---
title: "Siddhi Chauhan - Management Consulting Analyst in Mumbai Metropolitan Region | Tal"
description: "Meet Siddhi Chauhan, Making “it depends” sound strategic based in Mumbai Metropolitan Region. AI stack includes claude, gemini, and notebooklm."
image: "https://tal.club/meet/siddhi-chauhan/share-image"
---

# Siddhi Chauhan on Tal

## Headline

Making “it depends” sound strategic

## About

Marketing professional specializing in Brand Strategy, Consumer Insights, Market Research, Competitive Intelligence, and Digital Strategy\. Experienced in insight mining, trend analysis, social listening, and data\-driven decision\-making across consulting and FMCG\. MICA PGDM\-C graduate with a background in Psychology and a passion for building meaningful brands\.

## Location

Mumbai Metropolitan Region

## AI stack

claude

gemini

notebooklm

ChatGPT

Microsoft Copilot

Napkin AI

## Work experience

Management Consulting Analyst at Accenture Song, Aug 2026 \- Present · 3 mos, Pune District

Live Project \- Market Analyst at Unilever, May 2025 \- Jun 2025 · 2 mos, Remote, \- Audited 1200\+ Gen Z posts & 100\+ trends using 6\+ tools; decoded 17 subcultures & 9 macro\-themes for ₹64,400 Cr B&W division \- Vetted 10\+ youth subreddits on 5 metrics to build a 5\.2M user panel; mined 200 tags & 10 sentiment groups for insight engine

ULIP intern at Unilever, Apr 2025 \- May 2025 · 2 mos, Mumbai, Maharashtra, India, \- Analysed Glow & Lovely, a 2000cr brand's social personality by mapping consumer behaviour, platform journeys, and content types to draft a Social Media Playbook with the aim to reinforce brand desirability \- Led 60\+ in\-depth interviews and focus group discussions to uncover insights on consumer content behaviour and brand perception \- Leveraged Meltwater, Traackr, Adfluence, Google Trends, YouTube Trends and Social Blade to benchmark against 5\+ competitors by analysing 1000\+ content pieces; Used Excel & Power BI for content performance analysis and data\-driven optimisation for the brand \- Strategised and executed 16\+ influencer and UGC content pieces for YouTube and Instagram campaigns, generating 500k\+ impressions within 4 days

Founder at Kunop, Nov 2023 \- Jun 2024 · 8 mos, Navi Mumbai, Maharashtra, India, \- Partnered with 3 small business owners and social enterprises to address their social media content creation and research needs \- Successfully drove an 800% increase in the reach for short video content on Instagram within the first 3 months of partnership for a client by developing a strategic content plan and curating content backed by thorough market, trend, and competitive research

Strategic Planner at Schbang, Jan 2023 \- Apr 2023 · 4 mos, Hybrid, \- Strategised campaign ideas and pitches for 11 of the top 20 accounts \- Assisted with research for Domino’s India’s Valentine’s Day campaign 2023, reaching 60 million\+ people and engaging 18 million\+

Jr\.Market Research Analyst at Schbang, Aug 2022 \- Feb 2023 · 7 mos, Mumbai, Maharashtra, India, \- Conducted Brand Track Studies, Consumer Perception Studies, and Focus Group Discussions for 6 of India’s top brands \- Administered 30 personal interviews and crafted detailed surveys and questionnaires for comprehensive research studies

Content Lead at Frantically Speaking, Apr 2022 \- Nov 2023 · 1 yr 8 mos, \- Achieved top\-ranking positions on Google for 70% of the 100 articles written, optimizing SEO engagement for the organization \- Supervised and led a diverse team of 6 interns, optimizing workflow, enhancing productivity, and fostering professional growth

## Education

PGDM\-C, Marketing, MICA \| The School of Ideas

Bachelor of Arts \- BA, Psychology, JAI HIND COLLEGE, MUMBAI

[View the original profile](https://tal.club/meet/siddhi-chauhan)

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