---
title: "Sijo M Peter - Senior Product Designer in Bengaluru | Tal"
description: "Meet Sijo M Peter, Senior Product Designer | Growth, Conversion & Retention | Fintech & High-Ticket Products | Driving 0→1 & Scale based in Bengaluru. AI stack includes aistudio, claude, and ChatGPT. Explore public work links including sijompeter.github.io, dribbble.com, and medium."
image: "https://tal.club/meet/sijo-m-peter/share-image"
---

# Sijo M Peter on Tal

## Headline

Senior Product Designer \| Growth, Conversion & Retention \| Fintech & High\-Ticket Products \| Driving 0→1 & Scale

## About

I design products that directly impact business growth, not just user interfaces\. Currently working as a Product Designer in fintech, solving complex user journeys where trust, clarity, and timing directly influence high\-value investment decisions\. My focus areas: • Growth & conversion optimisation • Simplifying high\-friction onboarding journeys • Designing for long decision cycles \(4–14 days user consideration\) I’ve worked on products where: \- Users move between app, web, and live webinars before converting \- Drop\-offs happen due to confusion, trust gaps, and cognitive overload \- Small UX improvements directly influence revenue What I bring: • Strong understanding of user psychology in financial decision\-making • Ability to translate complex systems into simple, high\-converting flows • Data\-informed design thinking \(funnels, drop\-offs, activation metrics\) I’m particularly interested in: → Growth product design → Fintech, trading & investment platforms → High\-impact, high\-scale product problems If you're building something ambitious or scaling a product, let’s connect\.

## Location

Bengaluru

## AI stack

aistudio

claude

ChatGPT

Figma Make

## Work experience

Senior Product Designer at marketfeed, Jan 2023 \- Mar 2026 · 3 y 2 mo, On\-site, Driving growth, conversion, and self\-service adoption for a high\-value fintech product \(₹300Cr\+ AUM, 5,500\+ users\) • Led end\-to\-end product design as the sole designer across 3 product squads \(acquisition, onboarding, portfolio management\), defining UX patterns from scratch • Redesigned Pledge & Trade onboarding flow, improving trust framing and decision sequencing, increased user activation from 51% → 70%\+ and reduced onboarding time by 11% • Built a self\-service fund allocation experience, replacing manual workflows, reduced support queries by 75% and achieved 91% user adoption within 3 months • Identified and optimised key drop\-offs across multi\-step conversion funnel \(webinars, onboarding, assisted journeys\), driving consistent quarterly improvements • Instrumented UX analytics using Mixpanel & Microsoft Clarity to track user behavior, validate hypotheses, and improve conversion • Designed for complex, high\-consideration journeys \(4–14 day decision cycle\), improving user clarity, trust, and engagement • Built and scaled Keystone Design System \(tokens, components, Flutter specs\), adopted org\-wide within 6 months • Introduced AI\-assisted workflows, reducing feature scoping time from \~2 hours → \~20 minutes and improving team efficiency • Collaborated closely with product, growth, and leadership teams to align UX decisions with revenue and business outcomes

Product Designer at marketfeed, Apr 2021 \- Jan 2023 · 1 yr 10 mos, Bangalore Urban, • Designed end\-to\-end user experiences across fintech mobile and web platforms • Contributed to improving onboarding, activation, and user engagement flows in a high\-ticket investment product • Worked closely with product and engineering teams to deliver scalable UX solutions • Built strong foundation in simplifying complex financial workflows into intuitive user experiences

Product Designer at Zolo, Dec 2019 \- Apr 2021 · 1 yr 5 mos, Bengaluru, • Owned end\-to\-end UX for the booking funnel \(search → availability → checkout\) across iOS, Android, and web platforms serving 100K\+ monthly users • Identified a critical drop\-off where property availability was revealed too late, redesigned search experience to surface availability upfront, eliminating dead\-end user journeys • Improved conversion by reducing friction in the discovery and booking flow, directly impacting revenue • Conducted UX audits and identified 15\+ usability issues across navigation, hierarchy, and empty states, all implemented in production • Collaborated with product and engineering teams to balance user experience with real\-world operational constraints \(inventory, pricing, availability\) • Designed scalable UX solutions for multi\-city operations \(10\+ cities\), ensuring consistency across platforms • Contributed to improving overall user journey from discovery → decision → booking

User Experience Designer at HashedIn, Oct 2015 \- Dec 2019 · 4 yrs 3 mos, Bengaluru, • Acted as an embedded product designer across multiple enterprise clients, delivering end\-to\-end UX solutions across B2B SaaS, healthcare, CRM, and e\-commerce domains • Designed user experiences for 12\+ products across web and mobile platforms, solving complex workflows under tight delivery timelines • Led discovery workshops and translated ambiguous business requirements into structured, user\-centric product solutions • Conducted UX audits and usability evaluations to identify friction points across user journeys, improving overall usability and task efficiency • Collaborated closely with product managers, developers, and stakeholders to align design decisions with business goals • Worked on diverse problem spaces across 5\+ industries, building strong adaptability in solving both B2B and B2C product challenges

UI Designer at Dimoda Labs, Apr 2015 \- Oct 2015 · 7 mos, Kozhikode, • Designed end\-to\-end user interfaces for client websites and early\-stage digital products across multiple domains • Led branding and visual identity work including logos, layout systems, and design guidelines for client projects • Delivered responsive web experiences, ensuring consistency across devices and screen sizes • Collaborated directly with clients and developers to translate business requirements into functional design solutions • Built strong foundation in visual hierarchy, layout systems, and fast\-paced design execution in an agency environment

User Interface Designer at Greenwich Nexus, Feb 2014 \- Mar 2015 · 1 yr 2 mos, Kochi, • Designed UI for mobile applications \(iOS & Android\) and responsive websites for diverse client requirements • Worked on multiple client projects, delivering high\-quality visual and interaction design under tight timelines • Contributed to improving usability and visual consistency across digital products • Collaborated with developers to ensure accurate design implementation and smooth handoff • Developed strong fundamentals in UI design, layout systems, and cross\-platform design practices

## Education

Bachelor's Degree, Bsc Multimedia, ICAT College of Design & Media

## Public links

- sijompeter\.github\.io: https://sijompeter\.github\.io/portfolio/
- dribbble\.com: https://dribbble\.com/sillysijo
- medium: https://medium\.com/@sijompeter

[View the original profile](https://tal.club/meet/sijo-m-peter)

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