributor in non-functional testing of multiple projects using HP VuGen and HP Performance Center.

Education

Executive Programme in Business Management, Business Management, Indian School of Business

Bachelor of Technology (B.Tech.), Information Technology, kiit university