---
title: "Siddhartha Mandal - Head, Business Growth - Digital Strategy, Products & Programs (Marketing & Sales) in Mumbai | Tal"
description: "Meet Siddhartha Mandal, Business Growth Leader - Digital @ JSW Group | American Society for Quality - Gold Prize Winner | Gartner APAC Finalist | Ex-Tata Steel & Tata Pravesh | IIFT Delhi based in Mumbai. AI stack includes antigravity, codex, and opencode."
image: "https://tal.club/meet/siddhartha-mandal/share-image"
---

# Siddhartha Mandal on Tal

## Headline

Business Growth Leader \- Digital @ JSW Group \| American Society for Quality \- Gold Prize Winner \| Gartner APAC Finalist \| Ex\-Tata Steel & Tata Pravesh \| IIFT Delhi

## About

Business Growth and Digital & AI Transformation leader having successful record of contributions over the years in various domains including Business Development, Institutional Marketing & Sales, Digital Strategy, Channel Expansion , International Market Development, Strategic Sourcing, Market Intelligence, Supplier Management and Operational Excellence\. Made strong impact in setting up new business and its expansion, increasing sales, managing P&L, creating digital vision and its implementation, streamlining operations, heightening productivity, and improving systems & procedures\.

## Location

Mumbai

## AI stack

antigravity

codex

opencode

## Work experience

Head, Business Growth \- Digital Strategy, Products & Programs \(Marketing & Sales\) at JSW, May 2023 \- Jul 2026 · 3 yrs 3 mos, Mumbai, Maharashtra, India, 1\. Heading Business Growth segment at JSW Group Digital \- Creating vision, strategy and roadmap and leading teams in executing Digital Initiatives for Marketing & Sales division 2\. Maintaining the eco\-system of partners \(Large consulting companies, Technology consultants and Start\-ups\) to leverage their capabilities in implementing digital transformation programs, impacting revenue and profitability 3\. Driving Initiatives at the group level, leveraging synergy of Steel, Paints and Cement businesses 4\. Developed Digital Roadmap \(FY24 to FY26\) for Marketing & Sales 5\. Driving Digital projects in the following key areas – Sales Acceleration, Pricing, CX and Emerging Technologies 6\. Owning the annual budget for Business Growth \- Digital , working closely with finance during the business planning process and forecasting

Senior Manager, Marketing, Business Development & Products at Tata Steel, Jul 2014 \- May 2023 · 8 yrs 11 mos, Kolkata, West Bengal, India, Key Experience \(2017 to 2021\) Sr\. Manager, Marketing & Business Development \- Tata Pravesh Doors & Windows \(2017 to 2021\) 1\. Led Marketing & Branding Initiatives, Business Development, and Channel Management of Tata Pravesh Doors and Windows in the Housing & Commercial \(H&C\) segment for entire India\. Built Business from the scratch to \~ INR 500 Million and managed P&L\. 2\. Conducted Market research activities and developed, reviewed and implemented H&C Marketing Strategies by understanding the trends and competition to create customer pull and meet growth aspirations 3\. Performance management and capability enhancement of 30\+ distributors and expansion of the channel network across the country 4\. Engaged in direct customer connect in coordination with the Sales teams \- facilitation in addressing Customer queries, Sales closure of marquee projects and After Sales Project Management 5\. Developed content and collaborated with Digital Marketing team to increase awareness of Tata Pravesh brand 6\. Initiated and implemented International Market Development activities in the Middle East \- Credit of successfully executing first Tata Pravesh export order 7\. Managed Product Portfolio by analyzing the gaps and assessing the changing trends; provided design briefs to the NPD team, approved the final design, developed value\-based pricing, and decided on product positioning 8\. Led a team of 15 cross\-functional members to successfully implement various initiatives in digital enablement, online lead management and new product development as H&C Squad Lead Other Experiences: 2014 \- 2017: Sr\. Manager, Operational Excellence driving Six Sigma DMAIC projects across business functions and plant locations 2021 \-2022: Sr\. Business Development Manager, Steel Recycling Business 2022\-2023: Sr\. Manager, Market Intelligence & Digital Products, Group Strategic Procurement

Category Manager, Software Licensing & Contracts \- Group Strategic Procurement at Tata Steel, Apr 2011 \- Jul 2014 · 3 yrs 4 mos, Jamshedpur, Jharkhand, India, 1\. Created sourcing strategies for Software Licenses & Services 2\. Managed commercial negotiations and contracting 3\. Engineered a Contracting strategy and Innovative business model for Microsoft Licenses sourcing by leveraging organizational synergy, resulting in substantial financial benefits for the Tata Steel Group globally

Assistant System Engineer at Tata Consultancy Services, Oct 2007 \- Jun 2009 · 1 yr 9 mos, Kolkata, West Bengal, India, Developed software modules and test case scenarios for Unified Inventory system of a large Telecom client in the UK, improving service delivery efficiency\.

## Education

Master of Business Administration \(MBA\), Marketing,Finance,International Business, Indian Institute of Foreign Trade

Bachelor of Engineering \- BE, Computer Engineering, Jadavpur University, Kolkata

[View the original profile](https://tal.club/meet/siddhartha-mandal)

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