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Siddhi Chauhan

Making “it depends” sound strategic

Mumbai Metropolitan Region

2+ years of work experience

Accenture Song
Aug 20263 mosPresent

Pune District

Unilever
May 20252 mosJun 2025

Remote

- Audited 1200+ Gen Z posts & 100+ trends using 6+ tools; decoded 17 subcultures & 9 macro-themes for ₹64,400 Cr B&W division - Vetted 10+ youth subreddits on 5 metrics to build a 5.2M user panel; mined 200 tags & 10 sentiment groups for insight engine
Unilever
Apr 20252 mosMay 2025

Mumbai, Maharashtra, India

- Analysed Glow & Lovely, a 2000cr brand's social personality by mapping consumer behaviour, platform journeys, and content types to draft a Social Media Playbook with the aim to reinforce brand desirability - Led 60+ in-depth interviews and focus group discussions to uncover insights on consumer content behaviour and brand perception - Leveraged Meltwater, Traackr, Adfluence, Google Trends, YouTube Trends and Social Blade to benchmark against 5+ competitors by analysing 1000+ content pieces; Used Excel & Power BI for content performance analysis and data-driven optimisation for the brand - Strategised and executed 16+ influencer and UGC content pieces for YouTube and Instagram campaigns, generating 500k+ impressions within 4 days
Kunop
Nov 20238 mosJun 2024

Navi Mumbai, Maharashtra, India

- Partnered with 3 small business owners and social enterprises to address their social media content creation and research needs - Successfully drove an 800% increase in the reach for short video content on Instagram within the first 3 months of partnership for a client by developing a strategic content plan and curating content backed by thorough market, trend, and competitive research
Schbang
Jan 20234 mosApr 2023

Hybrid

- Strategised campaign ideas and pitches for 11 of the top 20 accounts - Assisted with research for Domino’s India’s Valentine’s Day campaign 2023, reaching 60 million+ people and engaging 18 million+
Schbang
Aug 20227 mosFeb 2023

Mumbai, Maharashtra, India

- Conducted Brand Track Studies, Consumer Perception Studies, and Focus Group Discussions for 6 of India’s top brands - Administered 30 personal interviews and crafted detailed surveys and questionnaires for comprehensive research studies
Frantically Speaking
Apr 20221 yr 8 mosNov 2023

- Achieved top-ranking positions on Google for 70% of the 100 articles written, optimizing SEO engagement for the organization - Supervised and led a diverse team of 6 interns, optimizing workflow, enhancing productivity, and fostering professional growth

Siddhi’s AI Stack

claude
claude
gemini
gemini
notebooklm
notebooklm
ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot
Napkin AI
Napkin AI

Education

MICA | The School of Ideas

PGDM-C, Marketing

MICA | The School of Ideas

20242 yrs2026
JAI HIND COLLEGE, MUMBAI

Bachelor of Arts - BA, Psychology

JAI HIND COLLEGE, MUMBAI

20193 yrs2022

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Headline

Making “it depends” sound strategic

About

Marketing professional specializing in Brand Strategy, Consumer Insights, Market Research, Competitive Intelligence, and Digital Strategy. Experienced in insight mining, trend analysis, social listening, and data-driven decision-making across consulting and FMCG. MICA PGDM-C graduate with a background in Psychology and a passion for building meaningful brands.

Location

Mumbai Metropolitan Region

AI stack

claude

gemini

notebooklm

ChatGPT

Microsoft Copilot

Napkin AI

Work experience

Management Consulting Analyst at Accenture Song, Aug 2026 - Present · 3 mos, Pune District

Live Project - Market Analyst at Unilever, May 2025 - Jun 2025 · 2 mos, Remote, - Audited 1200+ Gen Z posts & 100+ trends using 6+ tools; decoded 17 subcultures & 9 macro-themes for ₹64,400 Cr B&W division - Vetted 10+ youth subreddits on 5 metrics to build a 5.2M user panel; mined 200 tags & 10 sentiment groups for insight engine

ULIP intern at Unilever, Apr 2025 - May 2025 · 2 mos, Mumbai, Maharashtra, India, - Analysed Glow & Lovely, a 2000cr brand's social personality by mapping consumer behaviour, platform journeys, and content types to draft a Social Media Playbook with the aim to reinforce brand desirability - Led 60+ in-depth interviews and focus group discussions to uncover insights on consumer content behaviour and brand perception - Leveraged Meltwater, Traackr, Adfluence, Google Trends, YouTube Trends and Social Blade to benchmark against 5+ competitors by analysing 1000+ content pieces; Used Excel & Power BI for content performance analysis and data-driven optimisation for the brand - Strategised and executed 16+ influencer and UGC content pieces for YouTube and Instagram campaigns, generating 500k+ impressions within 4 days

Founder at Kunop, Nov 2023 - Jun 2024 · 8 mos, Navi Mumbai, Maharashtra, India, - Partnered with 3 small business owners and social enterprises to address their social media content creation and research needs - Successfully drove an 800% increase in the reach for short video content on Instagram within the first 3 months of partnership for a client by developing a strategic content plan and curating content backed by thorough market, trend, and competitive research

Strategic Planner at Schbang, Jan 2023 - Apr 2023 · 4 mos, Hybrid, - Strategised campaign ideas and pitches for 11 of the top 20 accounts - Assisted with research for Domino’s India’s Valentine’s Day campaign 2023, reaching 60 million+ people and engaging 18 million+

Jr.Market Research Analyst at Schbang, Aug 2022 - Feb 2023 · 7 mos, Mumbai, Maharashtra, India, - Conducted Brand Track Studies, Consumer Perception Studies, and Focus Group Discussions for 6 of India’s top brands - Administered 30 personal interviews and crafted detailed surveys and questionnaires for comprehensive research studies

Content Lead at Frantically Speaking, Apr 2022 - Nov 2023 · 1 yr 8 mos, - Achieved top-ranking positions on Google for 70% of the 100 articles written, optimizing SEO engagement for the organization - Supervised and led a diverse team of 6 interns, optimizing workflow, enhancing productivity, and fostering professional growth

Education

PGDM-C, Marketing, MICA | The School of Ideas

Bachelor of Arts - BA, Psychology, JAI HIND COLLEGE, MUMBAI