Headline

Senior Product Designer | Growth, Conversion & Retention | Fintech & High-Ticket Products | Driving 0→1 & Scale

About

I design products that directly impact business growth, not just user interfaces. Currently working as a Product Designer in fintech, solving complex user journeys where trust, clarity, and timing directly influence high-value investment decisions. My focus areas: • Growth & conversion optimisation • Simplifying high-friction onboarding journeys • Designing for long decision cycles (4–14 days user consideration) I’ve worked on products where: - Users move between app, web, and live webinars before converting - Drop-offs happen due to confusion, trust gaps, and cognitive overload - Small UX improvements directly influence revenue What I bring: • Strong understanding of user psychology in financial decision-making • Ability to translate complex systems into simple, high-converting flows • Data-informed design thinking (funnels, drop-offs, activation metrics) I’m particularly interested in: → Growth product design → Fintech, trading & investment platforms → High-impact, high-scale product problems If you're building something ambitious or scaling a product, let’s connect.

Location

Bengaluru

AI stack

aistudio

claude

ChatGPT

Figma Make

Work experience

Senior Product Designer at marketfeed, Jan 2023 - Mar 2026 · 3 y 2 mo, On-site, Driving growth, conversion, and self-service adoption for a high-value fintech product (₹300Cr+ AUM, 5,500+ users) • Led end-to-end product design as the sole designer across 3 product squads (acquisition, onboarding, portfolio management), defining UX patterns from scratch • Redesigned Pledge & Trade onboarding flow, improving trust framing and decision sequencing, increased user activation from 51% → 70%+ and reduced onboarding time by 11% • Built a self-service fund allocation experience, replacing manual workflows, reduced support queries by 75% and achieved 91% user adoption within 3 months • Identified and optimised key drop-offs across multi-step conversion funnel (webinars, onboarding, assisted journeys), driving consistent quarterly improvements • Instrumented UX analytics using Mixpanel & Microsoft Clarity to track user behavior, validate hypotheses, and improve conversion • Designed for complex, high-consideration journeys (4–14 day decision cycle), improving user clarity, trust, and engagement • Built and scaled Keystone Design System (tokens, components, Flutter specs), adopted org-wide within 6 months • Introduced AI-assisted workflows, reducing feature scoping time from ~2 hours → ~20 minutes and improving team efficiency • Collaborated closely with product, growth, and leadership teams to align UX decisions with revenue and business outcomes

Product Designer at marketfeed, Apr 2021 - Jan 2023 · 1 yr 10 mos, Bangalore Urban, • Designed end-to-end user experiences across fintech mobile and web platforms • Contributed to improving onboarding, activation, and user engagement flows in a high-ticket investment product • Worked closely with product and engineering teams to deliver scalable UX solutions • Built strong foundation in simplifying complex financial workflows into intuitive user experiences

Product Designer at Zolo, Dec 2019 - Apr 2021 · 1 yr 5 mos, Bengaluru, • Owned end-to-end UX for the booking funnel (search → availability → checkout) across iOS, Android, and web platforms serving 100K+ monthly users • Identified a critical drop-off where property availability was revealed too late, redesigned search experience to surface availability upfront, eliminating dead-end user journeys • Improved conversion by reducing friction in the discovery and booking flow, directly impacting revenue • Conducted UX audits and identified 15+ usability issues across navigation, hierarchy, and empty states, all implemented in production • Collaborated with product and engineering teams to balance user experience with real-world operational constraints (inventory, pricing, availability) • Designed scalable UX solutions for multi-city operations (10+ cities), ensuring consistency across platforms • Contributed to improving overall user journey from discovery → decision → booking

User Experience Designer at HashedIn, Oct 2015 - Dec 2019 · 4 yrs 3 mos, Bengaluru, • Acted as an embedded product designer across multiple enterprise clients, delivering end-to-end UX solutions across B2B SaaS, healthcare, CRM, and e-commerce domains • Designed user experiences for 12+ products across web and mobile platforms, solving complex workflows under tight delivery timelines • Led discovery workshops and translated ambiguous business requirements into structured, user-centric product solutions • Conducted UX audits and usability evaluations to identify friction points across user journeys, improving overall usability and task efficiency • Collaborated closely with product managers, developers, and stakeholders to align design decisions with business goals • Worked on diverse problem spaces across 5+ industries, building strong adaptability in solving both B2B and B2C product challenges

UI Designer at Dimoda Labs, Apr 2015 - Oct 2015 · 7 mos, Kozhikode, • Designed end-to-end user interfaces for client websites and early-stage digital products across multiple domains • Led branding and visual identity work including logos, layout systems, and design guidelines for client projects • Delivered responsive web experiences, ensuring consistency across devices and screen sizes • Collaborated directly with clients and developers to translate business requirements into functional design solutions • Built strong foundation in visual hierarchy, layout systems, and fast-paced design execution in an agency environment

User Interface Designer at Greenwich Nexus, Feb 2014 - Mar 2015 · 1 yr 2 mos, Kochi, • Designed UI for mobile applications (iOS & Android) and responsive websites for diverse client requirements • Worked on multiple client projects, delivering high-quality visual and interaction design under tight timelines • Contributed to improving usability and visual consistency across digital products • Collaborated with developers to ensure accurate design implementation and smooth handoff • Developed strong fundamentals in UI design, layout systems, and cross-platform design practices

Education

Bachelor's Degree, Bsc Multimedia, ICAT College of Design & Media

Public links

sijompeter.github.io: https://sijompeter.github.io/portfolio/

dribbble.com: https://dribbble.com/sillysijo

medium: https://medium.com/@sijompeter