---
title: "Sidhhesh S. - Branding & Marketing in India | Tal"
description: "Meet Sidhhesh S., Brand & Marketing @STAN | Ex. Sportskeeda | Brand Story Teller | Brand · Content · Organic Growth | Principle: Data-informed creativity | Connecting Brand Through Content ✅ based in India. AI stack includes claude, codex, and hermes agent. Explore public work links including know-..."
image: "https://tal.club/meet/sidhhesh-shirsath/share-image"
---

# Sidhhesh S\. on Tal

## Headline

Brand & Marketing @STAN \| Ex\. Sportskeeda \| Brand Story Teller \| Brand · Content · Organic Growth \| Principle: Data\-informed creativity \| Connecting Brand Through Content ✅

## About

Brand & Marketing professional with 6\+ years of experience in gaming, creator economy, and youth culture\. Build on the principle of : data\-informed creativity Focused on organic growth, GTM strategy, creator\-led IPs, and building audiences that actually show up\. Content that makes you stop scrolling\. That's what I build\. I don't work in one lane\. I've built brand positioning, grown content platforms, and driven growth strategies — often on the same project, at the same time\. Find the organic lever first\. Use data to validate\. Use paid to amplify\. Built audiences from zero across STAN, Sportskeeda, India Today Gaming, GamingUp & Others\. Sportskeeda \(12x reach, 30x revenue\) and STAN \(0→100K, 0→7M reach\)\. Led STAN's brand growth, partnerships, offline events execution\- India's largest creator meetup — STANFest 2024, 400M\+ impressions, 30K footfall\. Core Expertise Organic Growth & Audience Building \| Brand Strategy & GTM \| Creator & Influencer Marketing \| Content IPs \| Performance Marketing \(Meta, Google UAC\) \| On\-Ground Activations \| Community Building \| Social Media Strategy Brands & Creators Worked as the end\-to\-end strategy and execution lead across brand partnerships, creator campaigns, and on\-ground IPs, From understanding the brief to coming up with viable solutions and owning everything from brief to delivery\. I don't work in one lane\. I've built brand positioning, grown content platforms, and driven growth strategies — often on the same project, at the same time\. Find the organic lever first\. Use data to validate\. Use paid to amplify\. On the fun part i can talk to you about any topic\.\.\. by any topic i literally mean any topic\! Capturing numbers through content — with a pinch of relatability and creativity\. 📩 sidshot07@gmail\.com

## Location

India

## AI stack

claude

codex

hermes agent

hugging face

midjourney

minimax

## Work experience

Branding & Marketing at STAN, May 2024 \- Present · 2 yrs 6 mos, Joined as an early\-stage hire to build STAN's brand and social presence from zero to grew it into one of India's most recognized gaming and creator platforms\. • Developed marketing solutions for brands partners to achieve brand targets\. • Worked with 30\+ brands like Scapia, Acer, boAt, Garena, Krafton, Zupee, boAt and others\. • Led STANFest 2024 content and marketing — India's largest creator meetup, 30K footfall, 400M\+ impressions\. • Managed 200\+ creator partnerships and 40\+ brand campaigns working with STAN's Creators vertical • Launched Minecraft and Anime categories onboarding 300\+ creators with10\-days retention plans\. • Led STAN's PR strategy — earned coverage from Google's AI Fund and a public mention from Sundar Pichai\. • Managed a 8\-members team\.

Content Producer at Sportskeeda, Oct 2023 \- Sep 2024 · 1 yr, Repositioned Sportskeeda from a general gaming page into an esports\-first media platform — Led YouTube and Instagram teams across growth, revenue, and brand partnerships\. • Scaled monthly revenue 30x through format, content & SEO optimization\. • Drove 120K\+ new YouTube subscribers in 12 months\. • Built GameOnAir an original podcast IP that crossed 2\.7Mn\+ views across 10 episodes\. • Partnered with Sales on client closures and with the Business team\. • Managed Team of 8

Social Media and creative head at Sportskeeda, Aug 2022 \- Oct 2023 · 1 yr 3 mos, • Scaled Instagram 147K→324K \(\+115%\), monthly reach 1M→12M \(\+900%\) in 14 months — purely organic\. • Built original content IPs with strong brand recall with 3M Views • Launched Pick Your Best — interactive voting format, 10K\+ follower growth in 5 days\. • Led publisher relationships — Krafton, Riot Games, Red Bull, Garena, Nodwin Gaming, Upthrust Esports\. • On\-ground coverage for BGIS, BMPS, TEC Valorant\.

Social Media Marketing Consultant at STAN, May 2022 \- May 2024 · 2 yrs 1 mo, • Scaled Instagram 0→100K and 7Mn\+ monthly organic reach — zero paid spend\. • Built Web3 community on X from 0→26\.8K through launch programming and creator amplification\. • Drove 80\+ creator partnerships → 8Mn\+ impressions, \~100K avg reach • Owned content\-led acquisition and retention funnels — announcements, launch activations, and onboarding sequences\.

Assistant social media manager at Sportskeeda, May 2022 \- Jul 2022 · 3 mos, • Structured Sportskeeda's esports content engine in partnership with external agencies • Built cross\-promotion systems across Instagram, YouTube, and Twitter to maximize reach\.

Social Media Executive at India Today Gaming, Nov 2021 \- Jan 2022 · 3 mos, India, Developed and executed comprehensive social media strategy\.\.\. Campaign: World Esports Cup \(Tri\-Nation Free Fire Tournament\) → Led event coverage strategy across Instagram, Twitter, YouTube → Delivered 1M\+ impressions during campaign window → Acquired 20K\+ new followers → Managed daily content execution and creator engagemen

Marketing Consultant \(Independent\) at FULL STOP Media, Jan 2021 \- Apr 2022 · 1 yr 4 mos, Delivered brand strategy and social growth for 20\+ clients across gaming and entertainment\. • Built 0→1 brand identity and GTM for BattleBucks — brand video 800K\+ views, Instagram 0→10K, 50K\+ pre\-launch users\. • Led content and PR for Bigg Boss contestant Arun Mahashetty and Playground finalist Chill Gamer — grew combined following to 800K\+\.

Founder at GamingUP, Feb 2019 \- May 2020 · 1 yr 4 mos, Founded one of India's first esports\-focused community pages\. Phase 1 \(2019\-2020\): \- Spotted the gap: esports events ran 6\-7 hours\. No real\-time coverage existed\. \- Built a page delivering live scores, updates, highlights\. \- Grew 0 → 30K followers in 6 months\. Zero paid spend\. \- Successfully sold the property to a gaming company\. Phase 2 \(2026\-Present\): \- Rebuilding the property on Instagram \+ YouTube\. \- Reactivating 26K\+ dormant audience into a monetisable media brand\.

## Education

Bachelor's degree, Engineering, Vishwakarma Institute of Technology

Modern College of Science

## Public links

- know\-sidsh0ts\.netlify\.app: https://know\-sidsh0ts\.netlify\.app/

[View the original profile](https://tal.club/meet/sidhhesh-shirsath)

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